Heather Jones
@hjconsult.bsky.social
Right-sized and realistic PR and Influencer Consulting for growing brands || Networking Coaching for Novices
The marketing funnel is outdated. Consumers don’t move in stages—they swirl through the “Messy Middle.” Let's reframe how we think about earned media, influence, and ROI.
www.heatherjonesconsulting.com/blog/2025/3/...
#DarkSocial #MessyMiddle #MarketingTrends #PRStrategy #EarnedMedia
www.heatherjonesconsulting.com/blog/2025/3/...
#DarkSocial #MessyMiddle #MarketingTrends #PRStrategy #EarnedMedia
April 4, 2025 at 6:16 PM
The marketing funnel is outdated. Consumers don’t move in stages—they swirl through the “Messy Middle.” Let's reframe how we think about earned media, influence, and ROI.
www.heatherjonesconsulting.com/blog/2025/3/...
#DarkSocial #MessyMiddle #MarketingTrends #PRStrategy #EarnedMedia
www.heatherjonesconsulting.com/blog/2025/3/...
#DarkSocial #MessyMiddle #MarketingTrends #PRStrategy #EarnedMedia
That was a cute head fake, #TikTok. Was it a legitimate reboot, or was it part of some greater shenanigans? In my latest blog post, I talk about how we as communicators can steel ourselves and our brands for even more of a social media scramble in 2025. www.heatherjonesconsulting.com/blog/2025/1/...
Why Owned Media Channels Should Dominate Your Marketing Strategy in 2025 — Heather Jones
Discover why owned media channels like websites, blogs, and newsletters are becoming the cornerstone of successful marketing strategies in 2025. Learn how to build control, stability, and deeper audie...
www.heatherjonesconsulting.com
January 21, 2025 at 10:49 PM
That was a cute head fake, #TikTok. Was it a legitimate reboot, or was it part of some greater shenanigans? In my latest blog post, I talk about how we as communicators can steel ourselves and our brands for even more of a social media scramble in 2025. www.heatherjonesconsulting.com/blog/2025/1/...
#PR people - we need to adopt more of the “riches in niches” strategies that get exposure in highly targeted groups. What’s worked for you? Think newsletters, FB groups, Reddit, podcasts, etc.
November 20, 2024 at 3:48 PM
#PR people - we need to adopt more of the “riches in niches” strategies that get exposure in highly targeted groups. What’s worked for you? Think newsletters, FB groups, Reddit, podcasts, etc.