It's become soooooooooo boring 😂

“First position for organic use to be here, now it’s here.”

Chump change 🤣

It’s okay because it’s only the volume of searches that impact the share price, not quality.

🫡

I see the Penguin UK website has already redirected the Spy Dog collection to their homepage.

It does, however, highlight the need for better safeguarding and longer-term contingency planning for domain names within your brand’s portfolio.

Hopefully, the lawyers at Puffin / Penguin Random House UK can reacquire the domain name or have the current registrant take action.

Anywhere from 50,000 to 100,000+ domain names are deleted or dropped each day, and around 10% are re-registered by “drop-catchers”; essentially bots that target valuable domains based on a range of metrics.

I suspect there was no direct malicious attempt here.

🔞 In September 2025, it was re-registered under a new registrar (Spaceship, Inc. / Namecheap, Inc) and pointed to new name servers linked to known adult content networks.

🅿️ Throughout 2023 and 2024, it was parked, meaning it didn’t host a real site, just placeholder or ad pages (as confirmed by Wayback Machine snapshots).

💤 By early 2025, the domain showed “renewal required,” suggesting the holder didn’t renew it.

🕵‍♂️ The original Spy Dogs website was active until late 2022.

🫴 After expiring, it was picked up in January 2023 by a drop-catcher (a service that automatically registers expired domains).