Dan Frommer
fromedome.bsky.social
Dan Frommer
@fromedome.bsky.social
Writer, designer, explorer. Founder of @newconsumer.com: https://newconsumer.com/
90% of Oats Overnight’s dtc customers sign up as subscribers immediately: newconsumer.com/2025/06/bria...

Why? It's more than a discount (though that helps) and good ads.

I love how this company builds itself WITH its members — something you can only do with this level of care and control.
How to build a better subscription business
Oats Overnight gets 90% of its DTC customers to subscribe immediately. Founder Brian Tate shares its strategy.
newconsumer.com
June 10, 2025 at 4:25 PM
Waves
June 4, 2025 at 4:32 AM
One of the best things I’ve done lately is ditch the iPad Pro keyboard cover.

Weighs SO MUCH LESS, delightfully thin, more fun to use (so I use it more).

The trackpad was funny when it was new, but this OS has no business being clicked. And now iPad disappears in a bag.
June 2, 2025 at 3:48 AM
We asked thousands of US consumers to rate 96 food and beverage items, from almond butter to whiskey, on:

- Their overall healthiness (or unhealthiness), and
- How happy (or unhappy) it makes them feel to eat or drink them

Here are the results.
May 30, 2025 at 6:38 PM
Reposted by Dan Frommer
A decade with the Apple Watch: newconsumer.com/2025/05/a-de...

Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
newconsumer.com
May 16, 2025 at 5:24 PM
A decade with the Apple Watch: newconsumer.com/2025/05/a-de...

Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
newconsumer.com
May 16, 2025 at 5:24 PM
"The CPSC issued a Notice of Violation to the seller, Foshanshiyiliangjiajukejiyouxiangongsi, of China, doing business as Elitespace Home. Elitespace Home has not agreed to recall these mattresses or offer a remedy to consumers."
#WARNING: @cpsc.gov warns consumers to stop using 12-Inch Elitespace Hybrid Mattresses. Mattresses pose a fire hazard in violation of regulations and a risk of serious injury or death. Sold on @Amazon.

Stop using and dispose of them. Don't buy or sell them.

More: cpsc.gov/Warnings/202...
March 20, 2025 at 3:28 PM
Reposted by Dan Frommer
Most Americans want regulation of ultra-processed foods, and think the government should be more involved in our health.

Great data from Dan Frommer @fromedome.bsky.social:
newconsumer.com/trends/consu...
Lots to discuss in #FoodPolicy #FoodEconomics & #FoodSky @tuftsnutrition.bsky.social
March 9, 2025 at 2:36 PM
I'm trying something new as an experiment: Running @newconsumer.com in parallel on Substack, and treating it as much like a social network as a publishing platform.

You can subscribe for free (or join as a member) here: substack.newconsumer.com
The New Consumer (on Substack) | Dan Frommer | Substack
A publication about how and why people spend their time and money, Substack edition. Click to read The New Consumer (on Substack), by Dan Frommer, a Substack publication.
substack.newconsumer.com
February 20, 2025 at 5:33 PM
Reposted by Dan Frommer
Starting Friday at noon: several variations of Gary Hustwit’s 🌟 Eno documentary will stream for 24 hours!
Stream the Eno documentary worldwide — Oh You Pretty Things
A global streaming event showing multiple unique versions of "Eno", the groundbreaking generative documentary about musician and artist Brian Eno. A film about creativity that's never the same twice.
www.ohyouprettythings.com
January 20, 2025 at 12:22 AM
Reposted by Dan Frommer
Construction of the new €3-billion metro in Thessaloniki #Greece unearthed 300,000 antiquities—which are now displayed in 13 "Archaeo-Stations" across the system.

www.theguardian.com/world/2024/n...
December 6, 2024 at 6:37 PM
How about the rip of t.A.T.u. - All The Things She said with the AIM door-slamming sound burned into the MP3
finally finished downloading my limewire wrapped after 20 years
December 4, 2024 at 10:39 PM
Reposted by Dan Frommer
Don't miss this inspiring interview between two Memberful customers - @fromedome.bsky.social and Molly Baz 😀
I talked to Molly Baz, one of my favorite food people, about the portfolio of businesses she's building around herself:

→ Balancing the YouTube algo vs. authenticity
→ Why she's launching Ayoh, a mayo startup
→ How people want to eat

Read or listen @newconsumer.com: newconsumer.com/2024/11/moll...
Molly’s World
Molly Baz, food media star and world builder, on creating her new sauce brand Ayoh, building a mix of channels and products, playing the YouTube game, and what she wants to do next.
newconsumer.com
December 3, 2024 at 4:26 PM
Reposted by Dan Frommer
One thing I worry about with AI is that it is very good at persuasion, as studies have shown, even when it is persuading you of something wrong.

For example, I asked Claude to create 10 pseudo-profound sounding leadership lessons that sounded good but were toxic. It did "well"😬
December 3, 2024 at 3:41 AM
I talked to Molly Baz, one of my favorite food people, about the portfolio of businesses she's building around herself:

→ Balancing the YouTube algo vs. authenticity
→ Why she's launching Ayoh, a mayo startup
→ How people want to eat

Read or listen @newconsumer.com: newconsumer.com/2024/11/moll...
Molly’s World
Molly Baz, food media star and world builder, on creating her new sauce brand Ayoh, building a mix of channels and products, playing the YouTube game, and what she wants to do next.
newconsumer.com
November 22, 2024 at 6:11 PM
You may joke, but I just bought a new Mac and I am getting a LOT OF WORK DONE VERY EFFECTIVELY RIGHT NOW
November 20, 2024 at 12:22 AM
I plotted the curve of 4-year food inflation over the past 10 presidencies, and, yep:

The ~25% rise in grocery prices during Biden's presidency wasn't really his fault, but it was the worst in decades.

Peaking during the election run-up, it became impossible for Kamala Harris to escape.
November 15, 2024 at 3:40 PM