CC Holland
@ccholland.bsky.social
Content strategy wonk. Reader. Writer. Thinker. Pickleballer. Partner, parent, and friend. Chosen companion to a German Shepherd.
Those elements would include a customer bio, a description of their challenge, an explanation of how our product helped them solve it, and results. However, the customer story (content type) could be presented as a video, an animated slideshow, or an article; these would be content formats. :-)
November 21, 2024 at 4:55 AM
Those elements would include a customer bio, a description of their challenge, an explanation of how our product helped them solve it, and results. However, the customer story (content type) could be presented as a video, an animated slideshow, or an article; these would be content formats. :-)
Hi! Here’s how we see it at my company. An example of a content type could be “customer story” (aka a case study). It would be consider-level content to illustrate a successful deployment of our products, and include certain standard elements…
November 21, 2024 at 4:53 AM
Hi! Here’s how we see it at my company. An example of a content type could be “customer story” (aka a case study). It would be consider-level content to illustrate a successful deployment of our products, and include certain standard elements…
Ooooh, I love this! Sharing with my content strategy team. We’ve been on a mission to get our org to adopt the content type (vs. content format) approach, and this dovetails so well with that. Awesome work! 👍
November 20, 2024 at 2:43 PM
Ooooh, I love this! Sharing with my content strategy team. We’ve been on a mission to get our org to adopt the content type (vs. content format) approach, and this dovetails so well with that. Awesome work! 👍
Agree! But in my company, the SEO team is vociferously in favor of including FAQ sections wherever possible to boost visibility in search. They say doing so adds to content depth and complexity (better signals for search algorithms) and mimics search queries (“What is x”). Constant battle. :-)
November 16, 2024 at 4:53 PM
Agree! But in my company, the SEO team is vociferously in favor of including FAQ sections wherever possible to boost visibility in search. They say doing so adds to content depth and complexity (better signals for search algorithms) and mimics search queries (“What is x”). Constant battle. :-)
Love this list! New to Bluesky so this is an awesome cheat code. (Hi Confab peeps!) ❤️
November 15, 2024 at 6:19 PM
Love this list! New to Bluesky so this is an awesome cheat code. (Hi Confab peeps!) ❤️