Tired of juggling endless marketing data sources?
Learn how AI agents can revolutionize this, turning a wealth of fragmented data into clear, actionable insights so you know what's happening and what to do next.

#MarketingInsights #AImarketing #BlueAlpha #AI #AIagents

Stop grading your own homework.

In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.

#AI #MarketingMeasurement #CMO #CFO #BlueAlpha

"The ultimate performance Experiment is the holdout test."

Discover how BlueAlpha automates geo holdouts (matched DMAs, budget & timeline, stat-validated lift) so you can scale with confidence.

#Incrementality #IncrementalityTesting #Growth #MarketingSuccess

Most marketers obsess over signup volume.
Smart ones optimize for revenue quality.
We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇

(Spoiler: it's not about the channel driving the most signups)

Stop optimizing for vanity metrics.
If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets.
Scale up and watch your precious ROAS crumble - but your actual revenue grow.

Marketing's biggest blind spot? The revenue hiding behind 'brand awareness', often dismissed as 'unmeasurable'.

With BlueAlpha, you can skip the months-long guessing game. Our MMM shows skeptical marketers and finance leaders their brand campaigns' impact in real revenue numbers.

One of the biggest lessons for performance marketers: don't underestimate the power of brand and the holistic impact it has. Nobody wakes up dreaming about your website URL.
BlueAlpha's MMM reveals how much revenue your brand campaigns actually generate (spoiler: it's huge).

The brand vs performance debate is dead, and we killed it. With BlueAlpha, you can finally prove marketing tactics like OOH campaigns drive both awareness AND conversions. The modeling isn't new - making it accessible to fast-moving teams is.

When CFOs question brand spend, use Marketing Mix Modeling + incrementality tests to turn "trust me" into "here's the proof".
Stop losing attribution to direct/organic.

This study by Columbia shows how the temporary TikTok app outage in January 2025 in the US resulted in a 10% increase in avg CPM on Meta, with these additional costs for advertisers not compensated by a proportional rise in impressions.
papers.ssrn.com/sol3/papers....

➤ ATT led to higher budgets for Apple Search Ads, but much of that spend wasn't truly incremental.

➤ Now, VTA will inflate performance metrics even further, making it harder for marketers to measure real impact.

Incrementality testing is no longer optional.

#AppleAds #AppMarketing #Marketing

Are companies increasing their spending on the Big 4 ad platforms only to rely on attribution models?
The real winners are those who prioritize tracking impact over budget increases. For everyone else, the ad platforms win.

#Marketing #AdSpend #ROI #CMO #Attribution

More and more marketers are abandoning multi-touch attribution.

Want to understand why your company should consider this shift?

We explore the key reasons in our analysis: bluealpha.ai/multi-touch-...

BlueAlpha's innovative approach to #marketing measurement empowers businesses to optimize their marketing spend, achieve higher #ROI, and make data-driven decisions with confidence. bluealpha.ai/mission/

#SaaS #Startup #MarketingTrends #AI #DataScience

#2025challenge: Same goals, fewer resources. We help ambitious #CMOs like you find hidden #ROI by reallocating budget smartly with our #Marketing Incrementality tools. Let's make every dollar count.

Why did #Google decide not to phase out third-party #cookies, in the end?
What are Google's plans regarding #privacysandbox?
As a #Marketer, should you still worry about a #cookieless world?

➡️ bluealpha.ai/google-cooki...

#firstpartydata #thirdpartycookies #digitalmarketing #webanalytics

What does ‘incremental’ mean in marketing?
And why should you care about it?

➡️ bluealpha.ai/incremental-...

#MarketingAnalytics #MarketingStrategy