For Immediate Release
@firpodcast.bsky.social
For Immediate Release - the podcast for communicators since 2005 - with @shelholtz.bsky.social and @nevillehobson.xyz
https://www.firpodcastnetwork.com/for-immediate-release/
https://www.firpodcastnetwork.com/for-immediate-release/
Coca-Cola’s new AI-generated Christmas ad trades people for polar bears and pixels – and splits opinion wide open.
In FIR 488, @shelholtz.bsky.social and @nevillehobson.xyz unpack the reaction, and discuss the comms challenges that come with AI-driven content.
🎧 Listen or watch: bit.ly/4qThPl1
In FIR 488, @shelholtz.bsky.social and @nevillehobson.xyz unpack the reaction, and discuss the comms challenges that come with AI-driven content.
🎧 Listen or watch: bit.ly/4qThPl1
November 11, 2025 at 8:40 AM
Coca-Cola’s new AI-generated Christmas ad trades people for polar bears and pixels – and splits opinion wide open.
In FIR 488, @shelholtz.bsky.social and @nevillehobson.xyz unpack the reaction, and discuss the comms challenges that come with AI-driven content.
🎧 Listen or watch: bit.ly/4qThPl1
In FIR 488, @shelholtz.bsky.social and @nevillehobson.xyz unpack the reaction, and discuss the comms challenges that come with AI-driven content.
🎧 Listen or watch: bit.ly/4qThPl1
FIR 486 is live. @shelholtz.bsky.social & @nevillehobson.xyz cover rage-bait marketing, Lloyds’ exec GenAI + Copilot rollout, PRovoke’s crisis lessons, Böcker’s Louvre real-time ad, corporate affairs’ new brief, and trust velocity.
👉 www.firpodcastnetwork.com/fir-486-meas...
#Comms #PR #AI
👉 www.firpodcastnetwork.com/fir-486-meas...
#Comms #PR #AI
October 27, 2025 at 11:03 AM
FIR 486 is live. @shelholtz.bsky.social & @nevillehobson.xyz cover rage-bait marketing, Lloyds’ exec GenAI + Copilot rollout, PRovoke’s crisis lessons, Böcker’s Louvre real-time ad, corporate affairs’ new brief, and trust velocity.
👉 www.firpodcastnetwork.com/fir-486-meas...
#Comms #PR #AI
👉 www.firpodcastnetwork.com/fir-486-meas...
#Comms #PR #AI
“Going viral” isn’t a strategy – it’s a dice roll. In FIR 485 @shelholtz.bsky.social & @nevillehobson.xyz explain why you should drop it from your objectives and what to measure instead. Plan for compounding attention, not spikes.
🔗 www.firpodcastnetwork.com/fir-485-is-i...
#FIRpodcast
🔗 www.firpodcastnetwork.com/fir-485-is-i...
#FIRpodcast
October 22, 2025 at 11:54 AM
“Going viral” isn’t a strategy – it’s a dice roll. In FIR 485 @shelholtz.bsky.social & @nevillehobson.xyz explain why you should drop it from your objectives and what to measure instead. Plan for compounding attention, not spikes.
🔗 www.firpodcastnetwork.com/fir-485-is-i...
#FIRpodcast
🔗 www.firpodcastnetwork.com/fir-485-is-i...
#FIRpodcast
A new #AI tool called #OliviaBrown can create & send entire PR campaigns, even follow up with journalists.
In FIR 484, @shelholtz.bsky.social and @nevillehobson.xyz discuss what this means for trust and the future of #publicrelations.
🎧 www.firpodcastnetwork.com/fir-484-is-o...
In FIR 484, @shelholtz.bsky.social and @nevillehobson.xyz discuss what this means for trust and the future of #publicrelations.
🎧 www.firpodcastnetwork.com/fir-484-is-o...
October 14, 2025 at 8:00 AM
A new #AI tool called #OliviaBrown can create & send entire PR campaigns, even follow up with journalists.
In FIR 484, @shelholtz.bsky.social and @nevillehobson.xyz discuss what this means for trust and the future of #publicrelations.
🎧 www.firpodcastnetwork.com/fir-484-is-o...
In FIR 484, @shelholtz.bsky.social and @nevillehobson.xyz discuss what this means for trust and the future of #publicrelations.
🎧 www.firpodcastnetwork.com/fir-484-is-o...
In #FIRpodcast 482, @shelholtz.bsky.social & @nevillehobson.xyz dig into #workslop – workplace content that looks good but adds no real value
Also: human-centred organisations, the evolving role of internal comms, Amazon’s AI audience targeting, AI and press releases, and more.
🎧 bit.ly/42i54Wy
Also: human-centred organisations, the evolving role of internal comms, Amazon’s AI audience targeting, AI and press releases, and more.
🎧 bit.ly/42i54Wy
September 29, 2025 at 8:20 AM
In #FIRpodcast 482, @shelholtz.bsky.social & @nevillehobson.xyz dig into #workslop – workplace content that looks good but adds no real value
Also: human-centred organisations, the evolving role of internal comms, Amazon’s AI audience targeting, AI and press releases, and more.
🎧 bit.ly/42i54Wy
Also: human-centred organisations, the evolving role of internal comms, Amazon’s AI audience targeting, AI and press releases, and more.
🎧 bit.ly/42i54Wy
In a new FIR Interview, @nevillehobson.xyz, @shelholtz.bsky.social & @silviacambie.bsky.social speak with Monsignor Paul Tighe from The Vatican on the ethical challenges AI poses to humanity, work, and dignity.
Tune in: 🎧 www.firpodcastnetwork.com/fir-intervie...
#AI #ethics #AntiquaEtNova
Tune in: 🎧 www.firpodcastnetwork.com/fir-intervie...
#AI #ethics #AntiquaEtNova
July 29, 2025 at 8:00 AM
In a new FIR Interview, @nevillehobson.xyz, @shelholtz.bsky.social & @silviacambie.bsky.social speak with Monsignor Paul Tighe from The Vatican on the ethical challenges AI poses to humanity, work, and dignity.
Tune in: 🎧 www.firpodcastnetwork.com/fir-intervie...
#AI #ethics #AntiquaEtNova
Tune in: 🎧 www.firpodcastnetwork.com/fir-intervie...
#AI #ethics #AntiquaEtNova
➡️ FIR 474 is out now. @shelholtz.bsky.social @nevillehobson.xyz discuss AI and PR, covering:
– Synapse: an AI tool writing expert quotes
– Press releases as AI training data
– The comeback of brand newsletters
💡Plus @danyork.bsky.social and more
🔗 bit.ly/4oaEace
#FIRpodcast #AI #PR #Comms
– Synapse: an AI tool writing expert quotes
– Press releases as AI training data
– The comeback of brand newsletters
💡Plus @danyork.bsky.social and more
🔗 bit.ly/4oaEace
#FIRpodcast #AI #PR #Comms
July 28, 2025 at 7:44 AM
➡️ FIR 474 is out now. @shelholtz.bsky.social @nevillehobson.xyz discuss AI and PR, covering:
– Synapse: an AI tool writing expert quotes
– Press releases as AI training data
– The comeback of brand newsletters
💡Plus @danyork.bsky.social and more
🔗 bit.ly/4oaEace
#FIRpodcast #AI #PR #Comms
– Synapse: an AI tool writing expert quotes
– Press releases as AI training data
– The comeback of brand newsletters
💡Plus @danyork.bsky.social and more
🔗 bit.ly/4oaEace
#FIRpodcast #AI #PR #Comms
Due to a schedule change, our FIR Interview with the Vatican’s Msgr. Paul Tighe now drops on Tues 29 July.
We talk #AI, #ethics, and 'Antiqua et Nova' – a powerful look at how tech is reshaping values and responsibility – and more. Don't miss it!
www.firpodcastnetwork.com/coming-soon-...
We talk #AI, #ethics, and 'Antiqua et Nova' – a powerful look at how tech is reshaping values and responsibility – and more. Don't miss it!
www.firpodcastnetwork.com/coming-soon-...
July 23, 2025 at 2:37 PM
Due to a schedule change, our FIR Interview with the Vatican’s Msgr. Paul Tighe now drops on Tues 29 July.
We talk #AI, #ethics, and 'Antiqua et Nova' – a powerful look at how tech is reshaping values and responsibility – and more. Don't miss it!
www.firpodcastnetwork.com/coming-soon-...
We talk #AI, #ethics, and 'Antiqua et Nova' – a powerful look at how tech is reshaping values and responsibility – and more. Don't miss it!
www.firpodcastnetwork.com/coming-soon-...
#FIRpodcast 469 just dropped. @shelholtz.bsky.social & @nevillehobson.xyz cover:
🧠 Disconnected employees
📺 Social media beats TV for news
🧘 AI ethics meets theology at the Vatican
🤖 Creators use AI agents for fan engagement
Plus @danyork.bsky.social on Mastodon’s new rules for AI
bit.ly/3HRcHM8
🧠 Disconnected employees
📺 Social media beats TV for news
🧘 AI ethics meets theology at the Vatican
🤖 Creators use AI agents for fan engagement
Plus @danyork.bsky.social on Mastodon’s new rules for AI
bit.ly/3HRcHM8
June 23, 2025 at 8:37 AM
#FIRpodcast 469 just dropped. @shelholtz.bsky.social & @nevillehobson.xyz cover:
🧠 Disconnected employees
📺 Social media beats TV for news
🧘 AI ethics meets theology at the Vatican
🤖 Creators use AI agents for fan engagement
Plus @danyork.bsky.social on Mastodon’s new rules for AI
bit.ly/3HRcHM8
🧠 Disconnected employees
📺 Social media beats TV for news
🧘 AI ethics meets theology at the Vatican
🤖 Creators use AI agents for fan engagement
Plus @danyork.bsky.social on Mastodon’s new rules for AI
bit.ly/3HRcHM8
Still hallucinating... In #FIRpodcast 466, @shelholtz.bsky.social and @nevillehobson.xyz talk about AI models that confidently make things up that make smart people look very foolish 🙄
We also dig into Veo 3, MailOnline’s click-through traffic drop, and more.
Tune in! 🎧 bit.ly/4kB83jB
We also dig into Veo 3, MailOnline’s click-through traffic drop, and more.
Tune in! 🎧 bit.ly/4kB83jB
May 26, 2025 at 8:24 AM
Still hallucinating... In #FIRpodcast 466, @shelholtz.bsky.social and @nevillehobson.xyz talk about AI models that confidently make things up that make smart people look very foolish 🙄
We also dig into Veo 3, MailOnline’s click-through traffic drop, and more.
Tune in! 🎧 bit.ly/4kB83jB
We also dig into Veo 3, MailOnline’s click-through traffic drop, and more.
Tune in! 🎧 bit.ly/4kB83jB
Today, @shelholtz.bsky.social & @nevillehobson.xyz sat with Eric Schwartzman to discuss his article in @fastcompany.com on how social media is being weaponised through sophisticated bot farm amplification. The FIR Interview will be published on 21 May.
www.firpodcastnetwork.com/fir-intervie...
www.firpodcastnetwork.com/fir-intervie...
May 15, 2025 at 4:51 PM
Today, @shelholtz.bsky.social & @nevillehobson.xyz sat with Eric Schwartzman to discuss his article in @fastcompany.com on how social media is being weaponised through sophisticated bot farm amplification. The FIR Interview will be published on 21 May.
www.firpodcastnetwork.com/fir-intervie...
www.firpodcastnetwork.com/fir-intervie...
🎥 “AI can augment decision-making, but not replace it.” In this short FIR Interview clip, Zora Artis talks about AI’s role in the boardroom and beyond and why human-centred thinking still matters.
🎧 Full podcast link in comments.
#AI #Leadership #FIRpodcast #FutureOfWork
🎧 Full podcast link in comments.
#AI #Leadership #FIRpodcast #FutureOfWork
April 30, 2025 at 10:07 AM
🎥 “AI can augment decision-making, but not replace it.” In this short FIR Interview clip, Zora Artis talks about AI’s role in the boardroom and beyond and why human-centred thinking still matters.
🎧 Full podcast link in comments.
#AI #Leadership #FIRpodcast #FutureOfWork
🎧 Full podcast link in comments.
#AI #Leadership #FIRpodcast #FutureOfWork
🎙️ In FIR 462, @shelholtz.bsky.social & @nevillehobson.xyz cover a $5M-funded AI cheating tool, 7 types of AI agents communicators must know, and much more, from new social network verification to onboarding challenges and generational shifts in PR.
🎧 Tune in: bit.ly/4jKORiW
#FIRpodcast #AI
🎧 Tune in: bit.ly/4jKORiW
#FIRpodcast #AI
April 28, 2025 at 8:37 AM
🎙️ In FIR 462, @shelholtz.bsky.social & @nevillehobson.xyz cover a $5M-funded AI cheating tool, 7 types of AI agents communicators must know, and much more, from new social network verification to onboarding challenges and generational shifts in PR.
🎧 Tune in: bit.ly/4jKORiW
#FIRpodcast #AI
🎧 Tune in: bit.ly/4jKORiW
#FIRpodcast #AI
🤖 AI is reshaping how we prove expertise.
📲 Unilever bets big on influencers.
In #FIRpodcast 456, @nevillehobson.xyz and @shelholtz.bsky.social dive into these shifts, plus Ghost and the fediverse, internal comms fails, AI in journalism, and more.
🎧 Tune in: bit.ly/4hHvB4v
📲 Unilever bets big on influencers.
In #FIRpodcast 456, @nevillehobson.xyz and @shelholtz.bsky.social dive into these shifts, plus Ghost and the fediverse, internal comms fails, AI in journalism, and more.
🎧 Tune in: bit.ly/4hHvB4v
March 24, 2025 at 8:40 AM
🤖 AI is reshaping how we prove expertise.
📲 Unilever bets big on influencers.
In #FIRpodcast 456, @nevillehobson.xyz and @shelholtz.bsky.social dive into these shifts, plus Ghost and the fediverse, internal comms fails, AI in journalism, and more.
🎧 Tune in: bit.ly/4hHvB4v
📲 Unilever bets big on influencers.
In #FIRpodcast 456, @nevillehobson.xyz and @shelholtz.bsky.social dive into these shifts, plus Ghost and the fediverse, internal comms fails, AI in journalism, and more.
🎧 Tune in: bit.ly/4hHvB4v
When attention is weaponised, what happens to PR? In #FIRpodcast 454, @shelholtz.bsky.social & @nevillehobson.xyz report on that extraordinary event where Zelensky was heckled about his attire, and explore how PR, media, & politics are in the same performative economy.
🎧 Tune in:
bit.ly/3Fk3UBe
🎧 Tune in:
bit.ly/3Fk3UBe
March 11, 2025 at 8:46 AM
When attention is weaponised, what happens to PR? In #FIRpodcast 454, @shelholtz.bsky.social & @nevillehobson.xyz report on that extraordinary event where Zelensky was heckled about his attire, and explore how PR, media, & politics are in the same performative economy.
🎧 Tune in:
bit.ly/3Fk3UBe
🎧 Tune in:
bit.ly/3Fk3UBe
🔥 In the Feb long-form episode 452, @shelholtz.bsky.social & @nevillehobson.xyz tackle the chaos communicators are facing in 2025 🔥 Truth is under attack, disinformation is a strategy, and polarisation is deepening.
And more 🔗 Tune in: bit.ly/4bgpFgY
#FIRpodcast #Communication #Leadership
And more 🔗 Tune in: bit.ly/4bgpFgY
#FIRpodcast #Communication #Leadership
February 24, 2025 at 9:27 AM
🔥 In the Feb long-form episode 452, @shelholtz.bsky.social & @nevillehobson.xyz tackle the chaos communicators are facing in 2025 🔥 Truth is under attack, disinformation is a strategy, and polarisation is deepening.
And more 🔗 Tune in: bit.ly/4bgpFgY
#FIRpodcast #Communication #Leadership
And more 🔗 Tune in: bit.ly/4bgpFgY
#FIRpodcast #Communication #Leadership
🌟 Just dropped: #FIRPodcast 447 🌟 @shelholtz.bsky.social & @nevillehobson.xyz unpack:
🌐 'Age of Grievance' & 'Ubiquitous Malignancy': Shaping 2025.
🤔 Should I leave Meta's platforms?
🦋 Bluesky growth surges.
🤖 AI agents & their impact on communicators.
And more. Dive in here: bit.ly/4ha1BPe
🌐 'Age of Grievance' & 'Ubiquitous Malignancy': Shaping 2025.
🤔 Should I leave Meta's platforms?
🦋 Bluesky growth surges.
🤖 AI agents & their impact on communicators.
And more. Dive in here: bit.ly/4ha1BPe
January 27, 2025 at 10:49 AM
🌟 Just dropped: #FIRPodcast 447 🌟 @shelholtz.bsky.social & @nevillehobson.xyz unpack:
🌐 'Age of Grievance' & 'Ubiquitous Malignancy': Shaping 2025.
🤔 Should I leave Meta's platforms?
🦋 Bluesky growth surges.
🤖 AI agents & their impact on communicators.
And more. Dive in here: bit.ly/4ha1BPe
🌐 'Age of Grievance' & 'Ubiquitous Malignancy': Shaping 2025.
🤔 Should I leave Meta's platforms?
🦋 Bluesky growth surges.
🤖 AI agents & their impact on communicators.
And more. Dive in here: bit.ly/4ha1BPe
Snapshot of @shelholtz.bsky.social and @nevillehobson.xyz recording short-form episode 446 today on Riverside. Great topic - top-level discussion on the just-released 2025 Edelman Trust Barometer. Episode drops soon!
January 20, 2025 at 5:56 PM
Snapshot of @shelholtz.bsky.social and @nevillehobson.xyz recording short-form episode 446 today on Riverside. Great topic - top-level discussion on the just-released 2025 Edelman Trust Barometer. Episode drops soon!
Edelman has laid off 5% of its staff – what does this say about PR today? In FIR 441, @shelholtz.bsky.social @nevillehobson.xyz explore the agency landscape.
Also, AI in the workplace, Donald Trump, "AI Activated", and more. Tune in!
#communication #publicrelations #AI #podcast
bit.ly/3BwVKnF
Also, AI in the workplace, Donald Trump, "AI Activated", and more. Tune in!
#communication #publicrelations #AI #podcast
bit.ly/3BwVKnF
December 23, 2024 at 9:54 AM
Edelman has laid off 5% of its staff – what does this say about PR today? In FIR 441, @shelholtz.bsky.social @nevillehobson.xyz explore the agency landscape.
Also, AI in the workplace, Donald Trump, "AI Activated", and more. Tune in!
#communication #publicrelations #AI #podcast
bit.ly/3BwVKnF
Also, AI in the workplace, Donald Trump, "AI Activated", and more. Tune in!
#communication #publicrelations #AI #podcast
bit.ly/3BwVKnF