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digitalecon.org
DigitalEcon.org
@digitalecon.org
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We organize the Digital Economy Workshop and the Virtual Digital Economy Seminar
http://digitalecon.org

#VIDEseminar
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digitalecon.org
🚨 Coming up at #VIDEseminar: Julie Holland Mortimer (Wash U)

“The Effect of Ad-Supported Plans on Content Offerings of Streaming Platforms”

🔜 Wed, November 5, 11am New York, 5pm Berlin. Open to anyone!

Further information: www.digitalecon.org/seminar
ABSTRACT We examine how the shift of streaming platforms to an advertiser-supported revenue model affects their content offerings and consumers. This shift forces platforms to adjust their content strategies, though the direction is unclear. Platforms may aim to increase ad impressions by offering content that appeals to a broad audience, thereby driving up viewership. Alternatively, they may seek to increase the value of impressions by targeting niche audiences, who are typically more valuable to advertisers. These changes also impact consumers: while they generally dislike ads, consumers might benefit from adjusted content offerings if aligning with their preferences. We plan to answer this question using data on content offerings of platforms and consumer viewership.
October 30, 2025 at 7:10 PM
digitalecon.org
The Fall 2025 VIDE seminar schedule is up!

Further information and mailing list sign-up at: www.digitalecon.org
Schedule - Fall 2025 - Wednesday, September 3 - Jin-Hyuk Kim (Colorado Boulder) Platform Screening, Investor Learning, and Default Risk in Marketplace Lending (with Peter Newberry and Nick Vikander) - Wednesday, October 8 - Pinar Yildirim (U Penn Wharton) TBD - Wednesday, November 5 - Julie Holland Mortimer (Wash U) The Effect of Ad-Supported Plans on Content Offerings of Streaming Platforms (with Sylvia Hristakeva, Ashwin Nair, and Yihao Yuan) - Wednesday, December 3 - Jeff Prince (Indiana Business School) TBD
September 12, 2025 at 8:30 AM
digitalecon.org
The Spring 2025 VIDE seminar schedule is coming up with the first talk in two weeks on Wednesday, February 5!

Further information and mailing list sign-up at: www.digitalecon.org
Schedule - Spring 2025 - Wednesday, February 5 - Joel Waldfogel (University of Minnesota) Information and the welfare benefits from differentiated products (with Imke Reimers and Christoph Riedl) - Wednesday, March 5 - Shane Greenstein (Harvard Business School) New Economic Forces Behind the Value Distribution of Innovation (with Timothy Bresnahan and Pai-Ling Yin) - Wednesday, April 2 - Alessandro Acquisti (Carnegie Mellon University) An Experimental Infrastructure to Investigate the Impact of Online Tracking, Targeting, and Advertising on Consumer Behavior and Consumer Welfare - Wednesday, May 7 - Garrett Johnson (Boston University) Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment (with Shunto Kobayashi and Zhengroung Gu)
January 20, 2025 at 2:32 PM