Perhaps they shouldn't have expended so much energy dancing to the tune of media for whom intra-party conflict is the very essence of politics.

That Reform is an unstable coalition is neither surprising nor particularly pertinent. What matters is that over half of their supporters align with them for negative reasons - i.e. disgust with Labour and the Conservatives. And that is also why the Greens are surging.

Despite the naff labels ("Squeezed stewards" etc), these groups are essentially class-based. Reform have captured the working class Tory vote and the middle class Thatcherite vote, but they show no sign of pushing above 30% of the electorate.

This allows him to sneer at the VAT zero-rate on clothes and food ("crisps"). He also forgets that the marginal propensity to spend is high for all income groups, not just the "poor", and only low for the rich (because they save most of their wealth).
www.economist.com/britain/2025...

But he then misdirects his audience by equating that wealth with income, i.e. wages, when the whole point is that an increasing proportion of wealth escapes income tax altogether. The rich haven't had their dividend, capital gains or inheritance pips "squeaked" (sic).