Björn Jóhann
banner
bjornjohann.bsky.social
Björn Jóhann
@bjornjohann.bsky.social
Professional science communicator -- working on evidence-based ways to change our food systems for good. Barcelona based. Bird dad.
https://bjornjohannolafsson.substack.com/
Which purchase figures do you mean?
November 13, 2025 at 5:34 PM
This needs to be addressed. Tackling the climate crisis requires addressing industrial meat production. There’s no other way.
October 22, 2025 at 9:26 AM
This shouldn’t be shocking! The question now is: how do we tailor our interventions to avoid these regressive actions?
October 21, 2025 at 12:27 PM
This is extremely poor framing. It is not a "taste for soya" destroying the Amazon, it's a taste for meat. The VAST majority of soy grown in Brazil is due to animal agriculture, but your article never mentions this fact.

Your readers are walking away with a poor understanding of this issue.
September 29, 2025 at 12:16 PM
This is a big problem. Without ensuring our sources of information are accurate, it will be hard to make real change happen.

Full report: sentientmedia.org/climate-news...
Analysis: 96.2% of Climate Stories Don’t Cover Animal Agriculture as Pollution Source
An opportunity for climate journalists to expand their coverage by including the largest source of food-related emissions.
sentientmedia.org
September 29, 2025 at 11:05 AM