Barbara Burger
@barbaburg.bsky.social
SEO & SEA nerd in Switzerland. I love nature, good friends, family and people that care. Happy to connect.
Reposted by Barbara Burger
Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.
November 14, 2025 at 2:03 PM
Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.
Reposted by Barbara Burger
And so it begins. This is the foundation of paid ads in AI Mode. I wouldn't be surprised if AI Mode was the default search mode in Google within six months.
blog.google/products/sho...
blog.google/products/sho...
Let AI do the hard parts of your holiday shopping
Learn more about new AI Google Shopping tools, including agentic checkout.
blog.google
November 15, 2025 at 2:14 PM
And so it begins. This is the foundation of paid ads in AI Mode. I wouldn't be surprised if AI Mode was the default search mode in Google within six months.
blog.google/products/sho...
blog.google/products/sho...
Reposted by Barbara Burger
The Google negative review extortion scam form does seem to work www.seroundtable.com/google-negat...
Google Negative Review Extortion Scams Works
A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these exto...
www.seroundtable.com
November 11, 2025 at 12:41 PM
The Google negative review extortion scam form does seem to work www.seroundtable.com/google-negat...
Reposted by Barbara Burger
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 10, 2025 at 10:23 PM
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
ChatGPT Atlas - der Open AI Browser ist da. Aktuell erst für macOS verfügbar und nur für Plus und Pro User.
Während dem Webinar zu agentischer KI macht OpenAI agentische-KI-Sachen:
www.theverge.com/ai-artificia...
www.theverge.com/ai-artificia...
OpenAI’s AI-powered browser, ChatGPT Atlas, is here
ChatGPT is the “beating heart of Atlas,” according to employees on the livestream.
www.theverge.com
October 21, 2025 at 10:10 PM
ChatGPT Atlas - der Open AI Browser ist da. Aktuell erst für macOS verfügbar und nur für Plus und Pro User.
Reposted by Barbara Burger
Don't let the location of this post fool you (Microsoft Advertising blog), it's written by Krishna Madhavan who is a PhD that's part of Bing's team (not ad team). He covers a number of important topics for improving visibility in AI Search
Microsoft Ad Blog Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...
www.seroundtable.com
October 10, 2025 at 1:05 PM
Don't let the location of this post fool you (Microsoft Advertising blog), it's written by Krishna Madhavan who is a PhD that's part of Bing's team (not ad team). He covers a number of important topics for improving visibility in AI Search
Reposted by Barbara Burger
Google quietly updates NotebookLM documentation to makes it clear that it ignores robot.txt. This is how to block it anyway. via @martinibuster.bsky.social
#seonews #Google
#seonews #Google
Google Quietly Signals NotebookLM Ignores Robots.txt
Google quietly updates NotebookLM documentation to makes it clear that it ignores robot.txt. This is how to block it anyway. via @martinibuster.bsky.social
#seonews #Google
www.searchenginejournal.com
October 10, 2025 at 10:17 PM
Google quietly updates NotebookLM documentation to makes it clear that it ignores robot.txt. This is how to block it anyway. via @martinibuster.bsky.social
#seonews #Google
#seonews #Google
Track AI Traffic in GA4 : Updated AI list July 2025
kpplaybook.com/resources/ho...
kpplaybook.com/resources/ho...
How to Track and Report on Traffic from AI Tools in GA4 - Analytics Playbook
Wondering how much traffic AI tools like ChatGPT or Claude bring to your website? Learn how to create a custom channel in GA4 to highlight AI-driven traffic and uncover hidden insights in your data.
kpplaybook.com
September 10, 2025 at 10:13 AM
Track AI Traffic in GA4 : Updated AI list July 2025
kpplaybook.com/resources/ho...
kpplaybook.com/resources/ho...
Reposted by Barbara Burger
Kollege @rvgt.ch hat alles Wissenswerte rund um das Schweizer LLM auf den Punkt top zusammengefasst:
www.maz.ch/news/apertus...
www.maz.ch/news/apertus...
Apertus: ein neues Sprachmodell für die Schweiz
www.maz.ch
September 2, 2025 at 11:13 AM
Kollege @rvgt.ch hat alles Wissenswerte rund um das Schweizer LLM auf den Punkt top zusammengefasst:
www.maz.ch/news/apertus...
www.maz.ch/news/apertus...
Reposted by Barbara Burger
EPFL, ETH Zurich, and CSCS today released Apertus, Switzerland's first large-scale, multilingual language model (LLM). As a fully open LLM, it serves as a building block for developers and organizations to create their own applications.
ethz.ch/en/news-and-...
ethz.ch/en/news-and-...
Apertus: a fully open, transparent, multilingual language model
EPFL, ETH Zurich and the Swiss National Supercomputing Centre (CSCS) released Apertus today, Switzerland’s first large-scale, open, multilingual language model — a milestone in generative AI for trans...
ethz.ch
September 2, 2025 at 9:07 AM
EPFL, ETH Zurich, and CSCS today released Apertus, Switzerland's first large-scale, multilingual language model (LLM). As a fully open LLM, it serves as a building block for developers and organizations to create their own applications.
ethz.ch/en/news-and-...
ethz.ch/en/news-and-...
Reposted by Barbara Burger
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews https://www.searchenginejournal.com/google-says-you-dont-need-aeo-or-geo-to-rank-in-ai-overviews/551939/
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.
www.searchenginejournal.com
August 19, 2025 at 12:20 PM
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews https://www.searchenginejournal.com/google-says-you-dont-need-aeo-or-geo-to-rank-in-ai-overviews/551939/
Reposted by Barbara Burger
We’re introducing a new layer of verification on Bluesky — a user-friendly, easily recognizable blue check.
In addition to account verification issued by Bluesky, we're also introducing Trusted Verifiers. Select independent organizations can verify accounts directly.
In addition to account verification issued by Bluesky, we're also introducing Trusted Verifiers. Select independent organizations can verify accounts directly.
April 21, 2025 at 4:02 PM
We’re introducing a new layer of verification on Bluesky — a user-friendly, easily recognizable blue check.
In addition to account verification issued by Bluesky, we're also introducing Trusted Verifiers. Select independent organizations can verify accounts directly.
In addition to account verification issued by Bluesky, we're also introducing Trusted Verifiers. Select independent organizations can verify accounts directly.
Reposted by Barbara Burger
Falls ihr übers Osternwochenende mal eine Stunde nix zu tun habt, hört diesen Podcast.
Selten so viel treffendes zum Verhältnis USA-China in so kurzer Zeit gehört. Schockierendes auch.
pca.st/episode/81df...
Selten so viel treffendes zum Verhältnis USA-China in so kurzer Zeit gehört. Schockierendes auch.
pca.st/episode/81df...
Web Player - Pocket Casts
Listen to your favorite podcasts online, in your browser. Discover the world's most powerful podcast player.
pca.st
April 18, 2025 at 9:40 PM
Falls ihr übers Osternwochenende mal eine Stunde nix zu tun habt, hört diesen Podcast.
Selten so viel treffendes zum Verhältnis USA-China in so kurzer Zeit gehört. Schockierendes auch.
pca.st/episode/81df...
Selten so viel treffendes zum Verhältnis USA-China in so kurzer Zeit gehört. Schockierendes auch.
pca.st/episode/81df...
Google testet neue Hotel Suchergebnisse mit Karussell "Websites zu Orten" und bietet erweiterte Filteroptionen.
April 13, 2025 at 9:42 PM
Google testet neue Hotel Suchergebnisse mit Karussell "Websites zu Orten" und bietet erweiterte Filteroptionen.
Reposted by Barbara Burger
NEUER Cartoon auf meiner Website:
ruthe.de/static/carto...
ruthe.de/static/carto...
ruthe.de • Willkommen
ruthe.de
March 28, 2025 at 6:48 AM
NEUER Cartoon auf meiner Website:
ruthe.de/static/carto...
ruthe.de/static/carto...
The place to be heute: AI in Marketing Konferenz im Circle Zürich Flughafen.
March 27, 2025 at 3:05 PM
The place to be heute: AI in Marketing Konferenz im Circle Zürich Flughafen.
Great. I've really been waiting for this.
March 24, 2025 at 5:16 PM
Great. I've really been waiting for this.
Reposted by Barbara Burger
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 10:36 PM
SMX München Speaker&Moderator*innen
So viele coole Sessions liegen vor uns.
So viele coole Sessions liegen vor uns.
March 18, 2025 at 9:34 AM
SMX München Speaker&Moderator*innen
So viele coole Sessions liegen vor uns.
So viele coole Sessions liegen vor uns.
Reposted by Barbara Burger
Google Ads PMax negative keywords cap increased from 100 to 10,000 www.seroundtable.com/google-ads-n...
Google Increases Negative Keywords For Google Ads PMax Campaigns To 10,000
Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to...
www.seroundtable.com
March 12, 2025 at 11:51 AM
Google Ads PMax negative keywords cap increased from 100 to 10,000 www.seroundtable.com/google-ads-n...
Reposted by Barbara Burger
YouTube warns creators an AI-generated video of its CEO is being used for phishing scams
YouTube warns creators an AI-generated video of its CEO is being used for phishing scams
Beware of this scam.
buff.ly
March 4, 2025 at 9:50 PM
YouTube warns creators an AI-generated video of its CEO is being used for phishing scams
Google Jobs wurde in einen eigenen Tab verschoben
February 21, 2025 at 7:25 AM
Google Jobs wurde in einen eigenen Tab verschoben
Reposted by Barbara Burger
✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility:
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
February 20, 2025 at 4:19 PM
✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility:
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...