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Evolve Insights
@evolve-insights.bsky.social
The research and reporting arm of Evolve PR. Sharing data and insights on the games industry.
Now that you’re all caught up, why not check out our Regional Pricing Study? It's hot off the press on the @evolvepr.bsky.social blog!

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Regional Pricing Study - China - Evolve PR
Game pricing is important in all regions you are marketing to, gain insights and learn how to price your game in China.
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May 27, 2025 at 7:13 PM
✨Terms to know✨

Purchasing Power Parity: used to measure the prices of specific goods in different countries relative to the purchasing power of that country’s currency.

Big Mac Index: simplifies the PPP calculation by using only the Big Mac as the measurement unit.
May 27, 2025 at 7:13 PM
Regional pricing lets businesses adjust costs based on local economic conditions and consumer power. Regional pricing is important because businesses are able to gain access to more customers that they would otherwise have to price out.
May 27, 2025 at 7:13 PM