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bryantresearch.bsky.social
Bryant Research
@bryantresearch.bsky.social
Advancing social science for a better world 🌍
Find out more: bryantresearch.co.uk

It's been a while since we posted here. Here's what you missed on BR (🧵1/5)
October 23, 2025 at 10:57 AM
Such a pleasure carrying out this study with @annayahprosser.bsky.social!! It's high time we ditch the meat = masculine narrative, but untangling this connection isn't easily done. Our study uncovered 6 strategies to get #meatreduction to resonate with men - who's joining us to make it happen?
Meat is macho: masculinity concepts are obstructing green initiatives to cut meat consumption - Dr Annayah Prosser explains all in this video tinyurl.com/3pzwf8z8. And read about her research here tinyurl.com/admfj8eb @annayahprosser.bsky.social #sustainability #masculinity @uniofbath.bsky.social
September 4, 2025 at 9:24 AM
Our latest study found a sig connection between #masculine norms and #meat.

Then, we ran focus groups to explore the issue in men's own words.

So, which masc norms are driving the connection, what do men think about it, and how can interventions actually appeal to men? ➡️ tinyurl.com/mukzks92
July 31, 2025 at 1:06 PM
🚀 Bryant Research is rolling into #PHAIR2025 with the whole crew in tow!

We’re heading to Edinburgh eager for a packed programme of sessions, and honoured to share the stage with an inspiring line-up of people and organisations!

Full schedule + where you can catch us:
phair2025.co.uk/programme/
June 30, 2025 at 12:19 PM
🚀 Webinar alert: Can AI replace Bryant Research?

Join @richie-phd.bsky.social as he pulls back the curtain on the AI tools that are shaking up the research world. We’ll show you what works, what doesn’t, and the surprising truths behind the hype!

Curious? Register 🔗 tinyurl.com/2mhwuavu
June 23, 2025 at 1:24 PM
Reposted by Bryant Research
In my latest conversation with #AskYourself:

- He gives his take on @bryantresearch.bsky.social's new Positions!
- We agree on most positions, but find space to disagree on one or two...!
- I reflect on my @swdtp.bsky.social placement at @vivacharity.bsky.social!
June 4, 2025 at 10:39 AM
🚨 Our pets consume a staggering ~20% of the world's meat and fish. This massive demand has significant ethical and environmental implications, making sustainable pet food not just a niche but a necessity. tinyurl.com/bdfu95pb
May 22, 2025 at 1:43 PM
🚨 Are we really focusing on the right water villains?

Forget headlines about AI's thirst. While the water footprint of data centres is rising and absolutely demands our attention, it pales in comparison to the true Leviathan of water consumption: animal agriculture

tinyurl.com/2v4r4jm5
A Drop in the Bucket: Comparing the Water Footprint of AI and The Cattle Industry - Bryant Research
How much water does AI actually use? And how does it stack up against water-hungry beef and dairy?
bryantresearch.co.uk
May 20, 2025 at 9:49 AM
🟥 The UK faces a critical choice: will we allow our commitment to animal welfare to be undermined by imports?

bryantresearch.co.uk/insight-item...
Everyone Agrees: It’s Time to End Low-Welfare Imports - Bryant Research
Cross-sector consensus underscores a fundamental ethical stance
bryantresearch.co.uk
May 8, 2025 at 9:30 AM
Can a single video sway our forks? New research says yes 🌱
We've wrapped up two fascinating studies exploring whether short educational videos about the environmental and ethical consequences of animal agriculture can nudge actual food choices amongst university students. Here's what we found:
April 24, 2025 at 11:28 AM
The #Dutch government's ambition for a 50:50 plant-animal protein balance by 2030 is gaining momentum as plant-based options become increasingly cost-competitive vegconomist.com/studies-and-...
So how does this compare to #UK #plantbased trends?
Report: Dutch Supermarkets Are Expanding Their Plant-Based Ranges, But Adoption Remains Slow - vegconomist - the vegan business magazine
Data from the Protein Monitor 2024, an annual study conducted by Wageningen Social & Economic Research on behalf of the Dutch Ministry of Agriculture,
vegconomist.com
April 16, 2025 at 12:08 PM
📣 #VARC attendees - Bryant Research's @richie-phd.bsky.social is bringing you TWO key sessions you won't want to miss:
✅ AI Open Office Hours: Get free AI advice from a big tech expert turned animal advocate.
March 29, 2025, 2:00 – 5:00 PM
March 24, 2025 at 2:21 PM
🚨 British farming reality check: one new #factory #farm every week!

Despite UK's reputation for animal welfare, our latest insight findings show a troubling reality: nearly 94% of UK-reared chickens and other farmed animals only meet the legal minimum standards tinyurl.com/4epa6vb4
British Meat Production: Perceptions vs Reality - Bryant Research
The UK set up almost one factory farm per week between 2017 and 2022
tinyurl.com
March 12, 2025 at 10:22 AM
🟥 Here's a fascinating data screen grab from our new insight on the implementation of plant-based nudges in a real world restaurant setting. We highlight some key learnings that impacted choice architecture nudges.
February 24, 2025 at 9:49 AM
This is a big one - ‼️ 75-96% of the UK public opposes common farming practices — yet these practices remain the norm.
February 11, 2025 at 11:14 AM
The fortification of foods with micronutrients is an easy public health win that would especially benefit vegans and vegetarians... This means more processing, not less. And that’s not a bad thing."
Recommendations for policy, corporations, and individuals here: bryantresearch.co.uk/insight-item...
February 10, 2025 at 12:26 PM
Our new insight shares game-changing findings on the impact of plant-based menu nudges in a real-world restaurant setting
Inforgraphic: bryantresearch.co.uk/insight-item...

@chrisbryantphd.bsky.social
@rashmitarora.bsky.social
@andiethompkins.bsky.social
@mercyforanimals.org
February 7, 2025 at 10:47 AM
In our latest insight piece we challenge the conventional aversion to food processing, presenting evidence that strategic fortification in plant-based foods can address widespread micronutrient deficiencies. Full read here: bryantresearch.co.uk/insight-item...
More Processing, Not Less, May Be Exactly What Plant-Based Foods Need - Bryant Research
Fortification of foods with micronutrients is an easy public health win that would especially benefit vegans & vegetarians
bryantresearch.co.uk
January 27, 2025 at 11:30 AM
🗓️ Join @richie-phd.bsky.social at the Vegan and Animal Rights Conference, breaking down economic arguments to influence policy and dismantle factory farming.

29-30th March 2025, Manchester
Register 🔗 www.varconference.com
January 9, 2025 at 2:37 PM
The Food Foundation analysed 68 plant-based meat alternatives on UK supermarket shelves.
✅ Even the most processed plant-based options have a lower environmental impact than meat
✅ Most plant-based products offer a healthier option
❌ On average plant-based meats are 78% more expensive
January 8, 2025 at 9:47 AM
Thoughts for a Friday: How do we drive the shift towards plant-based choices? We identify this as an interplay of push AND pull factors, as well as thoughtful choice architecture (balance motivation with accessibility)
December 13, 2024 at 12:00 PM
❗ It's an absolutely shocking statistic - 70% of antibiotics worldwide are given to farm animals, not humans ❗

A new article from @ourworldindata.org shows how #factoryfarming is fuelling a global crisis of #antibiotic #resistance.
December 12, 2024 at 12:30 PM
Reposted by Bryant Research
A powerful Daily Express headline based on @richie-phd.bsky.social's research for @bryantresearch.bsky.social on behalf of the Conservative Animal Welfare Foundation 💪
November 26, 2024 at 6:03 AM
📊 Bite-sized data: The Case for Plant-Based University Catering
Here's a fascinating bit of data from our insight exploring benefits of transitioning university catering to plant-based options. The data compares five scenarios, from "business as usual" to fully plant-based systems.
November 22, 2024 at 2:19 PM
Reposted by Bryant Research
A shout out to my friends at Vegans Support The Farmers, who have joined British farmers' protests today in London!

The protests oppose changes to inheritance tax which would effectively add a cost for family-owned farms, but not corporate-owned factory farms!

www.veganssupportthefarmers.co.uk
VSF | Fix our Broken Food System
Vegans Support the Farmers is a campaign backing farmer-led demands to transform our broken food system. Our goal is to create allyship between vegans and farmers, shift the reductive media framing ...
www.veganssupportthefarmers.co.uk
November 19, 2024 at 12:43 PM