Harvey McKinnon Associates (HMA)
@hmassociates.bsky.social
Harvey McKinnon Associates is a consultancy specializing in fundraising, relationship building, and direct response for the nonprofit community.
www.harveymckinnon.com
www.harveymckinnon.com
At this time of year, you are doing important work for your donors and the people you serve. This HMA newsletter is here to support you with tested campaigns, real numbers, and easy next steps you can shape to fit your program.
Read the full newsletter here:
buff.ly/SNE6HTs
Read the full newsletter here:
buff.ly/SNE6HTs
December 8, 2025 at 1:37 PM
At this time of year, you are doing important work for your donors and the people you serve. This HMA newsletter is here to support you with tested campaigns, real numbers, and easy next steps you can shape to fit your program.
Read the full newsletter here:
buff.ly/SNE6HTs
Read the full newsletter here:
buff.ly/SNE6HTs
Weekend vibe: Gratitude.
For our clients, for our causes, and for the joy of making generosity grow.
For our clients, for our causes, and for the joy of making generosity grow.
December 5, 2025 at 6:15 PM
Weekend vibe: Gratitude.
For our clients, for our causes, and for the joy of making generosity grow.
For our clients, for our causes, and for the joy of making generosity grow.
💌 Do this, not that: Writing donor emails that convert
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
December 1, 2025 at 4:03 PM
💌 Do this, not that: Writing donor emails that convert
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
I am incredibly fortunate to have such compassionate, intelligent, and amusing individuals as clients. They always uplift my spirits whenever I meet them face-to-face. Thank you for a wonderful evening! Here's to another great year of fundraising and friendship! @GVFB
November 27, 2025 at 7:30 PM
I am incredibly fortunate to have such compassionate, intelligent, and amusing individuals as clients. They always uplift my spirits whenever I meet them face-to-face. Thank you for a wonderful evening! Here's to another great year of fundraising and friendship! @GVFB
🚨 2026 Nonprofit Marketing Trends to Watch
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
November 17, 2025 at 4:04 PM
🚨 2026 Nonprofit Marketing Trends to Watch
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
Reposted by Harvey McKinnon Associates (HMA)
If you want more donations, don't ask for support to meet your fundraising goal. New research shows this can turn off potential donors. Consider doing this instead.
How nonprofits can win at competitive online fundraising
Candid insights | Discover what works best for online fundraising when in a competition with other nonprofits based on a real-life study that tested which nonprofit fundraising appeals and social medi...
blog.candid.org
March 11, 2025 at 12:03 PM
If you want more donations, don't ask for support to meet your fundraising goal. New research shows this can turn off potential donors. Consider doing this instead.
Given the threats to nonprofits, I highly recommend this book. It’s short. Easy to read. And one of the most important books I’ve ever read. #BookSky
Just finished On Tyrany by Timothy Snyder for the second time.
March 26, 2025 at 4:34 PM
Given the threats to nonprofits, I highly recommend this book. It’s short. Easy to read. And one of the most important books I’ve ever read. #BookSky
Reposted by Harvey McKinnon Associates (HMA)
Reposted by Harvey McKinnon Associates (HMA)
February 21, 2025 at 4:49 AM
Reposted by Harvey McKinnon Associates (HMA)
On this day on @ukfundraising.bsky.social in 2018.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Bad AI comes from bad data
Fundraising news, ideas and inspiration for professional charity fundraisers by professional charity fundraisers and non-profits.
fundraising.co.uk
February 20, 2025 at 10:20 AM
On this day on @ukfundraising.bsky.social in 2018.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Reposted by Harvey McKinnon Associates (HMA)
Important study that will hopefully yield better resources for those impacted www.montrealgazette.com/news/health/...
February 8, 2025 at 11:26 PM
Important study that will hopefully yield better resources for those impacted www.montrealgazette.com/news/health/...
Reposted by Harvey McKinnon Associates (HMA)
Why we need a public broadcaster — they care about the public. Private broadcasters care about their shareholders.
4.5 million Canadians tuned in to CBC News Network from Feb. 1 - 3 for breaking news on U.S. tariffs.
4 million unique visitors turned to CBCNews.ca and the CBC News app on Monday, February 3
www.cbc.ca/mediacentre/...
4 million unique visitors turned to CBCNews.ca and the CBC News app on Monday, February 3
www.cbc.ca/mediacentre/...
CBC News - Latest Canada, World, Entertainment and Business News
The latest news from across Canada and around the world.
CBCNews.ca
February 7, 2025 at 2:05 AM
Why we need a public broadcaster — they care about the public. Private broadcasters care about their shareholders.
Reposted by Harvey McKinnon Associates (HMA)
The logic of the coup that is going on now. And how to resist it.
snyder.substack.com/p/the-logic-...
snyder.substack.com/p/the-logic-...
The Logic of Destruction
And how to resist it
snyder.substack.com
February 2, 2025 at 6:50 PM
The logic of the coup that is going on now. And how to resist it.
snyder.substack.com/p/the-logic-...
snyder.substack.com/p/the-logic-...
Reposted by Harvey McKinnon Associates (HMA)
CBC News Health: Our public broadcaster does a pretty good job on health issues: www.cbc.ca/news/health
Health - CBC News
The latest health news and information for you and your family.
www.cbc.ca
January 27, 2025 at 3:48 AM
CBC News Health: Our public broadcaster does a pretty good job on health issues: www.cbc.ca/news/health
Reposted by Harvey McKinnon Associates (HMA)
Like this should be the line. No good can come from a platform like this.
January 9, 2025 at 8:15 AM
Like this should be the line. No good can come from a platform like this.
Reposted by Harvey McKinnon Associates (HMA)
A lot of people shocked that there's not consensus over the salute must not know that this is what racism usually feels like
January 21, 2025 at 8:00 PM
A lot of people shocked that there's not consensus over the salute must not know that this is what racism usually feels like
Reposted by Harvey McKinnon Associates (HMA)
When can we have a Twitter-esque exodus from Meta/Facebook?
The platform is becoming a cesspit for hate, misinformation, and marketing - and our overreliance on it for social, business, or promotion gives it way too much power (& data)
The platform is becoming a cesspit for hate, misinformation, and marketing - and our overreliance on it for social, business, or promotion gives it way too much power (& data)
January 9, 2025 at 8:13 AM
When can we have a Twitter-esque exodus from Meta/Facebook?
The platform is becoming a cesspit for hate, misinformation, and marketing - and our overreliance on it for social, business, or promotion gives it way too much power (& data)
The platform is becoming a cesspit for hate, misinformation, and marketing - and our overreliance on it for social, business, or promotion gives it way too much power (& data)
Reposted by Harvey McKinnon Associates (HMA)
Pretty good argument.
listen guys, we can't invade canada. we need canada. who are we going to pretend to be when when we travel in europe if not canadian?
January 11, 2025 at 6:54 PM
Pretty good argument.
Reposted by Harvey McKinnon Associates (HMA)
❗️Two 🇨🇦Canadian CL-415 Super Scooper firefighting seaplanes help extinguish the 🇺🇸Los Angeles wildfire
January 10, 2025 at 4:54 AM
❗️Two 🇨🇦Canadian CL-415 Super Scooper firefighting seaplanes help extinguish the 🇺🇸Los Angeles wildfire
Another reason why the #CBC is critically important to Canadians. Their support for charities is critical to the sector Poilievre & his Conservatives want to shut the CBC down in 100 days… if they win. Let’s work strategically so the Cons lose. @paulnazareth.bsky.social
January 9, 2025 at 7:57 PM
Another 1,000 users since this screenshot.
Bluesky is growing rapidly. 108 new users per minute. More importantly, the engagement is far better than on Twitter. @hmassociates.bsky.social
January 9, 2025 at 7:56 PM
Another 1,000 users since this screenshot.
A great resource.
January 4, 2025 at 4:07 AM
A great resource.
Or ever?
Richard Brody on why DVD owners shouldn’t throw out their collections just yet.
What We Lose When Streaming Companies Choose What We Watch
Maybe don’t throw away all your DVDs just yet.
www.newyorker.com
January 4, 2025 at 4:06 AM
Or ever?