Catherine Lux
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catherinelux.bsky.social
Catherine Lux
@catherinelux.bsky.social
Head of SEO. Aspiring novelist. ex-Amazon, ex-Google. Obsessed with my mini wirehaired dachshund. Old school travel blogger: https://luxlifelondon.com/ Freelance journalist with bylines in Grazia, Refinery29, Red Mag, HuffPost etc.
I'm going back to Disney World next May and I am literally so excited I cannot cope 😭😍🙈 fully leaning into my Millenial Disney adult era 😂
November 9, 2025 at 10:18 AM
I know there's a lot of SEO chatter about publishers losing traffic to AI...but my traffic has actually grown. I've gone from around 200 clicks per day to 800 clicks per day in the past 12 months, and my Grow by Mediavine payments have gone from $143 per month to over $400.
April 9, 2025 at 6:41 AM
I've been back from Australia for less than a week and I already miss it so much 😭 I need WARMTH.
March 15, 2025 at 1:04 PM
I landed in Sydney yesterday and literally went straight from the airport to my hairdresser to get my colour done 😆 Mr O is hands down the best colourist I've ever been to. He's like a magician.
February 26, 2025 at 1:29 AM
The reality of having PoTS. Lovely relaxing bath, and then as soon as I stood up to get out my heart rate skyrocketed instantly from 111bpm to 167bpm 🙃🤦🏼‍♀️ That's a HR increase of 56bpm 😩
February 17, 2025 at 8:44 PM
I did it 😭😭😭 it's taken me almost six years, but I've finally hit 90,000 words of my first draft!! (Just a couple of loose ends to tie up before it's finished and I can start the first round of edits next month)
December 31, 2024 at 10:32 PM
Also just wanted to share a photo of us together 🫶 when he treated me to a night seeing The Nutcracker in Australia 8 years ago, because I was missing London and an English Christmas.
December 18, 2024 at 12:48 PM
What's the most breathtaking place you've ever visited? Because for me it was Montana. Like I actually thought I was in Heaven for a minute.
December 15, 2024 at 4:11 PM
A video that sums up how 2024 has gone so far:

(Sound up)
December 14, 2024 at 9:26 AM
Why yes, I did take my dog to visit Santa today.
December 13, 2024 at 1:20 PM
My dog has a wonky lower lip from where he was bitten by a golden retriever last year and he tore his lip...but ngl, it's legit the cutest thing 😭
November 30, 2024 at 2:35 PM
I lost a huge amount of traffic and rankings when I migrated at the eend of 2020, but I've slowly managed to build it back up and I'm so proud of what I've achieved 🙏🏼 My traffic and rankings is still nowhere near what it was in 2016 before I first migrated to https, but I'm getting there!
November 30, 2024 at 2:08 PM
The jacket in question 😬
November 29, 2024 at 10:16 AM
My cousin posted this comment on my latest LinkedIn post and I'm pretty sure people are gonna see it and my response and be like 'that's awkward', without knowing the relationship we have 🤣🙈
November 28, 2024 at 12:53 PM
Will we ever see another Christina Rossetti again? 😩😭 #poetry #poetrylovers
November 28, 2024 at 11:48 AM
Also a fun fact, but about ten years ago I saw a guy propose to his girlfriend by this tree, and it was so cute I always wanted to be proposed to like that. Then three years ago my ex broke up with me by this tree a few weeks before Christmas and now it's ruined for me 😂😭😩
November 28, 2024 at 11:33 AM
Sorry but London at Christmas is pure magic.

luxlifelondon.com/london-chris...
November 28, 2024 at 11:13 AM
It's so satisfying seeing graphs like this 🥹 Two years on and this is what my content marketing strategy over the past two years has achieved. It's also driven a crazy uplift in revenue, but I can't share that info publicly ofc.
November 19, 2024 at 8:01 PM
Will never stop being obsessed with the way my dog wakes up from a nap looking like this 💀
November 18, 2024 at 9:18 AM
The cutest sofa snuggle buddy.
November 17, 2024 at 8:31 PM
Breakfast I fear will never be the same after this experience at Bovey Castle last week.
November 17, 2024 at 8:13 AM
I've had the most wholesome evening tonight at the Chelsea Christmas lights switch-on! Mulled wine, Christmas music, musicians, friends, and a good ole pub. Lovely.
November 16, 2024 at 9:19 PM
Completely obsessed with Michael Barrymore and his dog Luna on TikTok. Peak wholesome content!

www.tiktok.com/@themichaelb...
November 16, 2024 at 12:50 PM
It's a good job he's cute. But I'm not thrilled about having to deal with a dead rat, AND brush this little man's teeth and bathe him before 9am on a Saturday morning.
November 16, 2024 at 8:16 AM
One of my favourite Wordsworth poems of all time.
November 15, 2024 at 5:03 PM