'the companies investing in these schemes ignore the opportunity costs of livestock farming. You might as well buy carbon credits from a coal mine.' 3/3

'Worse still, a new market has developed, in which companies such as Microsoft buy carbon credits from ranches practising holistic grazing, on the mistaken grounds that this offsets their emissions.' 2/3

'A Google search is very much less energy intensive than an AI query but, if you use any sort of AI search, that’s the same as a query directly to an LLM.'

Even more confusing: is the energy usage referred to just the domestic consumption? Or does it include the data centre consumption?