EmCee Research
@emcee-research.bsky.social
We recruit quality participants for focus groups and mock juries, and host groups in welcoming and useful spaces across the U.S.
Before finalizing a courtroom strategy, ask yourself: did we actually tested it with real people? Mock juries reveal blind spots that even the most experienced attorneys miss. It’s better to discover them early than during real jury deliberations.
December 1, 2025 at 7:13 PM
Before finalizing a courtroom strategy, ask yourself: did we actually tested it with real people? Mock juries reveal blind spots that even the most experienced attorneys miss. It’s better to discover them early than during real jury deliberations.
Ever wonder why some trial strategies resonate with juries in the courtroom while others don't? Mock juries give you the answer before it matters. #mockjruies test your case narrative and witnesses with real jurors and reveals which arguments persuade and which need to be reworked or dropped.
November 21, 2025 at 9:47 PM
Ever wonder why some trial strategies resonate with juries in the courtroom while others don't? Mock juries give you the answer before it matters. #mockjruies test your case narrative and witnesses with real jurors and reveals which arguments persuade and which need to be reworked or dropped.
The gap between what clients think resonates and what actually moves customers can be surprising. That's where message testing becomes invaluable. Focus groups help you discover the language that connects, not just the words you hope will work.
November 21, 2025 at 1:06 PM
The gap between what clients think resonates and what actually moves customers can be surprising. That's where message testing becomes invaluable. Focus groups help you discover the language that connects, not just the words you hope will work.
Ever notice how focus group participants change their view when one confident voice speaks up? Understanding group dynamics is equally as important as the message testing itself.
November 21, 2025 at 12:51 AM
Ever notice how focus group participants change their view when one confident voice speaks up? Understanding group dynamics is equally as important as the message testing itself.
Your star witness might be sabotaging your case without you even knowing it. Mock juries reveal the disconnect between what attorneys think resonates and what actually persuades real people. Sometimes the smallest gestures matter most.
November 20, 2025 at 11:25 PM
Your star witness might be sabotaging your case without you even knowing it. Mock juries reveal the disconnect between what attorneys think resonates and what actually persuades real people. Sometimes the smallest gestures matter most.
Focus groups are for more than testing products, they are for engaging with customers. Message testing and product testing saves companies from making expensive assumptions on products that don’t meet their customers’ needs.
November 20, 2025 at 8:41 PM
Focus groups are for more than testing products, they are for engaging with customers. Message testing and product testing saves companies from making expensive assumptions on products that don’t meet their customers’ needs.
Jurors remember stories better than statistics. That's why mock jury sessions see which story connects better with jurors, and which they find more believable.
November 18, 2025 at 11:39 PM
Jurors remember stories better than statistics. That's why mock jury sessions see which story connects better with jurors, and which they find more believable.
Trial attorneys: have you noticed that jurors’ body language and engagment changes during a trial? These shifts are why mock juries reveal more than other types of juror research. Watching real deliberations helps trial teams understand what actually causes jurors’ opinions to shift.
November 18, 2025 at 5:17 PM
Trial attorneys: have you noticed that jurors’ body language and engagment changes during a trial? These shifts are why mock juries reveal more than other types of juror research. Watching real deliberations helps trial teams understand what actually causes jurors’ opinions to shift.
The best focus groups feel like conversations, not interrogations. Real insights start when participants forget they're being researched, forget about the cameras and start talking openly.
November 15, 2025 at 4:45 PM
The best focus groups feel like conversations, not interrogations. Real insights start when participants forget they're being researched, forget about the cameras and start talking openly.
Mock juries aren’t a dress rehearsal—they’re turn‑by‑turn navigation. In trial consulting and jury research we pressure‑test themes, damage anchors, and witness clips, then map where jurors stall or swap reasons. That intel lets litigation teams rewrite exhibits pre‑trial.
November 14, 2025 at 11:13 PM
Mock juries aren’t a dress rehearsal—they’re turn‑by‑turn navigation. In trial consulting and jury research we pressure‑test themes, damage anchors, and witness clips, then map where jurors stall or swap reasons. That intel lets litigation teams rewrite exhibits pre‑trial.
Ever wonder why trial attorneys rehearse their cases before the real jury? Mock juries reveal which arguments actually persuade and which fall flat. It's like a dress rehearsal that can make or break a multi-million dollar verdict.
November 13, 2025 at 10:25 PM
Ever wonder why trial attorneys rehearse their cases before the real jury? Mock juries reveal which arguments actually persuade and which fall flat. It's like a dress rehearsal that can make or break a multi-million dollar verdict.
Every jury decision starts with a story they believe. And trial teams learn which story jurors believe in mock juries. Do jurors believe your story? #trialconsulting #litigation
November 13, 2025 at 2:08 AM
Every jury decision starts with a story they believe. And trial teams learn which story jurors believe in mock juries. Do jurors believe your story? #trialconsulting #litigation
Trial consulting tip: record your mock jury deliberations. The unfiltered discussions reveal what really matters. #mockjury #trialstrategy
November 12, 2025 at 6:27 PM
Trial consulting tip: record your mock jury deliberations. The unfiltered discussions reveal what really matters. #mockjury #trialstrategy
For those running voter research: What's the biggest gap you've found between what polls show and what focus groups reveal?
November 10, 2025 at 10:25 PM
For those running voter research: What's the biggest gap you've found between what polls show and what focus groups reveal?
The landscape of political research is evolving. We are seeing more candidates and potential candidates doing more focus groups earlier in election cycles. What trends are you seeing?
November 5, 2025 at 1:29 PM
The landscape of political research is evolving. We are seeing more candidates and potential candidates doing more focus groups earlier in election cycles. What trends are you seeing?
Testing your case with a #MockJury before trial can mean the difference between winning and wondering what went wrong. It catches the weak arguments, confusing evidence and hard-to-believe testimony that lawyers miss.
November 3, 2025 at 4:02 PM
Testing your case with a #MockJury before trial can mean the difference between winning and wondering what went wrong. It catches the weak arguments, confusing evidence and hard-to-believe testimony that lawyers miss.
Qualitative insights helps companies connect authentically and better understand specific market segments. What did your latest focus group uncover that other types of research missed? #marketresearch #focusgroup
October 31, 2025 at 6:02 PM
Qualitative insights helps companies connect authentically and better understand specific market segments. What did your latest focus group uncover that other types of research missed? #marketresearch #focusgroup
Mock juries test cases, witnesses and evidence. They expose gaps between what lawyers think persuades jurors and what actually moves a jury. What's one assumption about a case that mock jury research completely changed? #MockJury
October 31, 2025 at 3:55 PM
Mock juries test cases, witnesses and evidence. They expose gaps between what lawyers think persuades jurors and what actually moves a jury. What's one assumption about a case that mock jury research completely changed? #MockJury
Niche audiences are essential to understanding product-market fit. Hearing from narrow market segments uncovers their unique needs and preferences missed by broad data collection. What surprised you when focusing on narrow market segments? #MarketResearch #Insights #FocusGroups
October 30, 2025 at 9:11 PM
Niche audiences are essential to understanding product-market fit. Hearing from narrow market segments uncovers their unique needs and preferences missed by broad data collection. What surprised you when focusing on narrow market segments? #MarketResearch #Insights #FocusGroups
Voir dire shows a legal team jurors, but not how jurors will decide your case. Mock juries reveal how jurors process evidence, form opinions and deliberate together as a jury. What assumption about jurors shifted your #TrialStrategy? #MockJury
October 29, 2025 at 4:40 PM
Voir dire shows a legal team jurors, but not how jurors will decide your case. Mock juries reveal how jurors process evidence, form opinions and deliberate together as a jury. What assumption about jurors shifted your #TrialStrategy? #MockJury
Good focus group moderators dig deeper into participants' feelings and motivations and get to the "why" of consumer behavior. What did you see a good moderator get from a focus group that changed a company's perspective and actions? #MarketResearch #FocusGroups
October 29, 2025 at 3:58 PM
Good focus group moderators dig deeper into participants' feelings and motivations and get to the "why" of consumer behavior. What did you see a good moderator get from a focus group that changed a company's perspective and actions? #MarketResearch #FocusGroups
Focus groups dive deep and uncover emotions and motivations that numbers from a static survey can't capture. What's a surprising truth you've learned from a focus group that you could not get from a static survey? #FocusGroups #MarketResearch
October 28, 2025 at 8:25 PM
Focus groups dive deep and uncover emotions and motivations that numbers from a static survey can't capture. What's a surprising truth you've learned from a focus group that you could not get from a static survey? #FocusGroups #MarketResearch
Good focus group data is not only about the "what," it's also about understanding the 'why' behind choices. Effective moderators unlock emotions and hidden motivations that other research methods miss. What's an insight you found b/c of an effective moderator that would have otherwise been missed?
October 28, 2025 at 7:11 PM
Good focus group data is not only about the "what," it's also about understanding the 'why' behind choices. Effective moderators unlock emotions and hidden motivations that other research methods miss. What's an insight you found b/c of an effective moderator that would have otherwise been missed?
That "smoking gun" evidence? Jurors might see it completely differently than you expect. Mock juries reveal which exhibits confuse, which arguments fail and what really persuades jurors before a real jury is selected. What evidence surprised you most when tested? #MockJury #TrialStrategy
October 28, 2025 at 6:51 PM
That "smoking gun" evidence? Jurors might see it completely differently than you expect. Mock juries reveal which exhibits confuse, which arguments fail and what really persuades jurors before a real jury is selected. What evidence surprised you most when tested? #MockJury #TrialStrategy
Focus group recruiting is about finding the right participants. We continuously optimize our screeners to more efficiently identify participants, adjust the value and type of referral bonuses and conduct on-the-ground outreach. What's one recruiting tactic that works well for you? #MarketResearch...
October 16, 2025 at 4:08 PM
Focus group recruiting is about finding the right participants. We continuously optimize our screeners to more efficiently identify participants, adjust the value and type of referral bonuses and conduct on-the-ground outreach. What's one recruiting tactic that works well for you? #MarketResearch...