Fergus Neville
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fergusneville.bsky.social
Fergus Neville
@fergusneville.bsky.social
Studies social identity, group/crowd behaviour, social influence and leadership. Senior lecturer at University of St Andrews Business School. Organsises live music at BigRockNewport.
November 23, 2025 at 9:27 AM
Thanks to whoever left this on my desk this morning! Ideas on how to pay the kindness forward welcome...
November 13, 2025 at 11:03 AM
It was also a treat on Wednesday to cross the Danube to Buda to see my great friend and colleague @daniell0ck.bsky.social present our work at the European Association of Sport Managment on the complexities of club and national team identities during international football matches.
September 5, 2025 at 5:30 PM
This year I was delighted to welcome Ross Starke (Head of Football Operations) and Yannis Marr (Digital Content Lead) to lead the practical class, with a focus on social identity in leadership and communications.
April 17, 2025 at 2:30 PM
Our Masters students a) learn the theory of the Social Identity Approach to Leadership, b) attend a Dundee United match to observe forms of leadership during matchdays, and c) participate in a practical workshop with club staff on how social identity processes are applied in their leadership roles.
April 17, 2025 at 2:30 PM
Today was the culmination of my favourite class of the year which is a collaboration I lead between @uniofstandrews.bsky.social Business School and Dundee United Football Club, in which we examine the role of Social Identity processes for Leadership in a professional sports club. 🧵
April 17, 2025 at 2:30 PM
On the day of Predident Jimmy Carter's funeral, I wanted to record the impact he had on my life. In 2005-2006 I completed two internships at The Carter Center, first in Conflict Resolution and then in the Democracy Program.
January 9, 2025 at 2:49 PM
December 19, 2024 at 9:51 AM
Lovely day down in Edinburgh with @drannetempleton.bsky.social designing studies for her first responders communication project. Too many ideas and not enough time!
December 2, 2024 at 3:27 PM
Apologies, the wrong logos were posted for Study 3. Here are the two correct logos for the two experimental conditions:
November 18, 2024 at 6:32 PM
There were main effects of the identification manipulation (high/low) on condoning corporate corruption, willingness to join a company loyalty scheme, purchase intentions. There were also indirect effects on number of items "purchased" and "liked".
November 18, 2024 at 6:03 PM
Pts entered the STITCHES' "online shop" in which they selected (AI-generated) items which they would consider buying and "liking" on social media.
November 18, 2024 at 6:03 PM
Pts were next told that the company provided expensive hospitality to councillors considering their planning application in order to achieve their goals.
November 18, 2024 at 6:03 PM
In Study 3, we used a fictituous company: STITCHES. Participants were selected due to their strong concern for the environment. Identification was manipulated by presenting STITCHES either as a company with strong environmental credentials (high ID), or this info wasn't given (neutral ID).
November 18, 2024 at 6:03 PM
In Study 2, we manipulated identification with VW, such that the experimental manipulation increased company identification, which in turn predicted condoning the corporate corruption.
November 18, 2024 at 6:03 PM
In Study 1, pts read about either the VW or WorldCom scandals. Identification with these companies, and identification with the monitoring agencies who uncovered the scandals, had opposing relationships with condoning the corruption.
November 18, 2024 at 6:03 PM
Co-authored with @alexshaslam.bsky.social, Maaike Homan, Steve Reicher and Nik Steffens
November 18, 2024 at 6:03 PM
Just discovered this used to be a popular drink in Scotland…
November 15, 2024 at 10:08 PM