Gabriela Weiss Clarke
gaweiss13.bsky.social
Gabriela Weiss Clarke
@gaweiss13.bsky.social
🔎Comms Manager at PRCA
💡FASPE alum
📰 Former fact-checker at ChequeaBolivia
🎤TEDx speaker (in Spanish!)
🇧🇴🇦🇹Bolivian/Austrian living in the UK🇬🇧
Today, we remember all the victims murdered during the Holocaust.

We mark the 80 years since the liberation of the Nazi concentration and extermination camp Auschwitz-Birkenau.

This memory must be passed to future generations.

#HolocaustRemembranceDay
January 27, 2025 at 3:35 PM
Wait, WHAT!? 🫠

"Instead of using news organisations or other third-party groups as it does currently, Meta will rely on users to add notes to posts that might be false or misleading."
January 7, 2025 at 4:46 PM
👏🏼Brilliant sessions at the #PRCAMeasurementConf.

⬇️And a great way to end it.

#PR #datadrivenmarketing #comms #measurement
November 28, 2024 at 5:10 PM
⬇️Check out the @prca-hq.bsky.social Starter Pack!

go.bsky.app/K6XZR5D
November 28, 2024 at 2:14 PM
We're comparing the engagement dynamics across platforms, mindful of the significant value our members have built on established social networks over the years.

⬇️Read full statement.

#PR #Comms
November 26, 2024 at 9:38 AM
Listening to well educated Harris and Trump supporters speak honestly about the mistakes and triumphs of their parties and admitting their flaws helped me get a sense of what happened and what can be learned from this.

open.spotify.com/episode/41Eq...
Why Trump Won
Honestly with Bari Weiss · Episode
open.spotify.com
November 24, 2024 at 11:41 PM
Reposted by Gabriela Weiss Clarke
I’m starting a crisis comms starter pack here (go.bsky.app/Nb3ZjhF) - it’s early days but recommendations very much welcomed! A lot of crisis experts are not in Bluesky yet so I’ll keep adding as they join
November 22, 2024 at 9:29 AM
📊Survey results + insights = a better briefing process.

🎯This report highlights key ways clients can improve their briefs for smarter, more effective pitches.

#PR #Pitching #ClientBriefing #BetterPitches
📢 OUT NOW – Pitch Forward Report

➡The study confirms challenges in pitching: costly process, IP misuse, ghosting.

➡Agencies spend £1-20k+ per pitch and 36% of "wins" don't turn into projects.

Report: www.flipsnack.com/prcauk/pitch...

#PR #Pitching @muckrack.bsky.social
November 22, 2024 at 9:34 AM
Reposted by Gabriela Weiss Clarke
Here’s a starter pack of #internalcomms people #pr #communications go.bsky.app/SN4XGse
November 21, 2024 at 8:49 AM
A few years ago I had the privilege of being one of the first Latin Americans to participate as a Journalism Fellow at FASPE (Fellowships at Auschwitz for the Study of Professional Ethics).

I hugely recommend it!

Applications are open until January 2, 2025: www.faspe-ethics.org/fellowships/
November 21, 2024 at 11:06 PM
Reposted by Gabriela Weiss Clarke
How you can use Bluesky to find Journalists and build a media list 💡

In the post I've curated nearly 300 Journo Starter Packs and categorised them into sectors so you can quickly find the ones relevant to you

If you find it useful please give it a share!

www.digitalprtips.com/blog/how-to-...
How To Use Bluesky To Build A Media List
Bluesky's Starter Packs are a great way to find relevant Journalists to send your campaigns to - here's a roundup of which are out there
www.digitalprtips.com
November 21, 2024 at 9:43 AM