Deborah Zuniga Goldberg
deborahgoldberg.bsky.social
Deborah Zuniga Goldberg
@deborahgoldberg.bsky.social
Digital strategy and communications consulting for progressive nonprofits. She/her. Alameda, CA.
Reposted by Deborah Zuniga Goldberg
Looking to connect with independent/progressive journalists? Here are 2 Bluesky lists to check out:

📌 Independent & Progressive Outlets: bsky.app/profile/did:...
📌 Journalists & Producers: bsky.app/profile/did:...

This ties into our latest blog post: www.lightboxcollaborative.com/2025/04/15/i...
Independent Media Is Rising. Here’s How to Build With It.
The media landscape as we’ve known it is drastically changing in the wake of the new administration. Corporate media consolidation has generally meant outlets folding, underresourced newsrooms, and a ...
www.lightboxcollaborative.com
April 29, 2025 at 9:54 PM
Reposted by Deborah Zuniga Goldberg
6 ways to work with independent media:
1️⃣ Join Bluesky ✅ & connect with journalists
2️⃣ Look to local outlets
3️⃣ Ask your network: who do they trust?
4️⃣ See who your favs follow – expand your reach
5️⃣ Offer helpful resources
6️⃣ Amplify their work: share, comment, engage!
🔗 Link to blog post in comments.
April 22, 2025 at 5:38 PM
Reposted by Deborah Zuniga Goldberg
"Our sector has always played a vital role in holding this country to its ideals. We are powerful, and that’s why we’re getting attacked-because they’re afraid of us.This moment calls for us to do something even bigger... that is to save democracy itself." Powerful words @nonprofitaf.bsky.social
A mass uprising is needed. Our sector has a vital role to play.
I know everyone has been on edge, anticipating the Executive Orders that are coming this week, possibly even today, that...
nonprofitaf.com
April 22, 2025 at 8:13 PM
Reposted by Deborah Zuniga Goldberg
I tell these stories because I think we are all on edge, watching the atrocities and outrages of the Trump Administration, and feeling that something more than the current protests must happen, something decisive, something transformative. I tell them because....
When Hope and History Rhyme
In the summer of 2011, I went to a protest against economic injustice in New York City. I've gone to a lot of demonstrations over the decades, and this one was as forgettable as most of them are--they...
www.meditationsinanemergency.com
April 18, 2025 at 7:25 PM
Reposted by Deborah Zuniga Goldberg
Legacy media's influence is fading—and independent journalists are building something better. In our latest blog post, LightBox collaborator @jannazinzi.bsky.social shows us how we can build with progressive media—like right here on Bluesky. Plus, 6 tips for getting your stories placed.
Independent Media Is Rising. Here’s How to Build With It.
The media landscape as we’ve known it is drastically changing in the wake of the new administration. Corporate media consolidation has generally meant outlets folding, underresourced newsrooms, and a ...
www.lightboxcollaborative.com
April 18, 2025 at 4:04 PM
Reposted by Deborah Zuniga Goldberg
I continue to find the writing of @rebeccasolnit.bsky.social to be both on point & a balm in this moment of great crisis. In this essay she explores how to invite in unlikely allies without falling into the 2 traps of the sell out "mushy middle" or the perfectionism of "maximalism". Worth your time.
March 17, 2025 at 6:03 PM
Reposted by Deborah Zuniga Goldberg
There's a term for this: Wikipedia: "Extraordinary rendition is a euphemism for state-sponsored kidnapping in another jurisdiction and transfer to a third state. The phrase usually refers to a United States-led program used during the War on Terror,[1]...
March 18, 2025 at 4:41 PM
Reposted by Deborah Zuniga Goldberg
Have you seen this illustration (and the accompanying study) that's been making the rounds? Key takeaway is he right-wing has narrative dominance. What do you think?
March 19, 2025 at 7:35 PM
“The right-wing theft and misappropriation of the language of antisemitism has emptied it entirely of concern for Jewish safety and turned it inside out so the fascists and antisemites can use as a shield for their own violent agenda." Thank you @edgeofsports.bsky.social for this important piece.
My latest piece @thenation.com is how perilous it is for us Jews to swallow the lie that a criminal regime of antisemites is really “fighting antisemitism”. The reality? Trump has ordered a hit on Judaism. www.thenation.com/article/poli...
Trump’s Mob-Boss Offer to Us Jews: Accept “Protection”—or Else
Under the guise of “fighting antisemitism,” Trump is shredding our rights and telling us we are safe.
www.thenation.com
March 19, 2025 at 7:28 PM
Reposted by Deborah Zuniga Goldberg
“Today’s Christian nationalist sees Judaism not as a faith or culture but as a political marker. Step on the wrong side, and these Christian Zionists—a group that outnumbers Zionist Jews—will nullify your Judaism.” By Dave Zirin @edgeofsports.bsky.org www.thenation.com/article/poli...
March 18, 2025 at 10:51 PM
Reposted by Deborah Zuniga Goldberg
NEW: As Americans increasingly get their news from online shows and streamers, our analysis found that this expanding media ecosystem is overwhelmingly right-leaning.
The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces
As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this conte...
www.mediamatters.org
March 14, 2025 at 2:02 PM
Reposted by Deborah Zuniga Goldberg
Thanks @dianeyentel.bsky.social and National Council of Nonprofits for these resources to help nonprofits navigate the impact of the administration's actions:

- Chart on Executive Orders impacting nonprofits: lnkd.in/e4KZNkKF

- What to do if your grant or contract is canceled: lnkd.in/dn-G8D-C
March 10, 2025 at 7:49 PM
Reposted by Deborah Zuniga Goldberg
Refuse to comply.
March 5, 2025 at 8:29 PM
Reposted by Deborah Zuniga Goldberg
Israel has announced that they will block all aid into Gaza until their demands for the next ceasefire phase are met.

Do what we want, or thousands of children will starve to death. That’s what they’re saying here.

There is no clearer war crime that exists.
March 2, 2025 at 6:21 PM
We’re seeing the beginnings of mass noncompliance. More please. Thanks for this @wagingnv.bsky.social
We’re seeing the beginnings of mass noncompliance
Over a million federal workers refused to comply with Musk’s email ultimatum, offering a glimpse of what mass noncooperation can look like.
wagingnonviolence.org
February 28, 2025 at 8:44 PM
Reposted by Deborah Zuniga Goldberg
Typical messaging formula:
🔹 75% lay out the threat
🔹 20% name a solution
🔹 5% call to action

But this can reinforce opponents’ messaging, overwhelm & demotivate.

What if we invert this and lead with solutions? Show communities organizing & winning?

Great insights from @narrativepower.bsky.social
Narrative Power in Crisis: How to Narrate Towards Action
A key element of the Trump administration's strategy is to convince the public that the MAGA movement is unstoppable. They will broadcast the message that “No one can beat us” with each advance, wheth...
www.narrativeinitiative.org
February 28, 2025 at 8:08 PM
Reposted by Deborah Zuniga Goldberg
Must-read for communicators: @andrebanks.bsky.social explains why the left is stuck using outdated strategies while the right dominates modern info warfare.

TLDR (but really read it!) It’s not just messaging—it’s about distribution, narrative infrastructure & showing up where people actually are.
Built for a Different War
Why Progressive Institutions Can’t Compete in Today’s Media Battlefield
open.substack.com
February 27, 2025 at 7:30 PM
Love this list!
February 25, 2025 at 8:25 PM
Reposted by Deborah Zuniga Goldberg
"Solidarity and a refusal to practice 'anticipatory obedience' are essential. If parents, students and educators together refuse these policies, the policies will become unenforceable..." — @lewispants.bsky.social
Trump’s Anti-Trans Education Order Relies on Intimidation. We Must Not Yield.
If parents, students and educators together refuse these policies, the policies will become unenforceable.
truthout.org
February 24, 2025 at 8:51 PM
Reposted by Deborah Zuniga Goldberg
I feel like I'm going insane every time I see a media story about DOGE that doesn't also mention the fact that the Government Accountability Office exists and performs the exact function that DOGE pretends to, only in a credibly constitutional, non-partisan, and conflict-of-interest-free manner
February 16, 2025 at 5:26 PM
Reposted by Deborah Zuniga Goldberg
Part of the chaos of this moment comes from a press failing to call illegal what's illegal, to identify when these are powers not granted to the feds. And part from people cooperating with illegal orders.
I want to make it clear that no executive order can change federal law and every executive order trump has signed has expressly disclaimed the intent to. The screenshot is from the DEI EO. That’s before you get to courts actually blocking big parts of it. And yet the overcompliance is legion.
February 25, 2025 at 4:50 PM
Reposted by Deborah Zuniga Goldberg
Fantastic video/transcript of the conversation between the indispensable @anandwrites.bsky.social and @anatosaurus.bsky.social

'So what do we say? We say: “This is a government of the bullies for the billionaires.” He is coming for your freedom. He is coming for your privacy.'
TRANSCRIPT: Anat Shenker-Osorio's *actual* plan to beat fascism
Read a masterclass from the political sage on how to fight back against Trump II, create "social proof," mobilize your community, stop waiting for Democrats, and start getting it DONE
the.ink
February 22, 2025 at 5:52 PM
Reposted by Deborah Zuniga Goldberg
Good for these federal workers, concerned about the sabotage of a functioning, safe park, for us and for nature. www.sfchronicle.com/outdoors/art...
Photos: ‘Distress flag’ towers over Yosemite to protest cuts as crowds view firefall
Saturday’s protest sought to bring attention to the thousands of federal job cuts made by President Donald Trump’s administration this month.
www.sfchronicle.com
February 23, 2025 at 4:09 PM