Emre Guney
@emreg.bsky.social
I help marketers understand how people decide with practical consumer psychology tips to generate better ROI | Head of Global Marketing, Lifecycle @Skyscanner.
People who take notes by hand tend to remember more than those who copy and paste. The friction is the point.
You can't capture everything, so you have to decide what matters. This friction makes you really understand that just copying doesn't.
You can't capture everything, so you have to decide what matters. This friction makes you really understand that just copying doesn't.
November 26, 2025 at 12:02 PM
People who take notes by hand tend to remember more than those who copy and paste. The friction is the point.
You can't capture everything, so you have to decide what matters. This friction makes you really understand that just copying doesn't.
You can't capture everything, so you have to decide what matters. This friction makes you really understand that just copying doesn't.
Every roadmap conversation has a version of this: if we had more money, more time, more headcount, more <insert your fav excuse here>, we could do XYZ.
“Wishlist” thinking is accountability avoidance. If the blocker is always something you don't control, you never own the result.
“Wishlist” thinking is accountability avoidance. If the blocker is always something you don't control, you never own the result.
November 24, 2025 at 10:15 AM
Every roadmap conversation has a version of this: if we had more money, more time, more headcount, more <insert your fav excuse here>, we could do XYZ.
“Wishlist” thinking is accountability avoidance. If the blocker is always something you don't control, you never own the result.
“Wishlist” thinking is accountability avoidance. If the blocker is always something you don't control, you never own the result.
Every year, MarTech leaders face the same question: how much of the stack are we *actually* using?
A tool’s value doesn’t grow because you use more of it, it grows when the part you use changes an outcome you care about.
The tool isn’t the strategy. It’s meant to serve one.
A tool’s value doesn’t grow because you use more of it, it grows when the part you use changes an outcome you care about.
The tool isn’t the strategy. It’s meant to serve one.
November 19, 2025 at 10:01 AM
Every year, MarTech leaders face the same question: how much of the stack are we *actually* using?
A tool’s value doesn’t grow because you use more of it, it grows when the part you use changes an outcome you care about.
The tool isn’t the strategy. It’s meant to serve one.
A tool’s value doesn’t grow because you use more of it, it grows when the part you use changes an outcome you care about.
The tool isn’t the strategy. It’s meant to serve one.
The phrase ‘data-driven’ is one of the most misused terms in business, as it describes the wish, not the reality.
November 17, 2025 at 9:30 AM
The phrase ‘data-driven’ is one of the most misused terms in business, as it describes the wish, not the reality.
Shipping isn’t the finish line. Learning is.
June 9, 2025 at 10:26 AM
Shipping isn’t the finish line. Learning is.
The most valuable part of learning isn’t the conclusion, it’s the struggle that rewires your brain to get there.
June 8, 2025 at 8:22 AM
The most valuable part of learning isn’t the conclusion, it’s the struggle that rewires your brain to get there.
The goal isn’t to be right the first time.
The goal is to be wrong quickly, learn rapidly, and adjust immediately.
The goal is to be wrong quickly, learn rapidly, and adjust immediately.
June 7, 2025 at 1:10 PM
The goal isn’t to be right the first time.
The goal is to be wrong quickly, learn rapidly, and adjust immediately.
The goal is to be wrong quickly, learn rapidly, and adjust immediately.
Most teams focus on shipping more.
Smart teams focus on learning more.
The best teams use constraints to force faster learning cycles.
Smart teams focus on learning more.
The best teams use constraints to force faster learning cycles.
June 6, 2025 at 8:22 AM
Most teams focus on shipping more.
Smart teams focus on learning more.
The best teams use constraints to force faster learning cycles.
Smart teams focus on learning more.
The best teams use constraints to force faster learning cycles.
Getting ahead isn’t about doing more. It’s about caring less about the things that won’t move you forward. Strategic neglect is a superpower.
June 5, 2025 at 7:24 AM
Getting ahead isn’t about doing more. It’s about caring less about the things that won’t move you forward. Strategic neglect is a superpower.
People don’t like helping others, but they never miss a chance to correct someone.
June 4, 2025 at 9:02 AM
People don’t like helping others, but they never miss a chance to correct someone.
Perfectionism keeps telling you to wait. Imposter syndrome keeps telling you you’re not ready. Comparison keeps telling you it’s not good enough.
But the only thing that matters is the next action.
But the only thing that matters is the next action.
June 3, 2025 at 7:54 AM
Perfectionism keeps telling you to wait. Imposter syndrome keeps telling you you’re not ready. Comparison keeps telling you it’s not good enough.
But the only thing that matters is the next action.
But the only thing that matters is the next action.
The moment you say “we’re doing this because leadership wants it,” you’ve told your team three things:
• You don’t fully understand it yourself
• You don’t believe enough to own it
• You’re just passing through orders
And teams can smell that disconnect a mile away.
• You don’t fully understand it yourself
• You don’t believe enough to own it
• You’re just passing through orders
And teams can smell that disconnect a mile away.
June 2, 2025 at 9:06 AM
The moment you say “we’re doing this because leadership wants it,” you’ve told your team three things:
• You don’t fully understand it yourself
• You don’t believe enough to own it
• You’re just passing through orders
And teams can smell that disconnect a mile away.
• You don’t fully understand it yourself
• You don’t believe enough to own it
• You’re just passing through orders
And teams can smell that disconnect a mile away.
The best productivity hack isn’t hidden in some app or morning routine.
It’s simply knowing what matters. To you. Not to someone else.
When you’re clear on your priorities, decisions get easier.
It’s simply knowing what matters. To you. Not to someone else.
When you’re clear on your priorities, decisions get easier.
June 1, 2025 at 9:12 AM
The best productivity hack isn’t hidden in some app or morning routine.
It’s simply knowing what matters. To you. Not to someone else.
When you’re clear on your priorities, decisions get easier.
It’s simply knowing what matters. To you. Not to someone else.
When you’re clear on your priorities, decisions get easier.
Don’t confuse motion with progress. Execution without strategy is just busyness.
May 31, 2025 at 9:02 AM
Don’t confuse motion with progress. Execution without strategy is just busyness.
Direction matters more than speed. Many people are going nowhere faster.
May 30, 2025 at 9:48 AM
Direction matters more than speed. Many people are going nowhere faster.
You don’t need more information, you need more implementation of the information you already have.
May 29, 2025 at 7:41 AM
You don’t need more information, you need more implementation of the information you already have.
The most meaningful parts of life are rarely the most convenient. Consider what you've outsourced to technology and ask: Did I gain time but lose something essential in the exchange? The most fulfilling activities often demand our full presence.
May 25, 2025 at 12:36 PM
The most meaningful parts of life are rarely the most convenient. Consider what you've outsourced to technology and ask: Did I gain time but lose something essential in the exchange? The most fulfilling activities often demand our full presence.
The words you choose at work reveal your strategic position more than any title ever could:
May 24, 2025 at 12:51 PM
The words you choose at work reveal your strategic position more than any title ever could:
"They don't pay me enough to care" seems logical until you realise who is actually at a disadvantage from your disengagement. Every day spent on autopilot isn't just lost to your employer, it's lost to your future self.
May 23, 2025 at 8:45 AM
"They don't pay me enough to care" seems logical until you realise who is actually at a disadvantage from your disengagement. Every day spent on autopilot isn't just lost to your employer, it's lost to your future self.
The hardest skill for leaders? Letting go of the very capabilities that earned them promotion in the first place. What made you successful at one leadership level will often hold you back at the next.
May 22, 2025 at 8:04 AM
The hardest skill for leaders? Letting go of the very capabilities that earned them promotion in the first place. What made you successful at one leadership level will often hold you back at the next.
What Rafael Nadal Taught Me About Life (That Has Nothing To Do With Tennis) emreg.substack.com/p/what-rafae...
@tennispodcast.bsky.social
@tennispodcast.bsky.social
What Rafael Nadal Taught Me About Life
(That Has Nothing To Do With Tennis)
emreg.substack.com
May 21, 2025 at 8:15 AM
What Rafael Nadal Taught Me About Life (That Has Nothing To Do With Tennis) emreg.substack.com/p/what-rafae...
@tennispodcast.bsky.social
@tennispodcast.bsky.social
The gap between what you think you understand and what you actually understand is revealed when you try to write it down.
If you can write it clearly, you can teach it effectively. If you can't write it down, you don't truly understand it.
If you can write it clearly, you can teach it effectively. If you can't write it down, you don't truly understand it.
May 20, 2025 at 8:49 AM
The gap between what you think you understand and what you actually understand is revealed when you try to write it down.
If you can write it clearly, you can teach it effectively. If you can't write it down, you don't truly understand it.
If you can write it clearly, you can teach it effectively. If you can't write it down, you don't truly understand it.
Most people either:
1) Set low expectations during work and feel good after mediocre results, or
2) Set high expectations and never feel satisfied
The optimal path: Use expectations as FUEL, not a RULER.
1) Set low expectations during work and feel good after mediocre results, or
2) Set high expectations and never feel satisfied
The optimal path: Use expectations as FUEL, not a RULER.
May 19, 2025 at 9:54 AM
Most people either:
1) Set low expectations during work and feel good after mediocre results, or
2) Set high expectations and never feel satisfied
The optimal path: Use expectations as FUEL, not a RULER.
1) Set low expectations during work and feel good after mediocre results, or
2) Set high expectations and never feel satisfied
The optimal path: Use expectations as FUEL, not a RULER.
The irony of technology is that while it saves effort, effort is often what makes life meaningful.
May 18, 2025 at 2:27 PM
The irony of technology is that while it saves effort, effort is often what makes life meaningful.