Elle Geraghty Content Strategy
@elle-geraghty.bsky.social
I love the content! Digital strategy, enterprise content strategy and information architecture are my jam :) Sydney, Australia.
I'm loving catching up with the community at @webdirections.org Next! Thanks so much for putting it on @johnfallsopp.com and Rosemary Allsopp. Got my hands on a copy of Machine Customers by @katjaforbes.bsky.social too!
November 21, 2025 at 4:05 AM
I'm loving catching up with the community at @webdirections.org Next! Thanks so much for putting it on @johnfallsopp.com and Rosemary Allsopp. Got my hands on a copy of Machine Customers by @katjaforbes.bsky.social too!
Reposted by Elle Geraghty Content Strategy
Who would think that at this point in Australia’s economic transition we should be spending more, not less, on research and development…
Imagine if we taxed the gas industry and pant more on R&D…crazy talk … #cliamte
thepoint.com.au/off-the-char...
Imagine if we taxed the gas industry and pant more on R&D…crazy talk … #cliamte
thepoint.com.au/off-the-char...
CSIRO 350 job cuts a damning indictment on Government priorities, misses 'golden opportunity' on research
The announcement this week that CSIRO are to cut 350 research jobs is another damning indictment on Australia’s ongoing failure to prioritise research and development.
thepoint.com.au
November 19, 2025 at 12:38 AM
Who would think that at this point in Australia’s economic transition we should be spending more, not less, on research and development…
Imagine if we taxed the gas industry and pant more on R&D…crazy talk … #cliamte
thepoint.com.au/off-the-char...
Imagine if we taxed the gas industry and pant more on R&D…crazy talk … #cliamte
thepoint.com.au/off-the-char...
Reposted by Elle Geraghty Content Strategy
YAYAAYAYAYAY!
Signal polls are here!
Find the best time for your group chat to hang out, choose a vacation destination, or ask if you should give yourself a haircut at 1 AM. Now in the latest version of Signal for iOS, Android, and Desktop.
signal.org/blog/polls/
Find the best time for your group chat to hang out, choose a vacation destination, or ask if you should give yourself a haircut at 1 AM. Now in the latest version of Signal for iOS, Android, and Desktop.
signal.org/blog/polls/
Signal Polls: Yes, no, maybe (yes!)
Signal polling: An easier way to see what your group chat really thinks and feels.
signal.org
November 20, 2025 at 12:30 AM
YAYAAYAYAYAY!
Reposted by Elle Geraghty Content Strategy
Autocorrect has become our worst enema.
November 19, 2025 at 10:04 PM
Autocorrect has become our worst enema.
Woot! I'm running the last IA in practice workshop next week. Join other web professionals to learn about the best way to build a rock-solid information architecture. events.humanitix.com/information-...
Information architecture in practice - October 2025 - online
IA in practice with Elle Geraghty
events.humanitix.com
October 23, 2025 at 11:33 PM
Woot! I'm running the last IA in practice workshop next week. Join other web professionals to learn about the best way to build a rock-solid information architecture. events.humanitix.com/information-...
Reposted by Elle Geraghty Content Strategy
When this generative "A.I." bubble's over, I'm looking forward to us all getting back to solving real world problems and making users' lives better like we were totally doing.
October 16, 2025 at 9:21 PM
When this generative "A.I." bubble's over, I'm looking forward to us all getting back to solving real world problems and making users' lives better like we were totally doing.
Reposted by Elle Geraghty Content Strategy
David Pope in Canberra Times
October 17, 2025 at 8:48 AM
David Pope in Canberra Times
Reposted by Elle Geraghty Content Strategy
"users with no mental health problems" is a WILD phrase.
Oh good, ChatGPT is getting "erotica for verified adults" later this year
October 14, 2025 at 5:44 PM
"users with no mental health problems" is a WILD phrase.
Can't wait to hear from you @katjaforbes.bsky.social
What happens when the customer is code and loyalty is algorithmic? Katja Forbes explores how to design experiences for AI agents making autonomous purchases.
Katja Forbes at Next 25 bit.ly/4ncEu9w
Katja Forbes at Next 25 bit.ly/4ncEu9w
October 9, 2025 at 2:12 AM
Can't wait to hear from you @katjaforbes.bsky.social
Aubrey is such a great speaker - this one is not to be missed!
Every company is becoming an AI company. The risks are expanding as fast as the opportunities. Aubrey Blanche delivers practical tools for responsible AI you can implement today.
Aubrey Blanche at Next 25 bit.ly/47PbG2f
Aubrey Blanche at Next 25 bit.ly/47PbG2f
October 9, 2025 at 2:11 AM
Aubrey is such a great speaker - this one is not to be missed!
What actually does content strategy mean? And how do you document it? That has changed a lot over the last couple of years.
The easiest way to explain the way I do it is to just show you an example :)
www.ellegeraghty.com.au/blog/2025/co...
The easiest way to explain the way I do it is to just show you an example :)
www.ellegeraghty.com.au/blog/2025/co...
October 9, 2025 at 1:47 AM
What actually does content strategy mean? And how do you document it? That has changed a lot over the last couple of years.
The easiest way to explain the way I do it is to just show you an example :)
www.ellegeraghty.com.au/blog/2025/co...
The easiest way to explain the way I do it is to just show you an example :)
www.ellegeraghty.com.au/blog/2025/co...
Reposted by Elle Geraghty Content Strategy
Digital products don't fail dramatically. They slowly drift from user needs, becoming cluttered and driven by wrong metrics. Tim Hardaker shows how to stop the decay.
Tim Hardaker at Next 25 bit.ly/3KcoLsF
Tim Hardaker at Next 25 bit.ly/3KcoLsF
October 6, 2025 at 2:39 AM
Digital products don't fail dramatically. They slowly drift from user needs, becoming cluttered and driven by wrong metrics. Tim Hardaker shows how to stop the decay.
Tim Hardaker at Next 25 bit.ly/3KcoLsF
Tim Hardaker at Next 25 bit.ly/3KcoLsF
I'm delighted to be presenting a series of free talks on information architecture in conjunction with Optimal Workshop. The first is coming up on October 15th. optimalworkshop.zoom.us/webinar/regi... #IA #webinar #findability #navigation #contentstrategy #contentdesign
September 29, 2025 at 10:22 PM
I'm delighted to be presenting a series of free talks on information architecture in conjunction with Optimal Workshop. The first is coming up on October 15th. optimalworkshop.zoom.us/webinar/regi... #IA #webinar #findability #navigation #contentstrategy #contentdesign
Reposted by Elle Geraghty Content Strategy
If you want to elevate your content game start by thinking about the business problems your practice will solve. lnkd.in/gZsbr5zq
September 8, 2025 at 2:10 AM
If you want to elevate your content game start by thinking about the business problems your practice will solve. lnkd.in/gZsbr5zq
What does strategy actually mean? I reckon it's figuring out these three things.
1. What is currently going on?
2. Where do you want to be?
3. What work do you need to do to bridge the gap?
It's not easy, but having that pattern in mind really helps.
www.ellegeraghty.com.au
1. What is currently going on?
2. Where do you want to be?
3. What work do you need to do to bridge the gap?
It's not easy, but having that pattern in mind really helps.
www.ellegeraghty.com.au
August 29, 2025 at 8:20 AM
What does strategy actually mean? I reckon it's figuring out these three things.
1. What is currently going on?
2. Where do you want to be?
3. What work do you need to do to bridge the gap?
It's not easy, but having that pattern in mind really helps.
www.ellegeraghty.com.au
1. What is currently going on?
2. Where do you want to be?
3. What work do you need to do to bridge the gap?
It's not easy, but having that pattern in mind really helps.
www.ellegeraghty.com.au
Reposted by Elle Geraghty Content Strategy
An M.I.T. study found that 95% of companies that had invested in A.I. tools were seeing zero return. It jibes with the emerging idea that generative A.I., “in its current incarnation, simply isn’t all it’s been cracked up to be,” johncassidysays.bsky.social writes.
The A.I.-Profits Drought and the Lessons of History
Like the steam engine, electricity, and computers, generative artificial intelligence could take longer than expected to transform the economy.
www.newyorker.com
August 25, 2025 at 2:43 PM
An M.I.T. study found that 95% of companies that had invested in A.I. tools were seeing zero return. It jibes with the emerging idea that generative A.I., “in its current incarnation, simply isn’t all it’s been cracked up to be,” johncassidysays.bsky.social writes.
There are so many reasons that a content strategy can help you organise your content better.
Getting content strategy or information help does not have to be expensive or trigger complicated procurement processes.
Sometimes, a $10K credit card engagement can go a long way.
www.ellegeraghty.com.au
Getting content strategy or information help does not have to be expensive or trigger complicated procurement processes.
Sometimes, a $10K credit card engagement can go a long way.
www.ellegeraghty.com.au
August 26, 2025 at 3:04 AM
There are so many reasons that a content strategy can help you organise your content better.
Getting content strategy or information help does not have to be expensive or trigger complicated procurement processes.
Sometimes, a $10K credit card engagement can go a long way.
www.ellegeraghty.com.au
Getting content strategy or information help does not have to be expensive or trigger complicated procurement processes.
Sometimes, a $10K credit card engagement can go a long way.
www.ellegeraghty.com.au
Thanks so much to the people who volunteer to help make the @sydneycontent.bsky.social so amazing. From presenters to ushers, to photographers, to caterers. Together we have been running this community for over 14 years. Gotta love it! www.sydneycontentstrategy.com
August 12, 2025 at 3:17 AM
Thanks so much to the people who volunteer to help make the @sydneycontent.bsky.social so amazing. From presenters to ushers, to photographers, to caterers. Together we have been running this community for over 14 years. Gotta love it! www.sydneycontentstrategy.com
Reposted by Elle Geraghty Content Strategy
Content and information architecture people, you may want to avert your eyes if you don't live in a place with tsumamis.
Due to mass confusion, clarifying again:
Tsunami Watch: Tsunami of indeterminate magnitude is possible; stand by.
Tsunami Advisory: Tsunami is likely *but will probably be small.* Evacuations unlikely.
Tsunami Warning: Tsunami is likely *and may be large.* Evacuations needed.
Tsunami Watch: Tsunami of indeterminate magnitude is possible; stand by.
Tsunami Advisory: Tsunami is likely *but will probably be small.* Evacuations unlikely.
Tsunami Warning: Tsunami is likely *and may be large.* Evacuations needed.
July 30, 2025 at 3:57 AM
Content and information architecture people, you may want to avert your eyes if you don't live in a place with tsumamis.
There are so many ways you can arrange the IA on your website. If you want to learn how to work out the best option for yours, join my IA training workshop on the 6th and 7th August. events.humanitix.com/information-...
Information architecture in practice - August 2025 - online
IA in practice with Elle Geraghty
events.humanitix.com
July 21, 2025 at 4:31 AM
There are so many ways you can arrange the IA on your website. If you want to learn how to work out the best option for yours, join my IA training workshop on the 6th and 7th August. events.humanitix.com/information-...
Do you have a sneaking suspicion that your website IA is not working as it should? Are you getting complaints about findability and buried content? I can help you define just how much of a problem you are dealing with and where the hot spots are. www.ellegeraghty.com.au/ia-baseline
June 30, 2025 at 2:07 AM
Do you have a sneaking suspicion that your website IA is not working as it should? Are you getting complaints about findability and buried content? I can help you define just how much of a problem you are dealing with and where the hot spots are. www.ellegeraghty.com.au/ia-baseline