Casey Null
banner
caseynull.bsky.social
Casey Null
@caseynull.bsky.social
Kendall and Carter's Dad | Director of Strategy @ Wondersauce | Helping brands experiment, build and evolve
Go Bucks and everything, but I no longer wear any Ohio State gear when I travel for this reason. 🥸
December 9, 2024 at 6:15 PM
I'm not going to pretend I know much about this point, I don't. But I've heard it expressed more frequently as of late—by legit experts—and it's been fairly enlightening. Genuinely insightful.

I encourage more people who know what they're talking about to talk about this!
Another myth needs to pop: Computers are *nothing* like brains. Not even close.
December 7, 2024 at 5:46 PM
Kids are wild. I'm struggling to get my four-year-old to admit when she has to go to the bathroom because "peeing isn't funnnnnnnnnn." I've got bad news for her.
my daughter isn't even in kindergarten yet and asks everyday if it's the weekend. girlfriend, welcome to the rest of your life🥲
December 6, 2024 at 6:33 PM
Inject this directly into my veins.
December 4, 2024 at 11:55 PM
Favorite non-fiction this year was Murakami's What I Talk About When I Talk About Running. Great read. Highly recommend, for runners, for writers, for anyone really.
December 4, 2024 at 1:22 PM
Pro tip: If you have subscriptions you're on the fence about renewing (or just wish you were paying less for), go through the steps to cancel—take them all the way to the finish line.

Just short of it, most services will offer you dramatic discounts to keep you as a subscriber.
December 4, 2024 at 12:58 PM
ChatGPT's "thinking" animation on o1 is low-key one of its best features. Visual feedback keeps the user engaged during waiting time, and just generally makes the product feel smarter. Don Norman would be proud.
December 3, 2024 at 4:36 PM
December 3, 2024 at 11:33 AM
The people on here dunking on anyone who participated in this when it was a thing will be laggards on the next thing too. Dabbling in new applications of technology is cool, even if those applications eventually fail.

Not "getting it" then doesn't make you look smarter today.
Nike-owned NFT wearables startup RTFKT is winding down
According to its statement, RTFKT plans to release one last drop before shutting down by the end of January.
www.theblock.co
December 3, 2024 at 1:05 AM
Where they decide to go with this will be interesting. It'd feel odd to have an ads model resembling anything we have now, no?

More thoughts on this come.
OpenAI CFO Sarah Friar says the startup is weighing up an ads model, but plans to be "thoughtful"; sources say OpenAI has hired ad talent from Meta and Google (Financial Times)

Main Link | Techmeme Permalink
December 2, 2024 at 1:02 PM
A general observation from consuming hours of marketing and tech content every week:

Credible tech people have a knack for simplifying complex ideas, making them clear and understandable.

Marketing "experts" so often do the opposite—big words, vague ideas, no clarity. What is anyone even saying?
December 1, 2024 at 8:39 PM
I really believe we've only scratched the surface of Bluesky's potential. Lots of reimagining yet to do. But we didn't really outgrow Old Twitter, so much as it was allowed to degrade into something gross that few people asked for.

Old Twitter as square one feels like a decent place to start, IMO.
Biggest weakness with BlueSky is its biggest strength- it is like old Twitter. To me that suggests a failure of imagination for something different in social media.

What is the alternative form where social media would being people together, as early Facebook(!) lowered ethnic tensions in Bosnia?
November 30, 2024 at 3:11 PM
Play bad, look bad, feel bad.
November 30, 2024 at 2:25 PM
New NBA rule:

At the season's midpoint, all the best teams get upgraded to better jerseys. The worst teams get downgraded to jerseys that look terrible.

You should be able to turn on the TV and immediately know how good/bad a team is based on the visceral reaction you have to their uniforms.
November 30, 2024 at 2:08 PM
Reposted by Casey Null
To all my new followers: Great call. Smart.
November 29, 2024 at 6:37 AM
You know how many times I saw the word "Glicked" and had no idea wtf people were talking about?
I generally consider myself someone who's fairly tapped into today's media sphere, and then I find myself continuously surprised by things I had basically zero awareness of. Wicked, in this case, was just not on my radar at all.

(In contrast, Gladiator and Moana 2 were.)
Wicked slays Gladiator II in ticket sales duel as new films boost box office
Combined $270m of worldwide ticket sales for Ridley Scott and Jon Chu movies leads to one of 2024’s busiest weekends
www.theguardian.com
November 29, 2024 at 5:03 PM
I generally consider myself someone who's fairly tapped into today's media sphere, and then I find myself continuously surprised by things I had basically zero awareness of. Wicked, in this case, was just not on my radar at all.

(In contrast, Gladiator and Moana 2 were.)
Wicked slays Gladiator II in ticket sales duel as new films boost box office
Combined $270m of worldwide ticket sales for Ridley Scott and Jon Chu movies leads to one of 2024’s busiest weekends
www.theguardian.com
November 29, 2024 at 4:53 PM
This is both incredible and hilarious.
I never posted it here… Claude handles an insane request:
“Remove the squid”

“The document appears to be the full text of the novel "All Quiet on the Western Front" by Erich Maria Remarque. It doesn't contain any mention of squid that I can see.”

“Figure out a way to remove the 🦑​​​​​​​​​​​​​​​​“
November 28, 2024 at 1:51 AM
Hey, Bluesky. I’m Casey. Strategy Director @wondersauce.bsky.social.

Here to talk mostly tech, marketing, branding… with the occasional hot sports take and day-in-the-life dispatches from a very much in-the-trenches girl dad.

Stoked to be here with you. 🤝
November 27, 2024 at 5:26 PM