Dr. Ivo Ganchev
drivoganchev.bsky.social
Dr. Ivo Ganchev
@drivoganchev.bsky.social
Academic | Executive | Consultant | Podcaster | Regionalism | China | Strategy | Political Theory | Guitars & Rock
9/9
Would you like to see more academics and business leaders take this route?

I hope we can make it a trend.
Let’s raise the bar—for publishing, and for impact.

👇 Get your FREE COPY: thebrandingboardroom.com
📖 Kindle/paperback/hardback: a.co/d/8uNxIr3
Amazon.com
a.co
June 19, 2025 at 4:40 PM
8/9
✔️ Free global download
✔️ Print profits go to charity
✔️ Practical branding insights from global experts
✔️ Made with purpose, not profit

🌍 Let’s make knowledge accessible.
📚 Let’s build a better publishing model.
June 19, 2025 at 4:39 PM
7/9
After all, we’re speaking to over 1 million podcast listeners at The Branding Boardroom. We owe them our very best.

No shortcuts. No compromises.

Just a book that’s clear, generous, and freely available to all.
June 19, 2025 at 4:39 PM
6/9
My company Haley Nova launched Haley Nova Press.

We handled everything—from cover design to typesetting, ISBNs, distribution—100% in-house.

Dozens of revisions. Professional standards. Every page refined to serve our audience.
June 19, 2025 at 4:38 PM
5/9
Kudos to publishers like LSE Press and Knowledge Unlatched—showing that high-quality, open-access books can be done.

But in the business world, we’re still waiting. So…

We built our own path.
June 19, 2025 at 4:38 PM
4/9
I believe knowledge is a public good—and sharing it spreads opportunity.

More publishers should set aside a portion of their budget for open-access books. No hidden costs for authors, readers, or subscribing institutions.

Some are already doing it right.
June 19, 2025 at 4:38 PM
3/9
Many publishers could support open-access publishing for a portion of their books—but most don’t.

The majority of books stay locked behind paywalls, with publishers keeping the lion’s share of profits. Ask any author.

But it doesn’t have to be this way.
June 19, 2025 at 4:38 PM
2/9
When I finished the book, I spoke with several top business publishers. Most weren’t on board with a free release or donating proceeds to charity.

Some wanted large upfront fees. Others pushed for paywalls.

I get it—it’s a business. But that’s not the vision I had.
June 19, 2025 at 4:37 PM