Thanks Mike! Wouldn’t have been possible without your leadership

Thanks Jay!! Great point, just added that

Full paper available here: www.nature.com/articles/s41...

Interestingly, when it comes to messaging, the responses varied by political orientation. Liberals were most responsive to messages that reduced the psychological distance to climate change, while conservatives were motivated by the opportunity to write a letter to future generations.

We found that despite polarization in climate beliefs and policy support, conservatives and liberals globally were equally willing to participate in a tree-planting task— culminating in the planting of 333,000 trees! Our study tested 11 interventions across 60 countries with over 51,000 participants

Not to disregard my own advice to stop focusing on subtle terminology… but that is an interesting point! I’m also curious about how terms might perform in a more substantial, longitudinal context, or how they could impact behaviors beyond intentions. Exciting avenues for future research!

Well taken! I agree that focusing on actual behavior is also crucial for making a real impact. Based on our findings, we suggest allocating more resources toward strategies that have a greater effect on real-world actions 🌞

Good point! Since intentions are easier to influence than behaviors, and we found no significant differences there, I suspect that subtle changes in terminology wouldn’t meaningfully impact climate action either. But I’d love to replicate these findings using actual behavioral measures!