We’ve had a few people ask… “What does Desi mean?”

Desi (pronounced day-see) is a word we use in South Asian communities to describe our own our culture, our people, our vibes.

Whether you’re from India, Pakistan, or Sri Lanka if it’s Desi, it’s home.

Chakli: Snack Like You Mean It.

Here’s the thing: Chakli isn’t just a snack. It’s a statement. It’s the unapologetic, bold, spicy flex of flavors your taste buds didn’t know they were missing. A traditional classic with that extra kick—coz subtlety’s overrated👊🏽

HOLI PARTY GIVEAWAY, SMUGGLERS STYLE!
Holi’s this Friday gang and we’re bringing the colour and the JOOMA CHUMMA DE DE vibes like it’s 1991—giving you the chance to WIN 6 CANS of our banging Desi snacks!

Head to our Instagram NOW!!!

Midweek Munchies Alert! 🚨🔥
It’s Wednesday—time to spice up your snack game!

🔥 Bold. 🍺 Beer-can packed. 🌶️ Bursting with Spice.

Ditch the boring bites & grab a can of our bold, beer-can-packed snacks. Ready to rescue you from the midweek slump! 🚢🔥

#SpiceUpYourSnacks #MidweekMunchies

There’s something incredibly soothing about watching our labels roll off the press—every can, every detail, coming to life. A quiet moment before the bold flavors take over.

Soon, these beauties will be wrapped around our signature snack cans, ready to shake up your taste buds.

🚨 BIG NEWS! 🚨 NEW CAN, SAME DESI MAGIC!

Smugglers, we heard you! After 5 months of 440ml beer cans, we’re making a switch. 💥

Sales were flying off the shelves faster than Jalebis on a Sunday, but this move helps us reach even more of you!

Future Proofing in 330ml cans ✌🏽#DesiMagic #CurrySmugglers

No Green Peas in Our Bombay Mix! ❌🟢

We listened, and you spoke loud and clear—NO GREEN PEAS in our Bombay Mix! Our focus groups told us they weren’t a fan, so we said, “Alright then, out they go!” 💨

Why did we even ask? Well… we thought, Gives Peas a Chance, no? 😆

👇🏾

SPOTTED IN THE WILD?
Our unapologetic desi snacks are slowly hitting shelves. If your local shop doesn’t have them, tell them to SORT IT OUT – you deserve the best! 💥

Packed in beer cans, bursting with spice, attitude, and nostalgia – this is the snack revolution you’ve been waiting for👊🏽

BIG NEWS, DESI SNACK LOVERS!
We’re beyond thrilled to announce that our bold, unapologetic desi snacks have landed in Selfridges!

For years, South Asian snacks were stuck in a cycle of the same old, same old boring bags staked on supermarket shelves

📍Selfridges Food Hall now! Let’s get smuggling🔥

What was the LAST Bollywood song you listened to? Don’t act all sophisticated like it was some deep Mehdi Hassan ghazal.
We know some of y’all just blasted “Choli Ke Peeche” like it’s still 1993. 😏

What you drinking with your Bombay mix?

Beer cans just got an upgrade!
Snacks in beer cans? Oh yeah, that’s how we roll! 🎉 We’re not just about desi snacks; we’re about next-level desi snacks. 🥳 Curry? Smuggled. Spices? Perfected. Vibes? Immaculate. 💥

Masala Chai + Bombay Mix, Spice, Sip, Repeat

Do you love a good cuppa chai that packs a punch with every sip? 🔥 Pair it with some crunchy, spicy Bombay Mix, and you’ve got a flavour explosion that’ll have your taste buds doing the bhangra! 🕺

PAKORA CANS are BACK IN STOCK! 🌟
✨ Crispy, crunchy, and oh-so-masala-y! ✨

🔥 This is your sign to grab a can (or three) and treat your taste buds to the ultimate snack-time adventure. 😎

DONT forget to use ‘DESIVIBES’ discount code! 10% off 👊🏽

Alright, snack squad — it’s decision time! What’re you bringing to the NYE table? 🥂
🔥 Our iconic Bombay Mix: The OG spicy, crunchy, flavour-packed MVP!
OR
💥 Chakli: Twisty, crispy spirals of golden, snappy joy!

We’re all about starting 2025 with a crunch-tastic bang — but the choice is yours.