Frauke Hachtmann
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fraukehachtmann.bsky.social
Frauke Hachtmann
@fraukehachtmann.bsky.social
University of Nebraska-Lincoln Prof. of Advertising, Public Relations, and Sport Communication. Author of “Crisis Response Advertising.” 📕 Former Husker tennis player 🎾
So proud of our team! Can’t wait to play USTA Nationals with the amazing group of friends in November. 🏆🎾💪🏼 www.usta.com/en/home/stay...
www.usta.com
August 15, 2024 at 2:29 PM
So incredibly proud of my sports comm students for developing and pitching innovative marketing ideas on behalf of our first-ever international client, RCD Espanyol. What an amazing opportunity to work with one of La Liga’s greats! ⚽️⚽️⚽️
May 8, 2024 at 12:48 PM
Writing a book about the impact of COVID-19 on brand communication has been a challenging intellectual journey and incredibly rewarding experience and I hope that the research will help practitioners and researchers navigate similar crises in the future. #crisisresponse

news.unl.edu/newsrooms/to...
December 13, 2023 at 4:25 PM
Reposted by Frauke Hachtmann
Women's Volleyball at the University of Nebraska-Lincoln, a good story by US based journalist Jürgen Kalwa in today's F.A.Z.: www.faz.net/aktuell/spor... #cornhuskers #UNL
December 7, 2023 at 2:16 PM
I’m so proud of my campaigns students’ work for BraveBe Child Advocacy Center. They’ve been working all semester to develop an IMC campaign to help increase awareness and to encourage the general public to learn about the impact of adverse childhood experiences.
December 7, 2023 at 3:00 AM