Edward Hurcombe
eddyhurc.bsky.social
Edward Hurcombe
@eddyhurc.bsky.social
Academic @ RMIT. Researches: digi journalism, digi cultures, platforms, mis/disinfo. (he/him)
In the article, we conceptualise this 'translation' of campaign messages as 'vernacular authentication'. Here it is described in more detail:
September 18, 2025 at 2:38 AM
This campaign was characterised by the relative creative freedom provided to various kinds of influencers - nano, mid, and macro. Influencers responded by creating innovative and at times chaotic videos that responded to the tastes of their distinct sub-cultural audiences.
September 18, 2025 at 2:38 AM
We are especially interested in how Meta's problem framings support certain 'solutions'. Overall, we find that Meta, on its main company blog, tended to frame problems in ways that benefited the company, by shifting responsibility while also showing that Meta was a capable problem-solver.
February 3, 2025 at 12:08 AM
Our article 'The discursive function of the Meta Newsroom' is out!

In it, me, @essideh.com, @voddenlaura.bsky.social, and @antmandan.bsky.social examine how Meta's blog framed issues to do with mis/disinfo, hate speech, etc on Meta platforms during 2016-2021.

journals.sagepub.com/doi/10.1177/...
February 3, 2025 at 12:08 AM
This article also serves as a kind of conceptual companion to my recently funded ARC DECRA on 'influencer journalists'. Can't wait to start this amazing 3-year project next year!!
September 12, 2024 at 3:00 AM