Caster Communications
@castercomm.com
An award-winning tech PR and social media agency with an impressively talented team driving conversations on IoT, metaverse, smart home, cyber, AI, climate tech, and more.
CONTENT ECOSYSTEMS, NOT ONE-OFFS
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
August 26, 2025 at 6:47 PM
CONTENT ECOSYSTEMS, NOT ONE-OFFS
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
AI VISIBILITY
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
August 26, 2025 at 6:46 PM
AI VISIBILITY
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
AUTHORITY OVER CLICKBAIT
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
August 26, 2025 at 6:46 PM
AUTHORITY OVER CLICKBAIT
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
Awards + Media: CES Innovation Award deadlines are looming, and press rooms are busier than ever. Strategic PR makes sure your news isn’t missed.
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
The Trade Show Support You Need – For CES and Beyond - Caster Communications
Overview of the PR strategy and tactics Caster executes for clients exhibiting at trade shows like CES, InfoComm, and CEDIA Expo.
castercomm.com
August 22, 2025 at 3:36 PM
Awards + Media: CES Innovation Award deadlines are looming, and press rooms are busier than ever. Strategic PR makes sure your news isn’t missed.
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
Speaking slots: Calls for #CES presentations are already open.
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
August 22, 2025 at 3:35 PM
Speaking slots: Calls for #CES presentations are already open.
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
Brand awareness now drives search, not the other way around.
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
AI Agents Are Making the Choices. Will They Choose You? - Caster Communications
AI agents are now making decisions for users. Learn how to build trust with LLMs and stay visible, credible, and competitive in the AI-driven web.
castercomm.com
August 8, 2025 at 2:20 PM
Brand awareness now drives search, not the other way around.
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
Authority beats optimization.
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI Search vs. Google: Why PR is the New SEO Strategy - Caster Communications
How AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility.
castercomm.com
August 8, 2025 at 2:19 PM
Authority beats optimization.
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI search isn’t built to list every option, it’s built to choose FOR the user.
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
AI Search vs. Google: Why PR is the New SEO Strategy - Caster Communications
How AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility.
castercomm.com
August 8, 2025 at 2:17 PM
AI search isn’t built to list every option, it’s built to choose FOR the user.
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4