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etchplay.bsky.social
Etch Play
@etchplay.bsky.social
The consultancy for the games industry. 👋

Find out more at https://www.etchuk.com/play
Happy New Year! As we kick off 2025, let's have one last look back at 2024, shall we? Here are the games that stuck with us, and what they say about our industry.

www.etchuk.com/play/blog/ga...
Games of the Year 2024, in context - Etch
As 2024 draws to a close, the industry has begun to reflect on the past twelve months, and which games have made the biggest impact this year.
www.etchuk.com
January 2, 2025 at 8:50 AM
Today we're sharing a handful of titles that stood out to us in 2024. And crucially, we’re also putting them into context. What can we learn from these games? What do they say about where we, as an industry, are headed? Read it now!

www.etchuk.com/play/blog/ga...
Games of the Year 2024, in context - Etch
As 2024 draws to a close, the industry has begun to reflect on the past twelve months, and which games have made the biggest impact this year.
www.etchuk.com
December 23, 2024 at 11:53 AM
Happy Indiana Jones and the Great Circle Early Access day, to those of you who celebrate.
December 6, 2024 at 8:43 AM
What we've been playing this week:

- Dungeons of Hinterberg
- Dragon Age: The Veilguard
- Metaphor: Refantazio

What games are you playing this December?
December 4, 2024 at 1:02 PM
With Black Friday looming, what games and gadgets are on your wishlist?
November 27, 2024 at 5:11 PM
Reposted by Etch Play
Game developers are among the millions of users leaving X and signing up for Bluesky.

X had previously been a critical hub for devs to market their games, network, and share creative ideas.

Many hope Bluesky will recreate that experience, minus the negatives
What are game developers getting out of Bluesky?
Game developers are among the millions users leaving X (formerly Twitter) and signing up for Bluesky. What are they getting out of the platform?
www.gamedeveloper.com
November 19, 2024 at 3:01 AM
There's no community quite like the No Man's Sky community.

After all this time, to still be getting nominated for Best Community Support at The Game Awards is absolutely incredible.

Congratulations to Hello Games!
November 19, 2024 at 10:37 AM
We're a little late on this, but congratulations to our friends at
@supermassivegames.bsky.social on the reveal of Directive 8020!

It was a pleasure to help unveil this new sci-fi horror experience. Check it out below to sign up for updates!

directive8020.com
Directive 8020
In this sci-fi survival horror, you must fight to survive as an alien infiltrates your ship… and your crewmates! In space, death takes many forms
directive8020.com
November 19, 2024 at 9:59 AM
Hi Bluesky!

We fixed our Deck Blue authentication so we're back, just in time to miss the gigantic influx of new users 😂 Is this thing still on? Does anyone here like videogames? Or marketing?
November 19, 2024 at 9:48 AM
Reposted by Etch Play
Me and my colleagues at @etchplay.bsky.social have collated and rounded up some of the biggest news stories in gaming for February. Find it all on Threads here: www.threads.net/@newnab/post...
Adam Burt (@newnab) on Threads
For all the Gamer Threads - here's your February roundup, a selection of the biggest stories from the videogames industry this past month, collated by me and my colleagues at @etchplay. Let's get...
www.threads.net
March 1, 2024 at 8:41 AM
Look out for Adam and say hi if you see him!
Heading to Guildford Games Festival today! See you there?
February 16, 2024 at 8:08 AM
Bluesky is now open! Although, frankly, if you wanted an invite before now, you're probably already here, right?

Welcome to any new folk! We're Etch Play. We do marketing for games. And we post stuff very loosely related to that.
February 6, 2024 at 4:34 PM
If rumours are to be believed, we could be about to see an absolutely seismic shift in the games console market.

www.videogameschronicle.com/news/starfie...
Starfield is reportedly coming to PS5, along with other Xbox exclusives | VGC
Microsoft’s gaming leadership have reportedly decided to release more games on rival…
www.videogameschronicle.com
February 5, 2024 at 9:16 AM
Reposted by Etch Play
We asked the team to select some of the biggest news stories in the games industry this month. See them all here:

www.linkedin.com/posts/benmjo...
Ben Joy on LinkedIn: Well, there's certainly been a lot going on in the world of video games…
Well, there's certainly been a lot going on in the world of video games this month. Some good, unfortunately plenty bad. We asked the Etch Play team what…
www.linkedin.com
January 31, 2024 at 2:25 PM
We want to say a huge congratulations to our friends at Keen Games for the massively successful Early Access launch of Enshrouded! Have you taken on the Shroud yet? Embervale awaits! 👀⚔
January 29, 2024 at 10:10 AM
We loved working with Media Molecule on a fresh new-look website, reflective of their unique and beloved brand.

www.mediamolecule.com
Media Molecule | The Home of Creativity and Innovation
Discover the world of Media Molecule, where creativity and innovation come together to create unique gaming experiences. Explore our games, tools, careers and more.
www.mediamolecule.com
January 9, 2024 at 2:02 PM
We’re proud to have worked on the new website for Stainless Games, which showcases their portfolio, storied history, and culture in a whole new way.

www.stainlessgames.com
Stainless Games | Indie Game Developer
Stainless Games is an indie game developer. Our passionate teams craft sector-leading titles. Creating new worlds & inspiring millions. Join us?
www.stainlessgames.com
January 9, 2024 at 11:37 AM
Happy 2024! 👋

We look forward to reading all the usual annual discourse about videogames here this year 😂 And hopefully, sharing some more of the great work that we've been doing with talented studios and publishers from across the world!
January 3, 2024 at 12:27 PM
We helped Arctic Theory with their incredible new branding and website, built with future growth in mind

arctictheory.com
Arctic Theory | We Create Immersive MMO Gaming Experiences
We are reshaping the landscape of MMO video games. Arctic Theory creates vast worlds and immersive experiences for players to explore.
arctictheory.com
December 20, 2023 at 9:57 AM
Absolutely thrilled to help reveal Light No Fire - the incredible planet-sized fantasy game from our talented friends at Hello Games! Check out the website below!

lightnofire.com
Light No Fire – a fantasy game from the makers of No Man’s Sky
From the makers of No Man’s Sky, Light No Fire is a game about adventure, building, survival and exploration together. Set on a fantasy planet the size of Earth.
lightnofire.com
December 15, 2023 at 11:06 AM
E3 is officially dead, according to an official social media account for the show.

The event previously struggled to adapt to the pandemic, and also to keep up with general industry trends, which saw many big publishers start hosting their own events.
December 12, 2023 at 3:07 PM
The trailer for Grand Theft Auto VI has arrived, after briefly leaking on social media.

www.youtube.com/watch?v=QdBZ...
Grand Theft Auto VI Trailer 1
Song: Love Is A Long RoadArtist: Tom PettyWritten by Thomas Earl Petty and Michael W. CampbellPublished by Universal Music Works on behalf of Wild Gator Musi...
www.youtube.com
December 5, 2023 at 8:20 AM
We've been looking back at 2023, and looking ahead at 2024. Read all about it in our new blog post!

www.etchuk.com/play/blog/ga...
The Future Starts Now: Gaming trends to look out for in 2024
As the year draws to a close, we're reflecting on 2023 and looking ahead to the next twelve months for the games industry
www.etchuk.com
December 4, 2023 at 9:30 AM
Xbox Series X is down to £359 in the UK - that's the best Black Friday deal we've seen so far today. What deals have you found on gaming kit so far?
November 24, 2023 at 10:44 AM
We missed the Xbox 360's 18th birthday yesterday... Think it's too late to say it now? Probably too late, right?

One of the all time great games consoles.
November 23, 2023 at 4:42 PM