Eric Coyle, Ph.D.
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Eric Coyle, Ph.D.
@eric-coyle.bsky.social
15 followers 11 following 160 posts
I enjoy working with data 📈 and teaching others about business and marketing. I've completed market research projects for the organizations like the National Football League (NFL), Bank of America and many others.

Find me on X @EricCoyle_PhD
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eric-coyle.bsky.social
Eric Coyle, Ph.D. @eric-coyle.bsky.social · Aug 9
Learn more about how brand awareness impacts consumers’ purchase intentions.

- as featured in The Journal of Social Media at www.thejsms.org/index.php/JS...

#marketing #marketingstrategy
eric-coyle.bsky.social
Meta (Facebook) is moving beyond the metaverse.

Meta plans to shift focus to artificial intelligence endeavors in short term.

Marketers looking to leverage metaverse should look at building alternative relationships (e.g., Roblox).

#marketing #marketingminute

Source: @wsj.com
December 8, 2025 at 8:58 PM
eric-coyle.bsky.social
Understanding and Targeting Customers More Effectively

Customer segmentation helps marketers deliver relevant experiences by targeting behaviors, needs, motivations, and preferences.

Link to Substack post: open.substack.com/pub/theericc...

#marketing
Understanding and Targeting Customers More Effectively
Customer segmentation helps marketers deliver relevant experiences by targeting behaviors, needs, motivations, and preferences.
open.substack.com
December 3, 2025 at 2:03 PM
eric-coyle.bsky.social
The Princess Bride is a Christmas movie.

#HappyThanksgiving #holidayseason #Christmas #christmasmovies
November 27, 2025 at 4:58 PM
eric-coyle.bsky.social
Happy Thanksgiving everyone!
November 27, 2025 at 3:53 PM
eric-coyle.bsky.social
Build Organization in Python with Lists

Lists are a great way to save and file different but similar items in a single variable. Python Lists Video 3 of 4.

open.substack.com/pub/theericc...
Build Organization in Python with Lists
Lists are a great way to save and file different but similar items in a single variable. Python Lists Video 3 of 4.
open.substack.com
November 20, 2025 at 12:49 PM
eric-coyle.bsky.social
Build Organization in Python with Lists

Lists are a great way to save and file different but similar items in a single variable. Python Lists Video 2 of 4.

open.substack.com/pub/theericc...

#marketing #python #coding
Build Organization in Python with Lists
Lists are a great way to save and file different but similar items in a single variable. Python Lists Video 2 of 4.
open.substack.com
November 18, 2025 at 12:47 AM
eric-coyle.bsky.social
Build Organization in Python with Lists

Lists are a great way to save and file different but similar items in a single variable. Python Lists Video 1 of 4.

open.substack.com/pub/theericc...
Build Organization in Python with Lists
Lists are a great way to save and file different but similar items in a single variable. Python Lists Video 1 of 4.
open.substack.com
November 11, 2025 at 1:25 PM
eric-coyle.bsky.social
Micro-Influencers: Leveraging influencers with smaller but more engaged audiences.

Microinfluencers build authentic engagement through niche audiences, offering affordable, high-impact marketing opportunities.

open.substack.com/pub/theericc...

#marketing #microinfluencers #influencermarketing
Micro-Influencers: Leveraging influencers with smaller but more engaged audiences.
Microinfluencers build authentic engagement through niche audiences, offering affordable, high-impact marketing opportunities.
open.substack.com
November 4, 2025 at 1:30 PM
eric-coyle.bsky.social
Decoding Emotions Through Intelligent Analytics

Emotion analytics uses AI to detect, interpret, and apply human emotions for insights.

open.substack.com/pub/theericc...

#marketing #marketingbluesky
Decoding Emotions Through Intelligent Analytics
Emotion analytics uses AI to detect, interpret, and apply human emotions for insights.
open.substack.com
October 27, 2025 at 11:34 AM
eric-coyle.bsky.social
Marketers and small businesses owners find creative ways to use AI (Artificial Intelligence).

Specifically, AI can help with:

- admin functions
- chatbots
- coding
- editing photos
- generating blog post ideas

Also, marketers should start optimizing websites for AI.
October 21, 2025 at 2:55 PM
eric-coyle.bsky.social
Optimize Marketing with Multivariate Testing

Test multiple variables at once to improve marketing outcomes.

open.substack.com/pub/theericc...
Optimize Marketing with Multivariate Testing
Test multiple variables at once to improve marketing outcomes.
open.substack.com
October 20, 2025 at 9:13 PM
eric-coyle.bsky.social
Multivariate Testing: Testing multiple variables at once to improve marketing outcomes.

Multivariate Testing: Testing multiple variables at once to improve marketing outcomes.

open.substack.com/pub/theericc...

#marketing #data #analytics #marketingtwitter #AcademicTwitter
Optimize Marketing Strategies Through Multivariate Testing Techniques
Multivariate Testing: Testing multiple variables at once to improve marketing outcomes.
open.substack.com
October 13, 2025 at 2:02 PM
eric-coyle.bsky.social
Marketers should look for their own reliable sources beyond government reports.

#marketing #marketingminute #economy
October 9, 2025 at 8:03 PM
eric-coyle.bsky.social
Data-Driven Storytelling: Combining data analysis with narrative techniques to engage and inform audiences.

Data-driven storytelling merges analytics and narrative to create engaging, personalized, and credible marketing messages like Spotify Wrapped.

open.substack.com/pub/theericc...
Data-Driven Storytelling: Combining data analysis with narrative techniques to engage and inform audiences.
Data-driven storytelling merges analytics and narrative to create engaging, personalized, and credible marketing messages like Spotify Wrapped.
open.substack.com
October 4, 2025 at 5:39 PM
eric-coyle.bsky.social
If your customers don’t create content, you didn’t create community.

#marketing #marketingtwitter
October 2, 2025 at 2:17 PM
eric-coyle.bsky.social
Using Social Listening Data to Build a Structural Equation Model: An Exploratory Study

New conceptual framework proposes how to better use social media data for predictive analysis.

open.substack.com/pub/theericc...
Using Social Listening Data to Build a Structural Equation Model: An Exploratory Study
New conceptual framework proposes how to better use social media data for predictive analysis.
open.substack.com
September 30, 2025 at 6:45 PM
eric-coyle.bsky.social
Uncovering Consumer Truths Through Ethnographic Research

Ethnographic research uncovers the “why” behind consumer behavior, helping marketers create authentic, human-driven strategies.

open.substack.com/pub/theericc...
Uncovering Consumer Truths Through Ethnographic Research
Ethnographic research uncovers the “why” behind consumer behavior, helping marketers create authentic, human-driven strategies.
open.substack.com
September 30, 2025 at 2:43 PM
eric-coyle.bsky.social
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Somediafy.com
September 30, 2025 at 2:08 PM
eric-coyle.bsky.social
Why Brands Thrive in the Growing Subscription Economy

Brands embrace subscriptions for predictable revenue, deeper customer relationships, and lasting growth through personalized experiences.

open.substack.com/pub/theericc...
Why Brands Thrive in the Growing Subscription Economy
Brands embrace subscriptions for predictable revenue, deeper customer relationships, and lasting growth through personalized experiences.
open.substack.com
September 19, 2025 at 3:38 PM
eric-coyle.bsky.social
Why the NFL's Rift with Nielsen Could Reshape the Future of TV Ratings

NFL challenges Nielsen ratings, testing VideoAmp to better capture streaming, co-viewing, and boost ad revenue.

#marketing #marketingtwitter

View at:

open.substack.com/pub/theericc...
Why the NFL's Rift with Nielsen Could Reshape the Future of TV Ratings
NFL challenges Nielsen ratings, testing VideoAmp to better capture streaming, co-viewing, and boost ad revenue.
open.substack.com
September 9, 2025 at 1:05 PM
eric-coyle.bsky.social
AI Chatbots Revolutionize Modern Customer Service Operations

AI chatbots enhance customer service by providing fast, scalable, and consistent support across various industries.

open.substack.com/pub/theericc...
AI Chatbots Revolutionize Modern Customer Service Operations
AI chatbots enhance customer service by providing fast, scalable, and consistent support across various industries.
open.substack.com
September 2, 2025 at 5:10 PM
eric-coyle.bsky.social
Harnessing Emotion Through Nostalgia Marketing

Nostalgia marketing evokes past emotions, strengthens brand loyalty, and blends retro with modern.

open.substack.com/pub/theericc...
Harnessing Emotion Through Nostalgia Marketing
Nostalgia marketing evokes past emotions, strengthens brand loyalty, and blends retro with modern.
open.substack.com
August 30, 2025 at 2:05 PM
eric-coyle.bsky.social
Conversion Rate Optimization (CRO): Advanced Techniques for Increasing Website Conversions.

CRO uses data and testing to optimize websites, driving higher conversions through advanced personalization and targeting techniques.

open.substack.com/pub/theericc...
Conversion Rate Optimization (CRO): Advanced Techniques for Increasing Website Conversions.
CRO uses data and testing to optimize websites, driving higher conversions through advanced personalization and targeting techniques.
open.substack.com
August 25, 2025 at 5:27 PM
eric-coyle.bsky.social
Dirty Data Costs Money and Trust

Data Hygiene: Ensuring that your data is accurate, consistent, and usable.

open.substack.com/pub/theericc...
Dirty Data Costs Money and Trust
Data Hygiene: Ensuring that your data is accurate, consistent, and usable.
open.substack.com
August 17, 2025 at 1:33 PM
eric-coyle.bsky.social
Social Proof: Using testimonials, reviews, and ratings to build brand trust.

People trust people—make that trust visible through social proof.

open.substack.com/pub/theericc...
Social Proof: Using testimonials, reviews, and ratings to build brand trust.
People trust people—make that trust visible through social proof.
open.substack.com
August 9, 2025 at 1:46 PM