Internal vs. External Perceptions: Who Owns a Brand’s Identity?

There was an interesting debate that kicked off a little while ago. In short, it tackled this eternal brand paradox: Who truly owns a brand's identity? Is it the founder or the audience?

Throughout my career, I've had the privilege of building alongside genuinely passionate individuals. These people transform the whole experience from the process of working to the vibe itself.

Studio work draws me in with its diverse creative challenges and behind-the-scenes access to different businesses, but while we're building equity for clients, we're often left without any of the upside. It's this reality that pushes us to seek opportunities with shared upside.

Younger me was weirdly unable to grasp the relationship between brand, creativity, and consumption despite working in such a brand-centric world of media.

Some top-tier quotes.

every.to/superorganiz...

This was sitting in my Instapaper queue for almost a year, glad I came back around to it:

www.complex.com/style/a/mike...

Streetwear (and many consumption based subcultures) can’t negate the role that 3rd party retailers played in their growth.

Hong Kong at night.

🇭🇰🌚

In case anybody any of us need a reminder.

every.to/source-code/...