I hate how much I love this. 😂

In all seriousness though, I actually understand the rebrand now. I hope future cars also keep the old jaguar logo as a subtle nod to their roots but the rebrand is fresh for this future iteration of cars. Hopefully they push the boat out for production models and not release boring SUVs.

My immediate reaction was that this can't be all that has happened in 5 months and outside some small bits, this really does sum it up quite effectively.

ew 😂

It is certainly apt that on the last weekday operation of the Rossendale town routes under Transdev that they have thrown out a bus clad with Burnley Bus Company branding rather than Rossendale branding to cement the image of the brand being diluted away.

Latterly, Rosso became the dumping ground for routes that Transdev didn't invest in, such as the X41 and school contracts, such that the identity diluted further.

Now after 117 years of operation and 7 years in private ownership, Rosso has finally succumbed and a new operator has entered the fray.

Alongside the closure of the Haslingden depot, displacing all their routes into the surrounding towns with the popular 464 and 481 being handed to Blackburn and the 483 being handed to Burnley. Rosso entered a period of its identity being diluted.

Rosso was a well loved busco in Rossendale but after being privatised in 2017 it was beset with an identity crisis after parent company Transdev sought to ensure that popular routes, like the 464, were invested in whilst important town routes, like the 11, were ignored.

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I think it has to be Wings over Scotland for me.