That customer didn’t just want a drill.
They wanted a hole in the wall.
If you’re marketing based on features, you’re missing the point.
Jobs to Be Done theory helps small you get inside customers’ real motivations:
bradpoulos.com/jobs-to-be-d...

#JTBD #SmallBusiness #CustomerBehavior #Strategy

“Too small for AI” is just an excuse.

From drafting HR policies to mapping competition in minutes, AI is already helping small businesses like mine.
I put together a guide with real examples + prompts you can steal:https://bradpoulos.com/ai-for-small-business/

Every process either has friction or grease.
Friction slows you down. Grease moves people to action.
A simple way to spot what’s getting in your way: [link]
#SmallBusiness #GrowthTips #SystemsThinking
bradpoulos.com/grease-vs-fr...

If “yes” is gold in sales, “no” is silver.
It’s “maybe” that kills your momentum.
Here’s why smart sellers love rejection.
🔗 [LINK]
#SalesTips #SmallBusiness #EntrepreneurLife #SalesFunnel #BradPoulos
bradpoulos.com/the-value-of...

Showing a profit but can’t pay your bills?
The problem isn’t your P&L. It’s your Cash Flow Statement.

“If it doesn’t jingle, it doesn’t count.” —James Hatch

Why every business owner needs to obsess over cash flow 👇
bradpoulos.com/cash-flow-st...
#CashIsKing #SmallBiz #Finance101

Most small biz advice is either fluff, theory, or written by people who’ve never made payroll.

I write for the ones in the trenches.

One real idea. Twice a week. No fluff!
Subscribe here: bradpoulos.com/subscribe/

Forget the unit-count fairy tale.

Break even the way real businesses actually work:
📌 Daily revenue target
📌 3 numbers
📌 One formula

If you don’t know whether you made money today…
You probably didn’t.

bradpoulos.com/break-even/

#SmallBiz #CashFlow #MarginsMatter

In B2B sales, you’re not the closer.
The customer closes, but only after you finally say “NO.”

This blog post explains how B2B sales really get closed.

#SalesTips #B2Bsales #SmallBusiness #Entrepreneurship
bradpoulos.com/close-the-sa...