Björn Jóhann
@bjornjohann.bsky.social
Professional science communicator -- working on evidence-based ways to change our food systems for good. Barcelona based. Bird dad.
https://bjornjohannolafsson.substack.com/
https://bjornjohannolafsson.substack.com/
Which purchase figures do you mean?
November 13, 2025 at 5:34 PM
Which purchase figures do you mean?
Full study:
Frontiers | Nutrient adequacy and environmental foot-print of Mediterranean, pesco-, ovo-lacto-, and vegan menus: a modelling study
BackgroundConsumer food choices are changing towards a more plant-based diet (PBD) due to growing awareness of their less detrimental effects on health and t...
www.frontiersin.org
November 11, 2025 at 4:24 PM
Full study:
This needs to be addressed. Tackling the climate crisis requires addressing industrial meat production. There’s no other way.
October 22, 2025 at 9:26 AM
This needs to be addressed. Tackling the climate crisis requires addressing industrial meat production. There’s no other way.
Article here: www.sciencedirect.com/science/arti...
Defensive reactions to a meat reduction intervention
Shifting from meat-centric to plant-based diets can mitigate climate change, improve public health, and reduce animal suffering, among other socially …
www.sciencedirect.com
October 21, 2025 at 12:27 PM
Article here: www.sciencedirect.com/science/arti...
This shouldn’t be shocking! The question now is: how do we tailor our interventions to avoid these regressive actions?
October 21, 2025 at 12:27 PM
This shouldn’t be shocking! The question now is: how do we tailor our interventions to avoid these regressive actions?
Sources for those interested in learning more: www.plantbaseddata.org/post/the-eco...
ourworldindata.org/grapher/soyb...
ourworldindata.org/grapher/soyb...
The Eco Story of Soy: Environmental Impact and Solutions
In this exploration, we dive into the heart of soy's environmental narrative, where we confront questions of sustainability, weigh its global impacts, and showcase what the research shows on whether i...
www.plantbaseddata.org
September 29, 2025 at 12:17 PM
Sources for those interested in learning more: www.plantbaseddata.org/post/the-eco...
ourworldindata.org/grapher/soyb...
ourworldindata.org/grapher/soyb...
This is extremely poor framing. It is not a "taste for soya" destroying the Amazon, it's a taste for meat. The VAST majority of soy grown in Brazil is due to animal agriculture, but your article never mentions this fact.
Your readers are walking away with a poor understanding of this issue.
Your readers are walking away with a poor understanding of this issue.
September 29, 2025 at 12:16 PM
This is extremely poor framing. It is not a "taste for soya" destroying the Amazon, it's a taste for meat. The VAST majority of soy grown in Brazil is due to animal agriculture, but your article never mentions this fact.
Your readers are walking away with a poor understanding of this issue.
Your readers are walking away with a poor understanding of this issue.
This is a big problem. Without ensuring our sources of information are accurate, it will be hard to make real change happen.
Full report: sentientmedia.org/climate-news...
Full report: sentientmedia.org/climate-news...
Analysis: 96.2% of Climate Stories Don’t Cover Animal Agriculture as Pollution Source
An opportunity for climate journalists to expand their coverage by including the largest source of food-related emissions.
sentientmedia.org
September 29, 2025 at 11:05 AM
This is a big problem. Without ensuring our sources of information are accurate, it will be hard to make real change happen.
Full report: sentientmedia.org/climate-news...
Full report: sentientmedia.org/climate-news...
Full study here: www.nature.com/articles/s43...
Food impacts on species extinction risks can vary by three orders of magnitude - Nature Food
What we eat, as well as where and how it is grown, impacts species extinction risks through agricultural land use. Using a new global biodiversity impact data product, this study estimates how many sp...
www.nature.com
September 14, 2025 at 4:02 PM
Full study here: www.nature.com/articles/s43...