The size of your Strategy needs to fit your business. You don't get an architect to design your chicken coop, but you still need to do some planning before you build.

You also don't buy a billboard ad to sell your tomatoes.

The Strategy fits your business and the Tactics fit the Strategy.

In Marketing terms, Strategy is your Marketing Plan and Tactics are things like Brand, Websites, Social Media, eCommerce, etc...

A lot of people go right to Tactics without a Strategy, which means a lot of lost effort and inefficiency when things don't work together seamlessly to achieve a goal.

Tactics before Strategy would have you building on bad foundations, in the wrong order, and making all kinds of mistakes. (There are shows on TV about this.)

Strategy without Tactics means you have a nice set of plans to hang up in your double-wide cause nothing ever got built.

Once this is done you can bring in all the specialized contractors, in the right order, with all the right equipment and all the right materials. (Anyone who has ever built a house will be laughing now, but this is a make-believe example world...)

This is tactics.

Marketing is the STRATEGY you use to get your ideal target market to know you, like you, and trust you enough to become a customer.

Advertising, Promotion, Publicity, Public Relations (including Buyer Satisfaction) and Sales are all TACTICS you use to implement that strategy.

Public Relations: You get the mayor to laugh about the incident

Sales: People buy tickets, attend the circus, and spend money on the attractions

If you planned this entire sequence of events, that's MARKETING

Yeah, I tried it for the first time this morning.

Where it will REALLY be impressive is if/when we can eventually pass it a prompt formatted a certain way and have it build multiple tables with pre-created relations between them.