Henrique Figo
@henriquefigo.bsky.social
Brand & Web Specialist // Transforming brands with strategic design // From Portugal to the world. DM for inquiries ✉️
Exploring some ideas for a new musical brand identity.
February 13, 2025 at 3:40 PM
Exploring some ideas for a new musical brand identity.
January 26, 2025 at 2:01 PM
Parece que estamos mesmo a arrebentar com os servidores... Primeiro erro no Bluesky. Parabéns malta, que venham mais 🤗
November 20, 2024 at 9:41 PM
Parece que estamos mesmo a arrebentar com os servidores... Primeiro erro no Bluesky. Parabéns malta, que venham mais 🤗
8. Ben's Original: A Missed Opportunity
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
November 18, 2024 at 1:19 PM
8. Ben's Original: A Missed Opportunity
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
7. Pepsi: Too Many Choices
Pepsi's logo redesign was confusing and lacked distinctiveness. Consistency and distinctiveness are key in logo design. Stick to a clear, consistent visual identity to avoid diluting your brand.
Pepsi's logo redesign was confusing and lacked distinctiveness. Consistency and distinctiveness are key in logo design. Stick to a clear, consistent visual identity to avoid diluting your brand.
November 18, 2024 at 1:19 PM
7. Pepsi: Too Many Choices
Pepsi's logo redesign was confusing and lacked distinctiveness. Consistency and distinctiveness are key in logo design. Stick to a clear, consistent visual identity to avoid diluting your brand.
Pepsi's logo redesign was confusing and lacked distinctiveness. Consistency and distinctiveness are key in logo design. Stick to a clear, consistent visual identity to avoid diluting your brand.
6. Tropicana: Don't Mess with Success
Tropicana's redesigned packaging lost its iconic orange with a straw, confusing customers and leading to a significant drop in sales. Never underestimate the power of familiar visuals. If it ain't broke, don't fix it!
Tropicana's redesigned packaging lost its iconic orange with a straw, confusing customers and leading to a significant drop in sales. Never underestimate the power of familiar visuals. If it ain't broke, don't fix it!
November 18, 2024 at 1:19 PM
6. Tropicana: Don't Mess with Success
Tropicana's redesigned packaging lost its iconic orange with a straw, confusing customers and leading to a significant drop in sales. Never underestimate the power of familiar visuals. If it ain't broke, don't fix it!
Tropicana's redesigned packaging lost its iconic orange with a straw, confusing customers and leading to a significant drop in sales. Never underestimate the power of familiar visuals. If it ain't broke, don't fix it!
5. Gap: Don't Alienate Your Loyal Fans
Gap's attempt to modernize its logo backfired spectacularly. The lesson? Don't alienate your loyal customer base with drastic changes that deviate from your core identity. I wonder who did this same mistake. 🤔
Gap's attempt to modernize its logo backfired spectacularly. The lesson? Don't alienate your loyal customer base with drastic changes that deviate from your core identity. I wonder who did this same mistake. 🤔
November 18, 2024 at 1:19 PM
5. Gap: Don't Alienate Your Loyal Fans
Gap's attempt to modernize its logo backfired spectacularly. The lesson? Don't alienate your loyal customer base with drastic changes that deviate from your core identity. I wonder who did this same mistake. 🤔
Gap's attempt to modernize its logo backfired spectacularly. The lesson? Don't alienate your loyal customer base with drastic changes that deviate from your core identity. I wonder who did this same mistake. 🤔
4. Airbnb: Controversy and Confusion
Airbnb's "Bélo" logo faced criticism for resembling other brands and even anatomical features. Thorough vetting is crucial to avoid unintended controversy.
Airbnb's "Bélo" logo faced criticism for resembling other brands and even anatomical features. Thorough vetting is crucial to avoid unintended controversy.
November 18, 2024 at 1:19 PM
4. Airbnb: Controversy and Confusion
Airbnb's "Bélo" logo faced criticism for resembling other brands and even anatomical features. Thorough vetting is crucial to avoid unintended controversy.
Airbnb's "Bélo" logo faced criticism for resembling other brands and even anatomical features. Thorough vetting is crucial to avoid unintended controversy.
3. MasterCard: Losing the Mark
MasterCard dropped its name from its logo, leaving only the intersecting circles. While aiming for simplicity, they lost a key element of brand recognition. Don't sacrifice clarity.
MasterCard dropped its name from its logo, leaving only the intersecting circles. While aiming for simplicity, they lost a key element of brand recognition. Don't sacrifice clarity.
November 18, 2024 at 1:19 PM
3. MasterCard: Losing the Mark
MasterCard dropped its name from its logo, leaving only the intersecting circles. While aiming for simplicity, they lost a key element of brand recognition. Don't sacrifice clarity.
MasterCard dropped its name from its logo, leaving only the intersecting circles. While aiming for simplicity, they lost a key element of brand recognition. Don't sacrifice clarity.
2. Uber: Twice the Trouble
Two rebrands in three years? That's a red flag. While gathering feedback is crucial, Uber's rapid changes created confusion and diluted its brand identity. Consistency is key to build trust and recognition.
Two rebrands in three years? That's a red flag. While gathering feedback is crucial, Uber's rapid changes created confusion and diluted its brand identity. Consistency is key to build trust and recognition.
November 18, 2024 at 1:19 PM
2. Uber: Twice the Trouble
Two rebrands in three years? That's a red flag. While gathering feedback is crucial, Uber's rapid changes created confusion and diluted its brand identity. Consistency is key to build trust and recognition.
Two rebrands in three years? That's a red flag. While gathering feedback is crucial, Uber's rapid changes created confusion and diluted its brand identity. Consistency is key to build trust and recognition.
1. HBO Max ➡️ Max: Less is Not Always More
Shortening a name can backfire. HBO Max lost its association with HBO's prestige and got lost in a sea of other "Max" brands. Keep it unique!
Shortening a name can backfire. HBO Max lost its association with HBO's prestige and got lost in a sea of other "Max" brands. Keep it unique!
November 18, 2024 at 1:19 PM
1. HBO Max ➡️ Max: Less is Not Always More
Shortening a name can backfire. HBO Max lost its association with HBO's prestige and got lost in a sea of other "Max" brands. Keep it unique!
Shortening a name can backfire. HBO Max lost its association with HBO's prestige and got lost in a sea of other "Max" brands. Keep it unique!
Neil Cooper (Wolff Olins) is right: "Musk destroyed an iconic brand! Years of brand building, recognition, associations... all erased overnight." Twitter's iconic colors, logo, and even the word "tweeting" were instantly recognizable, just vanished like that. 4/8
November 13, 2024 at 2:00 PM
Neil Cooper (Wolff Olins) is right: "Musk destroyed an iconic brand! Years of brand building, recognition, associations... all erased overnight." Twitter's iconic colors, logo, and even the word "tweeting" were instantly recognizable, just vanished like that. 4/8
As a brand designer, I'm calling it: the Twitter to "X" rebrand is a disaster. The mass migration to Bluesky might just prove my point. Let's analyze why this rebrand failed so spectacularly. 2/8
November 13, 2024 at 2:00 PM
As a brand designer, I'm calling it: the Twitter to "X" rebrand is a disaster. The mass migration to Bluesky might just prove my point. Let's analyze why this rebrand failed so spectacularly. 2/8