In the article, we conceptualise this 'translation' of campaign messages as 'vernacular authentication'. Here it is described in more detail:

This campaign was characterised by the relative creative freedom provided to various kinds of influencers - nano, mid, and macro. Influencers responded by creating innovative and at times chaotic videos that responded to the tastes of their distinct sub-cultural audiences.

Love this opening! And so exciting!!

(also, you should write about this btw lol)

This captures exactly why I enjoy these games so much. Just mucking around with friends in a low-budget janky game, breaking it at the seams and goofing about

This has been my experience as well!

Finally!! Congrats Damien

Glad you liked the paper! It's a really interesting space - your PhD looks super topical as well!

We are especially interested in how Meta's problem framings support certain 'solutions'. Overall, we find that Meta, on its main company blog, tended to frame problems in ways that benefited the company, by shifting responsibility while also showing that Meta was a capable problem-solver.

Also lots of online discourse going on about whether the 'left' needs its own news influencer sphere (there sort of already is one, albeit with less money and reach)

aftermath.site/twitch-youtu...

Interesting to see more attention being paid to 'news influencers' post- US election! Keen to start doing this kind of systematic research beyond the US

www.pewresearch.org/journalism/2...