Cool work! I wonder, what are the effect-sizes in terms of these targeted 'personality' ads/messages compared to non-individualized ads? Are they much more powerful in terms of outcomes, or are the effects somewhat trivial?

THE AGE OF LIES: Social media (Meta, X, IG, et.) has ended all pretense of relaying facts to the public, the public news media (print, PBS, CBS, NBC, ABC, etc) must call out "Leadership Lies" every day on their reports. Trump's "news conference" yesterday was laced with lies.
tinyurl.com/bdh5uvev

One authoritarian scholar notes that there is a difference between a traditional liar and an autocratic liar. The traditional liar lies to conceal, and therefore implicitly respects the power of the listener. The autocrat lies for dominance. The lies are outrageous, but does one dare challenge them?

Just another example of the NYTimes obfuscating and distracting from the real issues...just to be clear, the real issue is 100% misinformation.

Completely agreed. Based on a LOT of research, it's fairly clear that this change will directly cause harm, including increases in political violence and other potentially fatal behaviors.

Gave a talk recently on exactly this point. If interested, see here: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, I expect the changes at Meta will DIRECTLY increase partisanship and harm, including political violence (read: people will die). We know that fact-checking works, even among Rep users! Yet...🤬

Check out the research and what we can do: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, I expect the changes at Meta will DIRECTLY increase partisanship and harm, including political violence (read: people will die). We know that fact-checking works, even among Rep users! Yet...🤬

Check out the research and what we can do: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, I expect these changes will DIRECTLY increase partisanship and harm, including real-world violence (read: people will die). We know that fact-checking works, even among Rep users! Yet...🤬

Check out the research and what we can do: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, I expect these changes will DIRECTLY increase partisanship and harm, including political violence (read: people will die). We know that fact-checking works, even among Rep users! Yet...🤬

Check out the research and what we can do: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, these changes will DIRECTLY increase partisanship and harm, including political violence (read: people will die). We know that fact-checking works, even among Rep users! Yet...🤬

If you're interested in the research and what we can do: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, these changes will DIRECTLY increase partisanship and harm, including political violence (read: people will die). We know that fact-checking works, even among Rep users! Yet...🤬

If you're interested in the research and what we can do: www.youtube.com/watch?v=sGPP...

As a misinformation researcher, these changes will DIRECTLY increase partisanship and harm, including political violence (read: people will die). We know that fact-checking works, even across Dem and Rep users!

If you're interested in the research and what we can do: www.youtube.com/watch?v=sGPP...