everyday people
@everydaypeople.bsky.social
We do research. About everything. For everyone.
www.everydaypeopleresearch.com
www.everydaypeopleresearch.com
Reposted by everyday people
“We know that you don’t get real by ditching demographics. You get real by doing demographics right."
Ian and I’s latest column for Marketing Week.
www.marketingweek.com/reality-chec...
Ian and I’s latest column for Marketing Week.
www.marketingweek.com/reality-chec...
Reality Check: Find demographic differences that make a real difference
Demographics are sometimes unfairly demonised but that's because marketers aren't using them correctly, argue Everyday People's Ian Murray and Andrew Tenzer.
www.marketingweek.com
February 14, 2025 at 3:05 PM
“We know that you don’t get real by ditching demographics. You get real by doing demographics right."
Ian and I’s latest column for Marketing Week.
www.marketingweek.com/reality-chec...
Ian and I’s latest column for Marketing Week.
www.marketingweek.com/reality-chec...
Reposted by everyday people
New year, new column!
Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points.
www.marketingweek.com/reality-chec...
Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points.
www.marketingweek.com/reality-chec...
Reality Check: How Aldi owns the entry points that matter to win
In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People argue that Aldi has found success by avoiding the 'flim flam' of unnecessar...
www.marketingweek.com
January 15, 2025 at 11:33 AM
New year, new column!
Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points.
www.marketingweek.com/reality-chec...
Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points.
www.marketingweek.com/reality-chec...
Reposted by everyday people
Michael Tull from DCM and @thetenzer.bsky.social from everyday people talk about the cultural power of cinema #MRGConf24
November 27, 2024 at 4:21 PM
Michael Tull from DCM and @thetenzer.bsky.social from everyday people talk about the cultural power of cinema #MRGConf24
Reposted by everyday people
Alongside this, people are feeling increasingly disconnected from others.
From our research with DCM. You can read about it here: www.everydaypeopleresearch.com/dcmcasestudy
From our research with DCM. You can read about it here: www.everydaypeopleresearch.com/dcmcasestudy
November 19, 2024 at 5:33 PM
Alongside this, people are feeling increasingly disconnected from others.
From our research with DCM. You can read about it here: www.everydaypeopleresearch.com/dcmcasestudy
From our research with DCM. You can read about it here: www.everydaypeopleresearch.com/dcmcasestudy
Reposted by everyday people
A worrying piece of data. People are spending much more time alone. For the first time, 16-34s now spend as much time on their own as all adults. In an era of social media, are online platforms really the drivers of human connection?
November 19, 2024 at 5:33 PM
A worrying piece of data. People are spending much more time alone. For the first time, 16-34s now spend as much time on their own as all adults. In an era of social media, are online platforms really the drivers of human connection?
Reposted by everyday people
My first post... sharing my most recent column for Marketing Week.
Why Brands focusing on ‘social’ media are making us more antisocial. How apt!
www.marketingweek.com/andrew-tenze...
Why Brands focusing on ‘social’ media are making us more antisocial. How apt!
www.marketingweek.com/andrew-tenze...
Brands focusing on ‘social’ media are making us more antisocial
Despite the name, social media makes people less connected with their communities. Brands should focus more on bringing them together in the real world.
www.marketingweek.com
November 19, 2024 at 5:33 PM
My first post... sharing my most recent column for Marketing Week.
Why Brands focusing on ‘social’ media are making us more antisocial. How apt!
www.marketingweek.com/andrew-tenze...
Why Brands focusing on ‘social’ media are making us more antisocial. How apt!
www.marketingweek.com/andrew-tenze...