Dr Dominique Gracia
LightNews LightNews
graciado.bsky.social
Dr Dominique Gracia
@graciado.bsky.social
57 followers 110 following 69 posts
Detective fiction, Victorian literature, UK Higher Ed @ucl, and other things in those general spheres!
Posts Replies Media Videos
graciado.bsky.social
It’s a productivity disaster. So much time on paperwork that serves no-one. 🫣
October 23, 2025 at 4:11 PM
Reposted by Dr Dominique Gracia
michae.lv
I can't quite believe it, but, it appears that the person responsible for this at the University of Warwick has had a Vogue photoshoot about the rebrand, explaining his 'journey from the world of luxury [goods marketing] into higher education' vogue.sg/university-o...
Universities aren’t often spoken of as ‘brands,’ but Warwick leans into that idea. What does thinking of a university as a brand unlock—and what can it achieve when done well? Seeing a university as a brand unlocks coherence and confidence. A brand is about more than design, it’s about identity and consistency. When you align your values, your story and your impact, you become more than a place, you become a movement. At Warwick, brand isn’t just a communications tool, it’s a strategic asset. It helps us attract brilliant minds, forge global partnerships and create a distinctive space in a competitive world. When done well, a brand doesn’t limit, it liberates. What drew you to the world of higher education, and how do you see its role evolving in society today? My journey from the world of luxury into higher education has been one of purpose and transformation. After years of working with global brands, I was drawn to higher education as the next frontier of influence, a space where knowledge, identity, and opportunity intersect. Universities aren’t just places of learning, they are platforms for societal impact. Their role today is to be both anchor and catalyst: rooted in rigorous teaching and research, yet agile enough to respond to global challenges and cultural shifts. How has your background in the luxury sector shaped the way you approach storytelling and brand building at the University of Warwick? Working across premium and luxury sectors—fashion, real estate, travel and beyond—taught me the value of emotion, detail, and differentiation. In those worlds, a brand isn’t just a badge, it’s an experience, a feeling, a story that lives in people’s hearts. At the University of Warwick, I’ve brought that same mindset to higher education: crafting narratives that are both strategic and human.
July 22, 2025 at 5:16 PM
graciado.bsky.social
Thanks for sharing this thinking!
July 21, 2025 at 5:06 PM
graciado.bsky.social
I’m always particularly disappointed at how often career development activities and networking are scheduled outside of these times. Often at the end of a full-day “away day” (that could have been an email)
May 24, 2025 at 7:00 PM