Jason Cohen
@asmartbear.com
Keyword, buzzword, half-truth, adjective, hey look at me! (founder of two unicorns: http://WPEngine.com, http://SmartBear.com).
Writing for 18 years at: https://longform.asmartbear.com
Writing for 18 years at: https://longform.asmartbear.com
Never say never, but almost always say "no, at least not right now."
November 11, 2025 at 3:20 PM
Never say never, but almost always say "no, at least not right now."
Your taste is the difference.
November 10, 2025 at 5:35 PM
Your taste is the difference.
Oh yeah, I often do too. Just messy.
It's quite possible that I should just remove them, at least from some places.
It's quite possible that I should just remove them, at least from some places.
November 10, 2025 at 3:21 PM
Oh yeah, I often do too. Just messy.
It's quite possible that I should just remove them, at least from some places.
It's quite possible that I should just remove them, at least from some places.
Anything can work, sometimes.
November 10, 2025 at 3:13 PM
Anything can work, sometimes.
I don't use any of those things. (You can check the JS running on the site!)
November 10, 2025 at 2:45 AM
I don't use any of those things. (You can check the JS running on the site!)
Fine with me, it's for my own curiosity only.
November 10, 2025 at 1:57 AM
Fine with me, it's for my own curiosity only.
Thank you!
The UTM tags are for myself, so I can see if something is blowing up on which social media platform, and see whether people click "sharing" links in the website or from the newsletter.
Doesn't track individual people.
The UTM tags are for myself, so I can see if something is blowing up on which social media platform, and see whether people click "sharing" links in the website or from the newsletter.
Doesn't track individual people.
November 9, 2025 at 11:11 PM
Thank you!
The UTM tags are for myself, so I can see if something is blowing up on which social media platform, and see whether people click "sharing" links in the website or from the newsletter.
Doesn't track individual people.
The UTM tags are for myself, so I can see if something is blowing up on which social media platform, and see whether people click "sharing" links in the website or from the newsletter.
Doesn't track individual people.
I like that!
I would add only one more thing: It should be plausible that you can do it.
"Plausible," not even "likely" or "obvious."
I would add only one more thing: It should be plausible that you can do it.
"Plausible," not even "likely" or "obvious."
November 9, 2025 at 9:49 PM
I like that!
I would add only one more thing: It should be plausible that you can do it.
"Plausible," not even "likely" or "obvious."
I would add only one more thing: It should be plausible that you can do it.
"Plausible," not even "likely" or "obvious."
Nice! Good to encode those values so you can honor them, and even more, others can too.
November 9, 2025 at 6:16 PM
Nice! Good to encode those values so you can honor them, and even more, others can too.