And... it was DNS.

I've been similarly dismissive of new tech until proven. So good to see that someone has managed to really harness it here.

Yeah, what a useless blog post. Anyone can make a summary of some arbitrary limits, that Google already knows about, so there's hardly a need to make another blog post about it.

SQL is thinking in sets. Window functions is thinking in subsets.

The thing is, code is not an organisation's asset. Its data is. Without proper constraints and without proper structure that data is suddenly worth much less.

I won't trust my business data to software that can't provide ACID guarantees.

Yes.

NoSQL was born purely our of developers' desire to start coding immediately: no thinking about what exactly it is that is needed but just start coding. Need to store some data? Just bung it in the NoSQL store and let it keep it.

Will this be published as a print / dead trees book too?