Arun Chandra
@arunchandrac.com
7+ yrs in Marketing: SEO, ads & social. Postgraduate student at Leeds Beckett University. I build growth through strategy, story and data.
Www.arunchandrac.co.uk
Www.arunchandrac.co.uk
A reminder to all tech bros and AI influencers who don’t want to get political (mostly for engagement) on X
The AI industry has ALWAYS been political:
- Cobalt mining in Congo
- Water shortages
- Job displacement
- Energy & climate change
- Deepfakes & political disinformation
The AI industry has ALWAYS been political:
- Cobalt mining in Congo
- Water shortages
- Job displacement
- Energy & climate change
- Deepfakes & political disinformation
November 13, 2025 at 11:49 AM
A reminder to all tech bros and AI influencers who don’t want to get political (mostly for engagement) on X
The AI industry has ALWAYS been political:
- Cobalt mining in Congo
- Water shortages
- Job displacement
- Energy & climate change
- Deepfakes & political disinformation
The AI industry has ALWAYS been political:
- Cobalt mining in Congo
- Water shortages
- Job displacement
- Energy & climate change
- Deepfakes & political disinformation
I often find myself in a tricky spot walking behind a woman on a quiet street at night.
I know the caution that kicks in, especially when the person behind is a man even more so when he’s brown.
I go out of my way to show am not threat still I fail.
It's not easy being a brown Asian guy.
I know the caution that kicks in, especially when the person behind is a man even more so when he’s brown.
I go out of my way to show am not threat still I fail.
It's not easy being a brown Asian guy.
November 11, 2025 at 5:05 PM
I often find myself in a tricky spot walking behind a woman on a quiet street at night.
I know the caution that kicks in, especially when the person behind is a man even more so when he’s brown.
I go out of my way to show am not threat still I fail.
It's not easy being a brown Asian guy.
I know the caution that kicks in, especially when the person behind is a man even more so when he’s brown.
I go out of my way to show am not threat still I fail.
It's not easy being a brown Asian guy.
Is Leeds immigrant friendly city?
I have heard lot of bad stories from Nottingham, but haven't encountered anything close here.
I have heard lot of bad stories from Nottingham, but haven't encountered anything close here.
November 11, 2025 at 4:52 PM
Is Leeds immigrant friendly city?
I have heard lot of bad stories from Nottingham, but haven't encountered anything close here.
I have heard lot of bad stories from Nottingham, but haven't encountered anything close here.
Despite what's happening with anti immigration march and all. Leeds city as a whole seemed welcoming city so far. 😊
Joined for my masters in international marketing. 3 weeks and rocking ✊ let's see how it turns out.
Joined for my masters in international marketing. 3 weeks and rocking ✊ let's see how it turns out.
October 13, 2025 at 4:50 PM
Despite what's happening with anti immigration march and all. Leeds city as a whole seemed welcoming city so far. 😊
Joined for my masters in international marketing. 3 weeks and rocking ✊ let's see how it turns out.
Joined for my masters in international marketing. 3 weeks and rocking ✊ let's see how it turns out.
AI Overviews in 2025
Harm CTR & traffic, even for featured sites.
Strongest presence in informational queries less in transactional/commercial.
80% of users still click beyond AIOs for commercial searches.
Branded & navigational queries still drive strong traffic.
Harm CTR & traffic, even for featured sites.
Strongest presence in informational queries less in transactional/commercial.
80% of users still click beyond AIOs for commercial searches.
Branded & navigational queries still drive strong traffic.
August 20, 2025 at 5:22 PM
AI Overviews in 2025
Harm CTR & traffic, even for featured sites.
Strongest presence in informational queries less in transactional/commercial.
80% of users still click beyond AIOs for commercial searches.
Branded & navigational queries still drive strong traffic.
Harm CTR & traffic, even for featured sites.
Strongest presence in informational queries less in transactional/commercial.
80% of users still click beyond AIOs for commercial searches.
Branded & navigational queries still drive strong traffic.
AI won’t replace SEOs. It will expose the lazy ones.
Those who adapt by embracing strategy, communication, and business alignment will thrive.
Those who rely on SOPs, checklists, and autopilot execution will be automated away.
Those who adapt by embracing strategy, communication, and business alignment will thrive.
Those who rely on SOPs, checklists, and autopilot execution will be automated away.
August 20, 2025 at 5:16 PM
AI won’t replace SEOs. It will expose the lazy ones.
Those who adapt by embracing strategy, communication, and business alignment will thrive.
Those who rely on SOPs, checklists, and autopilot execution will be automated away.
Those who adapt by embracing strategy, communication, and business alignment will thrive.
Those who rely on SOPs, checklists, and autopilot execution will be automated away.
Reposted by Arun Chandra
You might’ve noticed a familiar face showing up in profile pictures all over the internet lately…
Clippy, the old Microsoft Office paperclip.
Here’s how it became a symbol for anti-Big Tech sentiment:
🧵 1/7
Clippy, the old Microsoft Office paperclip.
Here’s how it became a symbol for anti-Big Tech sentiment:
🧵 1/7
August 15, 2025 at 2:33 PM
You might’ve noticed a familiar face showing up in profile pictures all over the internet lately…
Clippy, the old Microsoft Office paperclip.
Here’s how it became a symbol for anti-Big Tech sentiment:
🧵 1/7
Clippy, the old Microsoft Office paperclip.
Here’s how it became a symbol for anti-Big Tech sentiment:
🧵 1/7
Reposted by Arun Chandra
Some doctors got worse at detecting cancer after relying on AI
Some doctors got worse at detecting cancer after relying on AI
It’s the latest in worrying medical AI headlines.
buff.ly
August 13, 2025 at 3:00 PM
Some doctors got worse at detecting cancer after relying on AI
Truth Social's new AI chatbot contradicting Trump's claims reminds me of Elon Musk's frustration with Grok for being "too woke." 😅
Can they teach AI to lie? Trump will try! “But they can’t change the things that were actually said in previous years that are archived somewhere.”
www.washingtonpost.com/technology/2...
www.washingtonpost.com/technology/2...
New chatbot on Trump’s Truth Social platform keeps contradicting him
An “answer engine” on Trump’s social media site says the 2020 election wasn’t stolen, tariffs aren’t boosting the stock market and Barack Obama is seen favorably.
www.washingtonpost.com
August 10, 2025 at 12:59 PM
Truth Social's new AI chatbot contradicting Trump's claims reminds me of Elon Musk's frustration with Grok for being "too woke." 😅
SEO tactics historically led to content saturation, low-quality pages, and poor user experience.
So, Instead of aiming just to “optimize for AI Mode,” focus on best practices that support your overall SEO and brand visibility.
So, Instead of aiming just to “optimize for AI Mode,” focus on best practices that support your overall SEO and brand visibility.
August 9, 2025 at 3:37 PM
SEO tactics historically led to content saturation, low-quality pages, and poor user experience.
So, Instead of aiming just to “optimize for AI Mode,” focus on best practices that support your overall SEO and brand visibility.
So, Instead of aiming just to “optimize for AI Mode,” focus on best practices that support your overall SEO and brand visibility.
Marketing with Purpose & Empathy
Purpose isn’t a tagline - It’s your operating system. Build trust with transparent comms and inclusive content.
Read the full guide by me: bit.ly/3HtsAZn
Purpose isn’t a tagline - It’s your operating system. Build trust with transparent comms and inclusive content.
Read the full guide by me: bit.ly/3HtsAZn
Ethical Marketing Strategies That Win Trust
Explore ethical marketing strategies driven by empathy and purpose. Arun Chandra shows brands how to profit and uplift.
bit.ly
August 9, 2025 at 1:34 PM
Marketing with Purpose & Empathy
Purpose isn’t a tagline - It’s your operating system. Build trust with transparent comms and inclusive content.
Read the full guide by me: bit.ly/3HtsAZn
Purpose isn’t a tagline - It’s your operating system. Build trust with transparent comms and inclusive content.
Read the full guide by me: bit.ly/3HtsAZn
Reposted by Arun Chandra
It's crazy how you sign up to a new social media app on a random day, and then several months down the line, you've made new genuine friendships 🥹💕
July 30, 2025 at 6:37 PM
It's crazy how you sign up to a new social media app on a random day, and then several months down the line, you've made new genuine friendships 🥹💕
X has turned toxic.
Annnonymous trolls attack for for being opionated on geo global issues. That place makes me not to share many things.
Fortunately, Bluesky has offered me a supportive community. Members proactively helped me block toxic right-wing accounts.
Annnonymous trolls attack for for being opionated on geo global issues. That place makes me not to share many things.
Fortunately, Bluesky has offered me a supportive community. Members proactively helped me block toxic right-wing accounts.
August 5, 2025 at 5:51 AM
X has turned toxic.
Annnonymous trolls attack for for being opionated on geo global issues. That place makes me not to share many things.
Fortunately, Bluesky has offered me a supportive community. Members proactively helped me block toxic right-wing accounts.
Annnonymous trolls attack for for being opionated on geo global issues. That place makes me not to share many things.
Fortunately, Bluesky has offered me a supportive community. Members proactively helped me block toxic right-wing accounts.
Companies thought they hit the jackpot by swapping humans for AI to cut costs, but now they’re hiring people back to clean up the mess!
Writers like Sarah Skidd are billing $2,000 to rewrite AI’s vanilla drive, while coders are charging hefty fees to fix ChatGPT’s coding blunders.
Hilarious 😂
Writers like Sarah Skidd are billing $2,000 to rewrite AI’s vanilla drive, while coders are charging hefty fees to fix ChatGPT’s coding blunders.
Hilarious 😂
August 4, 2025 at 1:29 PM
Companies thought they hit the jackpot by swapping humans for AI to cut costs, but now they’re hiring people back to clean up the mess!
Writers like Sarah Skidd are billing $2,000 to rewrite AI’s vanilla drive, while coders are charging hefty fees to fix ChatGPT’s coding blunders.
Hilarious 😂
Writers like Sarah Skidd are billing $2,000 to rewrite AI’s vanilla drive, while coders are charging hefty fees to fix ChatGPT’s coding blunders.
Hilarious 😂
This makes me feel like visiting Turkey ❤️🇹🇷
August 3, 2025 at 2:57 PM
This makes me feel like visiting Turkey ❤️🇹🇷
You can go to yoga without any judgments
May 10, 2025 at 4:58 AM
You can go to yoga without any judgments
An example which shows people tend to lean on others when they can, even when the answer is right in front of them.
I think you overestimate humans, as you are likely mostly exposed to intelligent ones. When I worked at Home Depot years ago I had MANY people stand in front of an end cap like this and ask “what’s the price?” Most people are as lazy as you allow them to be.
May 7, 2025 at 4:08 AM
An example which shows people tend to lean on others when they can, even when the answer is right in front of them.
If your marketing strategy doesn’t involve listening, you’re basically yelling into the wind with a branded megaphone.
May 3, 2025 at 10:56 AM
If your marketing strategy doesn’t involve listening, you’re basically yelling into the wind with a branded megaphone.
Brand story ≠ what’s on your homepage.
It’s what your customers whisper in DMs.
It’s what your customers whisper in DMs.
May 3, 2025 at 10:56 AM
Brand story ≠ what’s on your homepage.
It’s what your customers whisper in DMs.
It’s what your customers whisper in DMs.
You can’t fake trust anymore.
But you can earn it - one DM, comment, and thank-you email at a time.
But you can earn it - one DM, comment, and thank-you email at a time.
May 3, 2025 at 10:55 AM
You can’t fake trust anymore.
But you can earn it - one DM, comment, and thank-you email at a time.
But you can earn it - one DM, comment, and thank-you email at a time.
New marketing strategy: turn fans into friends, then into founders of your next UGC campaign.
May 3, 2025 at 10:55 AM
New marketing strategy: turn fans into friends, then into founders of your next UGC campaign.
Stop obsessing over impressions.
Start obsessing over how Karen from Finance talks about your product at lunch.
Start obsessing over how Karen from Finance talks about your product at lunch.
May 3, 2025 at 10:54 AM
Stop obsessing over impressions.
Start obsessing over how Karen from Finance talks about your product at lunch.
Start obsessing over how Karen from Finance talks about your product at lunch.