Brian Reed
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brihreed.bsky.social
Brian Reed
@brihreed.bsky.social
Host of Question Everything from KCRW and Placement Theory: lnk.to/khCBOC

Co-founder of Placement Theory

Host of S-Town; Co-Host of The Trojan Horse Affair (Serial/New York Times); formerly senior producer at This American Life

Signal: brihreed.45
How Meta Is Making Billions From Scam Advertising
open.spotify.com
November 26, 2025 at 4:52 PM
We've been covering all this at Question Everything. Listen here on Apple 🍎: podcasts.apple.com/us/podcast/h...
How Meta Is Making Billions From Scam Advertising
Podcast Episode · Question Everything · 11/20/2025 · 36m
podcasts.apple.com
November 26, 2025 at 4:52 PM
Section 230 -- along with the lack of serious social media regulation in the US -- has allowed companies like Meta to make decisions that prioritize their profits over enforcement against fake, harmful, fraudulent content.
November 26, 2025 at 4:52 PM
It's a mess. And one big reason this has been allowed to happen is Section 230: the 1996 law that makes it so it's really hard to successfully sue Meta and other internet companies for the stuff other people post on their platforms. Even if Meta knows they're scams.
November 26, 2025 at 4:52 PM
The impact of this is not just that users are being bilked out of tons of money (while Meta rakes it in). The growth of the scam economy has led to organized crime in places like Asia setting up human trafficking operations to get thousands of people to run these scams.
November 26, 2025 at 4:52 PM
Also: Meta's internal docs show that it ignores 96% of valid complaints from users about fraudsters messaging them. That means the company is ignoring nearly ALL complaints.
November 26, 2025 at 4:52 PM
Another outrageous number from the @reuters.com story: Meta only bans advertisers if its automated systems predict that they are 95% likely to be committing fraud. How easy it would be for them to change that trigger to, say, banning accounts that are 50% likely? Or 25%? God forbid.
November 26, 2025 at 4:52 PM
To that point: We recently did a test at Question Everything, where we tried to buy a ridiculous Facebook ad from a bare bones account marketing a sweepstakes for a free suborbital space flight. Meta took our money and posted the ad. questioneverything.substack.com/p/i-just-put...
I Just Put a Fake Ad On Facebook. I Can’t Believe How Easy It Was.
Meta Makes Billions This Way
questioneverything.substack.com
November 26, 2025 at 4:52 PM
Meta estimates that it shows its users an estimated 15 billion scam ads every day. (These are ads that show clear signs of being fraudulent.)
November 26, 2025 at 4:52 PM
Meta projected at the end of 2024 that it would earn about 10% of its overall annual revenue that year from running advertising for scams and banned goods. That's $16 billion dollars total. In other words, scams are a major part of their business.
November 26, 2025 at 4:52 PM
ou can read more about the astronomical (ha!) amounts of fraud on Meta's platforms, and why US laws shield the company from liability for this, in Question Everything's newsletter: open.substack.com/pub/question...
I Just Put a Fake Ad On Facebook. I Can’t Believe How Easy It Was.
Meta Makes Billions This Way
open.substack.com
November 25, 2025 at 1:54 PM
Hear more about the latest leak to @reuters.com from inside Meta showing this dark part of their business model, which they estimated accounted for 10% of their revenue last year.
t.co/cMMctXFYk9
https://podcasts.apple.com/us/podcast/question-everything/id1765799296?i=1000737566799
t.co
November 21, 2025 at 10:55 PM
These scam centers -- human trafficking hubs -- have sprung up across Asia. Hundreds of thousands of people are trapped in this system, which is fed by the massive amount of fraud on Facebook and other platforms, which Meta knows about -- and is raking in billions from.
November 21, 2025 at 10:55 PM
She was sentenced to life in prison. It seems like she was working with Chinese organized crime. Was her name really Alice Guo? We don't know. www.nytimes.com/2025/11/20/w...
Ex-Mayor Is Sentenced to Life for Human Trafficking Tied to Scam Centers
www.nytimes.com
November 21, 2025 at 10:55 PM
A Mystery in Marion 🎧: podcasts.apple.com/us/podcast/q...
A Mystery in Marion (Part One)
Podcast Episode · Question Everything · 06/05/2025 · 28m
podcasts.apple.com
November 19, 2025 at 7:13 PM
'We Don't Hate Journalists Enough': The Story of an F-ed Up Deepfake
open.spotify.com
November 13, 2025 at 7:47 PM
Check out the timely and outrageous story.

Listen on Apple 🍎: podcasts.apple.com/us/podcast/q...
'We Don't Hate Journalists Enough': The Story of an F-ed Up Deepfake
Podcast Episode · Question Everything · 11/13/2025 · 46m
podcasts.apple.com
November 13, 2025 at 7:47 PM