Two copywriters at a blockchain conference. We were easily identifiable as the only two people without backpacks.

The places I end up with @lacylu42.bsky.social ...

Oh the places we went ...

This conversation was so deep, and so wide, and I have an ocean of respect for these two women. Their questions were *chef's kiss* glorious.

Am I out of touch?

I have been a content strategist for over a decade, but I've always focused on *written* content (articles, white papers, e-books, reports, even end-to-end campaign copy like ads, landing pages and emails).

🧵...

I wish the companies behind all my office and productivity software would stop auto-enabling new AI features. I have spent the last 10 years streamlining my writing and consulting processes -- and these "features" make my tools heavy, clunky and slow. If I want AI, I'll enable it, thankyouverymuch!

I was just explaining climate change to my 9-yr-old. She said, "Mom, I'm not disagreeing with you that humans are a cause, but I am disagreeing with you a LITTLE bit. What if it's more complicated? What if there are other factors too?"

Girl bravely thinking for herself. 🥲 I've never been prouder.

Human flourishing depends on tech companies taking a more active role in creating solutions for health and environmental issues. Share your favorite #healthtech and #envirotech companies in the comments -- I'm building a list!

#climatetech #biotech #greentech #ecotech

There are two things that will tank a B2B company attempting an enterprise motion. Every time.

🧵 1/

A friend forwarded me an article about a science journal whose editorial dept walked out in protest last week. All I could think was how brave they were to stand up for themselves and their desire to take pride in the work they produced. Taking pride in your work isn't a luxury. It's a human need.

𝘌𝘢𝘤𝘩 𝘴𝘦𝘤𝘵𝘰𝘳 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘴𝘰𝘭𝘷𝘦 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘳𝘶𝘴𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮.

✅ SaaS companies need to prove they understand specific industries.

✅ AI companies need to make complex technology feel practical.

✅ Blockchain companies need to make new concepts understandable.

I'm busting a myth. *You don't need a huge team to market to an enterprise audience.*

Yes, enterprise is big. That doesn't mean you need a massive team to market to them.

When my 2-year-old daughter survived a cardiac emergency thanks to a groundbreaking medical device, it reinforced something I’ve believed for years: technology is capable of miracles.

www.horizonpeakconsulting.com/human-techno...