Dr Chris Macdonald
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drchrismacdonald.bsky.social
Dr Chris Macdonald
@drchrismacdonald.bsky.social
Scientist | Founder | Author | 40 Under 40 in Science
Sustainability and Health
Based at the University of Cambridge
Find out more at DrChrisMacdonald.com
🥳🥳🥳🥳 We did it!!!

We won the Global EdTech Award for using virtual reality and neuroscience to create the most effective treatment for the fear of public speaking!

Find out more here:
www.eurekalert.org/news-release...

Original research paper here:
www.frontiersin.org/journals/vir...

#edtech 🙌
November 7, 2025 at 7:37 PM
My new paper reveals how I used consumer insights to create the most effective nudge to increase sales of sustainable food 🙌

Share far and wide 🌱

Link to open access paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability
#vegan #greennudge
November 2, 2025 at 11:02 PM
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌

Link to paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability
#vegan #greennudge
October 22, 2025 at 12:50 PM
My new paper on how to increase sustainable food consumption is starting to gather media attention 🙌

Link to paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability
October 3, 2025 at 12:11 PM
The ball is in Greggs’ court now...

Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.

Today, I shared the findings with them.

I also let them know that I’d be happy to collaborate to help accelerate positive change.
September 27, 2025 at 8:55 PM
📢 Exciting job opportunity!

I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.

Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...
August 23, 2025 at 10:28 PM
📢 New article alert!

Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.

Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)
July 1, 2025 at 5:41 PM
We did it again 🥳 🥳 🥳

We won the Cambridge University Excellence Award (for the third year running!).

For this year’s entry, I used emerging tech to better translate and visualise emissions data.
June 20, 2025 at 4:14 PM
Earlier this week, I was on BBC Science Hour with Chris Smith and Naga Munchetty. I shared my story of how I created the most effective treatment for speech anxiety and why I made it free for all.

You can access it for free via link in bio.

#socialanxiety #anxiety #vr
#edtech #digitalhealth
May 8, 2025 at 12:32 PM
What a week…

7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.

Find out more at:
www.DrChrisMacdonald.com

#virtualreality #publicspeaking
#edtech #healthtech

#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety
March 22, 2025 at 5:18 PM
I set a simple but ambitious mission: create the most effective treatment for the most common fear, and make it freely available to all. And today, I am so excited to reveal that I succeeded!!!

Links to everything are available on my website (link in bio).

#fearofpublicspeaking #speechanxiety
March 15, 2025 at 9:25 PM
I set out with a simple but ambitious goal: create the most effective treatment for the most common fear, and make it freely and instantly accessible to all.

Today, with the launch of my free online platform, I believe that I have achieved that goal.

Conquer speech anxiety for free (link in bio)
March 15, 2025 at 1:51 PM
🚨 I'm going on another tour!

I will be exhibiting my new #virtualreality platform that eliminates the fear of #publicspeaking.

This is your chance to conquer public speaking #anxiety once and for all – for free!
February 1, 2025 at 1:24 PM
What an amazing way to end the year…

I won the 2024 #DigitalHealthAward!!!

I used #virtualreality to create the most effective treatment for #speechanxiety.

Find out more about the project in my latest research paper:
www.frontiersin.org/journals/vir...

#vr #exposuretherapy for #publicspeaking
December 22, 2024 at 11:13 PM
🥳🙌 New research paper alert!

In my latest paper, I describe how I used virtual reality to create the most effective treatment for the fear of public speaking (the most common fear!).

Read the paper for free via link below:
www.frontiersin.org/journals/vir...

#EdTech #HealthTech #DigitalHealth
December 22, 2024 at 8:49 PM
Well, this was certainly unexpected…

“Dr Chris Macdonald wins prestigious 40 Under 40 Award in the Science and Innovation category”

"Dr Macdonald was praised for being a powerful driving force of positive change”

Thank you!!!

Find out more here:
www.lucy.cam.ac.uk/news/dr-chri...
December 20, 2024 at 11:02 PM