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@brightlocal.com
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Local SEO 💚

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brightlocal.com
If you’ve set up a Google Business Profile, you know the basics. But are you confident handling the complex stuff? 🤔

We've teamed up with Stefan Somborac for a new Academy course to help you resolve challenges and keep your profiles compliant. 🎓

Enroll for free: www.brightlocal.com/blog/new-aca...
December 9, 2025 at 9:33 AM
brightlocal.com
🚨 Google has removed the “100 results per page” option, impacting many rank trackers.

We’ve already updated our Local Rank tracker with a temporary fix, so your data stays accurate and reliable.

Read the full article:
www.brightlocal.com/blog/google-...
September 16, 2025 at 2:07 PM
brightlocal.com
Thank you for being a part of something incredibly special. 💚

Local SEO for Good 2025 was a huge success, and it wouldn’t have been possible without you.

Together, we've raised $53,450.

Watch the replay by registering at: www.brightlocal.com/local-seo-fo...
A black background with white text that says "thank you". It features brightly coloured stickers that include a thumbs up, a pair of hands clapping, the words '2025' and 'yay'
September 10, 2025 at 4:41 PM
brightlocal.com
Tired of using the same generic audit for every client?

It's time to build something that truly wows them.

In our new course, the brilliant @greggifford.bsky.social will guide you in creating powerful, custom local SEO audits.

🎓 Enrol in the course today. www.brightlocal.com/blog/new-aca...
September 9, 2025 at 2:01 PM
brightlocal.com
In just one week, Local SEO for Good kicks off, and yes, it really does live up to the hype. 🚀

It’s packed with expert insights, driven by purpose, and best of all, completely free. 💚

🎫 Get your FREE ticket today to avoid missing out. www.brightlocal.com/local-seo-fo...
August 28, 2025 at 8:33 AM
brightlocal.com
It's not just about SEO. 💚

Instead of selling tickets to our two-day virtual event, Local SEO for Good, we’re donating to incredible charities on your behalf—each one picked by our speakers.

Help us create a better future. Get your ticket today.
www.brightlocal.com/local-seo-fo...
August 5, 2025 at 2:51 PM
brightlocal.com
Here's what to expect at Local SEO for Good:

📺 A high-energy livestream packed with ideas you’ll want to steal

💬 A lively chat where insights, emojis, & hot takes fly

🎤 Q&As

💚 and more!

Bonus: You don’t need to wear shoes. Or leave your house!

www.brightlocal.com/local-seo-fo...
A black banner with bright coloured star and floral shaped stickers. It says Local SEO for Good. September 3 - September 4 8am PT - 11am ET - 4pm BST It says "WHAT TO EXPECT" as the main header.
July 30, 2025 at 4:19 PM
brightlocal.com
Looking to set up your own local SEO agency and need to know where to start? 🚀

The Agency Growth Handbook details how, with guides written by agency folks—aka, those who have been there, done that, got the t-shirt, and are ready to share their advice. ✨
www.brightlocal.com/agency-growt...
Agency growth handbook is titled, with a blue and purple background. There are hands holding green and purple blocks as if they are playing the game jenga. Pulling out each piece to showcase the offering in the handbook.
June 4, 2025 at 4:15 PM
brightlocal.com
Your Google Business Profile is one of the fastest ways to put your business on the map (literally!)

For anyone new to local SEO, we've created a free online course on managing and optimising your GBP. ⬇️
academy.brightlocal.com/course/googl...
May 28, 2025 at 1:07 PM
brightlocal.com
NEW from Google.
📢 [Launched Today] We're thrilled to announce a new feature to streamline your video verification: Video Previews! Now, you can review your recordings before submitting, ensuring clarity and accuracy – saving you valuable time and reducing the need for resubmissions.
April 22, 2025 at 3:36 PM
brightlocal.com
TikTok has released its Creator Insights to all accounts, which means you can see:

➡️Some suggested topics
➡️ Search popularity
➡️ Demographic details

This list in 'Lifestyle' shows just how powerful TikTok can be for local businesses (and gives you plenty of inspo!)
A screen on TikTok that lists the 'Suggest Lifestyle' topics including 'Things to do in dublin' and 'where to stay in London'.
April 9, 2025 at 10:40 AM
brightlocal.com
Also, I was browsing nearby businesses and saw the option to "Post" or "Edit" a business I am not the owner of.

Each button brings up a menu for the searcher to either post a review and add a photo or suggest an edit.

I'm not sure if this is new!
This shows a Google Business Profile with the menu button '+Post'. At the bottom of the screen shows a white pop up that says "Rate and review" and "Add photos and videos". This shows a menu pop up on a Google Business Profile saying: Suggest an edit House of Nails Brighton Nail Salon 34a Bath Street, Brighton and Hove Open . Closes 20:00 Phone number Add website Place is closed or not here.
April 2, 2025 at 3:51 PM
brightlocal.com
PLUS

Reviews show up under keywords when scrolling through photos.
March 11, 2025 at 12:12 PM
brightlocal.com
Are these new features on GBP?

User-generated content shows up in a 'Related to your search' field.
A Google Business Profile that shows a title saying 'Related to your search' underneath this is a sentence from a user profile saying 'Cool place, non-potable water though' that looks like it has been taken from a review.
March 11, 2025 at 12:12 PM
brightlocal.com
Spotted: A slightly richer SERP for hotel/resort searches.
A search result for a hotel, resort and spa. Each blue link is accompanied by a thumbnail image and a review star rating. A search result for a hotel, resort and spa. Each blue link is accompanied by a thumbnail image and a review star rating.
March 7, 2025 at 2:56 PM
brightlocal.com
Sometimes, marketing is about finding inspiration from various businesses and making it your own. 👀

With that in mind, here are some great examples of location pages that could totally inspire you.

Do you have any bookmarked location pages you refer back to? Let us know 👇
This says Showcase location reviews like Home Depot This shows a screen shot with 5 orange stars showing a 5-star review, alongside the date Feb 27, 2024. The text says "Best Staff. I love shopping at the Home Depot in Durham, all the employees are friendly and help full." This says Display in-store service operating times like Walmart This image shows a list of services operating at Walmart. Pharmacy, alongside the opening hours until 19:00 Vision Center, alongside the opening hours until 19:00 Wireless Services, alongside the opening hours until 20:00 Garden Center Photo Center, alongside the opening hours until 20:00 This says "Great location copy like One Hour Heating and Air" This says Highlight in-store shops and services like REI Below is a photo of a large brown building and an illustration of the map with the red map pin showing where the building is located. There is a list of in-store shops and services including Bike shop, repair services, ski shop, trade in, used gear, buy online, pick up in store
February 26, 2025 at 5:06 PM
brightlocal.com
Let's play a game!🎲

Can you guess which of the following review responses is AI-generated?
Denise, we appreciate the confidence you have in Dr. Evans and the entire team at Animal Hospital. We value senior dogs as much as young pups and do everything in our power to keep them all healthy. Thanks so much for your kind remarks and terrific five-star review. It means much to us. Thank you so much, Denise, for your kind words and for trusting us with the care of your senior pup. Dr. Evans and our entire team truly enjoy being here for you both, and we’re so happy to hear that you feel comfortable with the care we provide. Supporting pets and their families is what we’re all about, and it means the world to us to know we’ve earned your trust. We look forward to many more happy visits with you and your furry companion! Warm regards, Animal Hospital 
February 4, 2025 at 6:47 PM
brightlocal.com
Plus, a shift in perceptions of review recency suggests consumers are feeling more forgiving.

⭐ 20% of consumers feel that reviews as recent as two weeks old are impactful to their decisions, which is down 7% on 2024.
Chart showing the results for 'how recently does an online review need to have been left for it to impact a consumer's decision to use a business?' In 2025: 20% would choose based on reviews left in the past 2 weeks 27% would choose based on reviews left in the past month 21% would choose based on reviews left in the past 3 months 13% would choose based on reviews left in the past 6 months 11% would choose based on reviews left in the past year 8% say recency of reviews does not impact their decision
January 30, 2025 at 4:14 PM
brightlocal.com
Are consumers feeling more lenient towards local businesses in 2025? 🙇‍♀️

Our research shows there are lowered expectations around the total review counts a business ‘should’ have before they choose to buy from them.

⭐49% of consumers would make a decision based on 0-49 reviews.
Chart showing trends over 3 years on 'How many reviews would a business need to have for a consumer to trust their average star rating?' In 2025: 16% would trust 0-19 reviews 33% would trust 20-49 reviews 22% would trust 50-99 reviews 14% would trust 100+ reviews 15% say review count has no impact
January 30, 2025 at 4:14 PM
brightlocal.com
Google is asking for survey responses about AI Overviews preferences.

A colleague was shown the two options for her search. One showing AI Overview results above the fold, the other showing a long-form AIO.
This shows an AI Overview with 7 step instructions to using a moka pot. Underneath there are additional Tips in bullet points. There are no organic results in this screenshot. This shows a SERP with an 'AI Overview' on it. The AIO stops after a few lines with a button to 'Show more'. Underneath are two organic results. This image shows a title 'Google Opinion Rewards' followed by a survey question asking 'Which page of results would be more helpful to your search for moka pot instructions?' There are two image thumbnails, each one showing SERPs. There are then answers below asking people to choose between 'This side is more helpful' 'About the same' and 'This side is more helpful'.
January 27, 2025 at 3:38 PM
brightlocal.com
@claudiatomina.bsky.social @seosteve.bsky.social and everyone else (not on Bluesky!)
One of the biggest shifts I anticipate in local SEO for 2025 is Google Maps’ evolving UI and its deeper integration of AI-powered photo and videos. Consumers will begin to explore different ways of finding places. The local business community should be investing resources into understanding where consumers are searching, and the factors that might play into decision-making.
January 23, 2025 at 2:15 PM
brightlocal.com
@elizabethrule.bsky.social @andyjsimpson.uk @stefansomborac.bsky.social
Looking ahead to 2025, I see big wins for businesses that double down on building their brand both online and offline. Why? Because Google loves brands that people love. We're going to see an increase in AI Overviews. There's been mentions of an "AI Mode" which users will be able to switch to. I think we're also going to see featured snippets replaced more with AI Overviews. We’re miles away from total transparency on GBP, but every little bit helps business owners create and maintain a verified Business Profile. I expect to see more of it in 2025.
January 23, 2025 at 2:15 PM
brightlocal.com
@lizlinder.bsky.social @davidmihm.bsky.social @melissapopp.com
It'll be necessary in 2025 to understand where your audience is searching and be visible in these places. You'll want to diversify and tailor your content for these different formats. Regulatory risk will lead Google to make substantial SERP changes. In 2025, the cost-benefit analysis of noncompliance will start to tip in the direction of significant SERP layout changes. In 2025, local SEOs must shift from simply ticking off optimization boxes to crafting engaging, hyper-relevant content that speaks directly to their audience's needs.
January 23, 2025 at 2:15 PM
brightlocal.com
@clairecarlile.bsky.social @greggifford.bsky.social @celestelili.bsky.social @myriamjessier.bsky.social
Perhaps 2025 will be the year businesses adopt a customer- centric approach. Understanding how your target market seeks to solve their problems requires stepping into their shoes—exploring the touchpoints along their journey. I think 2025 will be the year of getting back to basics. Google is rewarding information gain, so authentic site experiences with content written by real humans are going to start winning in search results. I hope that for 2025, local SEO will be all about smarter diversification. Local businesses are starting to realize you can’t put all your eggs in one basket. It should be about matching user intent and delivering real value to your community. Businesses need to ensure their digital presence can be easily interpreted across different search modalities.
January 23, 2025 at 2:15 PM
brightlocal.com
Huge thanks to @timcapper.bsky.social @crystalontheweb.bsky.social @clarissafilius.bsky.social @bendfisher.bsky.social
Local SEO teams should utilize ChatGPT and other LLMs as channels for traffic and conversions. Monitor traffic in GA4 then take action by carrying out queries about your brand to ensure that content there is accurate. In 2025, user-generated content is expected to continue growing. We are already seeing more images, reviews, and videos created by users being featured in Google Business Profiles, and this trend is likely to expand. I think we will have to work hard in 2025 to be local. This will separate you from the businesses jumping on LLMs and churning out sub-standard stuff. People want to see the businesses as local and support local. Local search is a perfect fit for wearables. The transition from the phone to wearables is just beginning and I think we will see our first example of how augmented reality and wearables can benefit local SEO.
January 23, 2025 at 2:15 PM