Dieter F. Kogler
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dfkogler.bsky.social
Dieter F. Kogler
@dfkogler.bsky.social
620 followers 730 following 18 posts
Economic Geographer at University College Dublin. Innovation Studies, Geography of Innovation and Evolutionary Economic Geography. https://www.rknowledge.org/ & https://scholar.google.com/citations?user=KaDjTvoAAAAJ&hl=en #innovation #science #networks
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dfkogler.bsky.social
THX - glass half empty, half full? We'll go with the latter for 2025 - enjoy and talk soon! PS - all the very best to the family too.
December 25, 2024 at 10:40 AM
dfkogler.bsky.social
Cheers from the other side of the mountain range... 🏔☃️
December 25, 2024 at 10:19 AM
dfkogler.bsky.social
Geography and branding in the craft beer industry (doi.org/10.1080/0034...) published in @regionalstudies.bsky.social shows that place-based branding strategies are important marketing tools for regions and firms taking advantage of consumers’ embrace of the local in response to globalisation. (3/3)
Results indicate that place-based branding strategies, as indicated by our GPE (references to geopolitical entities) and LOC (references to natural landmarks and geographic features), have a positive impact on consumers’ perception of craft breweries. Furthermore, a brewery’s status as independent, and the number of beers is it brews have a positive impact on perception. This supports the notion that craft breweries rely on and get rewarded for place-based branding approaches. This echoes arguments put forward in the organizational ecology literature concerning identity-based approaches to marketing and consumer perceptions (Hsu and Hannan, 2005). Looking at some of the variations between different brewery categories, it is evident that microbreweries benefit the most from a marketing language that incorporates geographic features and references, unlike other small-scale establishments like nano breweries or brew pubs. This indicates that place-based branding strategies do not have the same effect across all types of craft beer makers and that size matters in the sense that being too small or too big has a negative or at least limiting impact on breweries’ performance (Carroll and Swaminathan, 2000). On the other hand, GPE and LOC references in microbreweries’ branding language results in positive public perception across all regional settings, something that has been untested in the relevant literature until now. Place-based branding strategies are not unique to craft beer, and so these findings have important implications for other industries as well. Indeed, these results are even encouraging for regions who invest in creating their own place-based branding narrative to entice firms and consumers to the region.
December 24, 2024 at 6:04 AM
dfkogler.bsky.social
Hops, Skip and a Jump: The Regional Uniqueness of Beer Styles (hdl.handle.net/10197/24460) in "The Geography of Beer" (link.springer.com/book/10.1007...), explores the geographical differentiation of beer via data on regional beer recipes, styles, and ingredients by employing #EEG methods. (2/3)
The two figures plot the correlation between resiliency and either unrelated variety or average Relatedness. The y-axis is resiliency, which we measure as the percentage of nodes a network can lose before fragmenting into many unconnected components. The x-axis is either unrelated variety or average relatedness. We calculate unrelated variety using the Shannon Entropy formula following (Frenken et al., 2007). We calculate average relatedness following (Kogler et al., 2013). Points are colored according to the country of origin.
December 24, 2024 at 6:04 AM