Dr. Ania Rynarzewska
@aniarynarzewska.bsky.social
Asst. Prof in marketing. Researching all the things esp. the dark side of marketing and influencer marketing. Beauty brand creator. Dog lover. Coffee lover. Farm living. Ex tennis player
Join us for a panel discussion on the netnography review process. Whether you use Netnography for your research or might come across this method as a reviewer/editor, I have no doubt we all will learn from it. Become a free member of the Association for Netnographic Research and join us this Thurs.
September 29, 2025 at 1:42 AM
Join us for a panel discussion on the netnography review process. Whether you use Netnography for your research or might come across this method as a reviewer/editor, I have no doubt we all will learn from it. Become a free member of the Association for Netnographic Research and join us this Thurs.
Karen Read verdict is in. If you heard about the case, please consider participating in a voluntary and anonymous academic study. It does take about 10 minutes to complete but it is an important study. I hope you can share www.tinyurl.com/KRpostVerdict
June 19, 2025 at 12:39 PM
Karen Read verdict is in. If you heard about the case, please consider participating in a voluntary and anonymous academic study. It does take about 10 minutes to complete but it is an important study. I hope you can share www.tinyurl.com/KRpostVerdict
I have not been present in this brighter space because of the dark, dark research I am conducting elsewhere. One very negative side of Netnography is that if you research the dark side, the emotional burden can get pretty high.
June 13, 2025 at 3:43 AM
I have not been present in this brighter space because of the dark, dark research I am conducting elsewhere. One very negative side of Netnography is that if you research the dark side, the emotional burden can get pretty high.
New Netnography publication with @markjpelletier.bsky.social It is for everyone as it deals with online review manipulation. Super excited and honored because this special issue was edited by some of the netnography superstars. Link to a study: kwnsfk27.r.eu-west-1.awstrack.me/L0/https:%2F...
May 1, 2025 at 4:47 AM
New Netnography publication with @markjpelletier.bsky.social It is for everyone as it deals with online review manipulation. Super excited and honored because this special issue was edited by some of the netnography superstars. Link to a study: kwnsfk27.r.eu-west-1.awstrack.me/L0/https:%2F...
Resharing for the evening crew. Knowledge networks can develop online among business owners (competitors) to foster resilience and innovation in times of supply chain disruptions... Unfortunately, it looks like this paper will be relevant being covid
Pub alert! A study on developing knowledge networks in supply chain to increase innovation and resilience in times of disruptions.
This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities.
Free 50
Link in comment
This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities.
Free 50
Link in comment
April 9, 2025 at 11:43 PM
Resharing for the evening crew. Knowledge networks can develop online among business owners (competitors) to foster resilience and innovation in times of supply chain disruptions... Unfortunately, it looks like this paper will be relevant being covid
Pub alert! A study on developing knowledge networks in supply chain to increase innovation and resilience in times of disruptions.
This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities.
Free 50
Link in comment
This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities.
Free 50
Link in comment
April 9, 2025 at 4:05 PM
Pub alert! A study on developing knowledge networks in supply chain to increase innovation and resilience in times of disruptions.
This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities.
Free 50
Link in comment
This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities.
Free 50
Link in comment
Are you following Karen Read case/trial? If you have any thoughts or opinions, please share them by participating in an academic study. It is a voluntary and anonymous study and takes about 10 mins. Everyone qualifies as long as you have heard about the case.More info: www.tinyurl.com/KarenReadCase
April 6, 2025 at 12:30 PM
Are you following Karen Read case/trial? If you have any thoughts or opinions, please share them by participating in an academic study. It is a voluntary and anonymous study and takes about 10 mins. Everyone qualifies as long as you have heard about the case.More info: www.tinyurl.com/KarenReadCase
University approved study. United healthcare CEO incident and Luigi Mangione. I know there must be people on here following the case. Please take this 10 min study about it, the healthcare insurance industry, media, social media and government response. Pls share @thecigaverse.swifties.social
January 31, 2025 at 8:50 AM
University approved study. United healthcare CEO incident and Luigi Mangione. I know there must be people on here following the case. Please take this 10 min study about it, the healthcare insurance industry, media, social media and government response. Pls share @thecigaverse.swifties.social
I am a little behind
Section 230. Social media platform lawyers have been fighting for years that algorithm isnt editorial decision but in this Supreme Court arguments in TikTok ban are arguing to the alternative... Potentially opening the door to some lawsuits against smp
Section 230. Social media platform lawyers have been fighting for years that algorithm isnt editorial decision but in this Supreme Court arguments in TikTok ban are arguing to the alternative... Potentially opening the door to some lawsuits against smp
January 10, 2025 at 4:39 PM
I am a little behind
Section 230. Social media platform lawyers have been fighting for years that algorithm isnt editorial decision but in this Supreme Court arguments in TikTok ban are arguing to the alternative... Potentially opening the door to some lawsuits against smp
Section 230. Social media platform lawyers have been fighting for years that algorithm isnt editorial decision but in this Supreme Court arguments in TikTok ban are arguing to the alternative... Potentially opening the door to some lawsuits against smp
My desperate attempt for a little help. TikTok #swifties were great. I need to double my current numbers. #Bluesky #TaylorSwiftFans, i'll be forever grateful for 10 mins of your time. This survey is voluntary and anonymous. Details: www.tinyurl.com/StudyTaylorSwift
@taylorswifteras.bsky.social
@taylorswifteras.bsky.social
December 31, 2024 at 10:31 PM
My desperate attempt for a little help. TikTok #swifties were great. I need to double my current numbers. #Bluesky #TaylorSwiftFans, i'll be forever grateful for 10 mins of your time. This survey is voluntary and anonymous. Details: www.tinyurl.com/StudyTaylorSwift
@taylorswifteras.bsky.social
@taylorswifteras.bsky.social
My coauthors and I did a study on Depp v Heard. It was pretty extensive.
I am now looking at Blake Lively and Justin Baldoni social media induced crisis and how our model can be applied to this situation . We address attitude reformation, among other concepts which both stars could use at this time
I am now looking at Blake Lively and Justin Baldoni social media induced crisis and how our model can be applied to this situation . We address attitude reformation, among other concepts which both stars could use at this time
December 31, 2024 at 7:33 PM
My coauthors and I did a study on Depp v Heard. It was pretty extensive.
I am now looking at Blake Lively and Justin Baldoni social media induced crisis and how our model can be applied to this situation . We address attitude reformation, among other concepts which both stars could use at this time
I am now looking at Blake Lively and Justin Baldoni social media induced crisis and how our model can be applied to this situation . We address attitude reformation, among other concepts which both stars could use at this time
With the recent lawsuit filed by Blake Lively, I notice wild similarities to the paper we presented at a marketing conference and now in review by a major marketing publication.
I definitely see the evidence alignment between our findings and what is in the lawsuit. #brandcrisis
I definitely see the evidence alignment between our findings and what is in the lawsuit. #brandcrisis
December 22, 2024 at 5:16 PM
With the recent lawsuit filed by Blake Lively, I notice wild similarities to the paper we presented at a marketing conference and now in review by a major marketing publication.
I definitely see the evidence alignment between our findings and what is in the lawsuit. #brandcrisis
I definitely see the evidence alignment between our findings and what is in the lawsuit. #brandcrisis
Crisis and social media never sleep. I am here for it.
December 12, 2024 at 1:36 PM
Crisis and social media never sleep. I am here for it.
Working on the last revision of the year (as I doubt any of my in-review manuscripts will have a decision this year). It was a busy, busy year.
December 2, 2024 at 3:11 AM
Working on the last revision of the year (as I doubt any of my in-review manuscripts will have a decision this year). It was a busy, busy year.
My little passion project. I just love, love, love a good scent.
November 29, 2024 at 5:44 PM
My little passion project. I just love, love, love a good scent.
Reposted by Dr. Ania Rynarzewska
PLEASE SHARE: The second (and final) application cycle for the Improving Research Community Builder Awards is now open! Find out more here: www.orben.group/improving-re...
Deadline: 14 January 2025
Deadline: 14 January 2025
November 28, 2024 at 9:27 PM
PLEASE SHARE: The second (and final) application cycle for the Improving Research Community Builder Awards is now open! Find out more here: www.orben.group/improving-re...
Deadline: 14 January 2025
Deadline: 14 January 2025
There is something good to be said about the Internet. One of these things is the academic community. Thanks @nicolafh.bsky.social for sharing this because I was able to catch this live @sonialivingstone.bsky.social . This was a very insightful presentation and discussion #childsafety #wellbeing
Is the internet good for children? My DigitalFutures4Children lecture is on Wednesday at 6.30 UCT
If you’re in London, you can just turn up, come and hear my answer, join the discussion, and have a drink after. Or you can register to join online at www.digital-futures-for-children.net/events
If you’re in London, you can just turn up, come and hear my answer, join the discussion, and have a drink after. Or you can register to join online at www.digital-futures-for-children.net/events
November 28, 2024 at 1:26 AM
There is something good to be said about the Internet. One of these things is the academic community. Thanks @nicolafh.bsky.social for sharing this because I was able to catch this live @sonialivingstone.bsky.social . This was a very insightful presentation and discussion #childsafety #wellbeing
There are days when I struggle engaging with my own research because it can be so dark and depressing....but then I am reminded how important it is... @theguardian.com
November 26, 2024 at 10:46 PM
There are days when I struggle engaging with my own research because it can be so dark and depressing....but then I am reminded how important it is... @theguardian.com
Discrimination is alive and well. I am happy to see this win. Don't tell me it's not a big deal or not worth fighting. Stand up for what's right.
www.insidehighered.com/news/quick-t...
www.insidehighered.com/news/quick-t...
Female CU Boulder professors win back pay in settlement
Hundreds of female faculty members at the University of Colorado Boulder will get back pay as part of a $4.5 million settlement in a gender discrimination lawsuit filed against the university, Colorad...
www.insidehighered.com
November 24, 2024 at 6:19 PM
Discrimination is alive and well. I am happy to see this win. Don't tell me it's not a big deal or not worth fighting. Stand up for what's right.
www.insidehighered.com/news/quick-t...
www.insidehighered.com/news/quick-t...
Academics: as you review papers, please remember. There is a person, a human being reading these. Ask yourself: would you be comfortable saying all the same things to the person's face? Be constructive, not destructive.
Tagging @markjpelletier.bsky.social because he had to shield me from mean R.
Tagging @markjpelletier.bsky.social because he had to shield me from mean R.
November 23, 2024 at 2:44 PM
Academics: as you review papers, please remember. There is a person, a human being reading these. Ask yourself: would you be comfortable saying all the same things to the person's face? Be constructive, not destructive.
Tagging @markjpelletier.bsky.social because he had to shield me from mean R.
Tagging @markjpelletier.bsky.social because he had to shield me from mean R.
Reposting recent pub about #mascaragate and #influencer #promotionalcrisis. Pretty cool mixed method study if I may say so
Do you remember the Mascaragate? We studied the mascaragate and the influencer promotional crisis using mixed method research: "Typology and impact of follower responses to social media influencer “promotional crisis”" — Read it on www.researchgate.net/publication/...
Typology and impact of follower responses to social media influencer “promotional crisis” | Request PDF
Request PDF | Typology and impact of follower responses to social media influencer “promotional crisis” | This study introduces a typology of follower responses to seemingly deceptive promotional cont...
www.researchgate.net
November 21, 2024 at 9:16 PM
Reposting recent pub about #mascaragate and #influencer #promotionalcrisis. Pretty cool mixed method study if I may say so
Nadal, The Great. Retired. 😭
November 20, 2024 at 1:48 AM
Nadal, The Great. Retired. 😭
Looking forward to this one. I am sure it will be a great read as I have something (vaguely) in revision. @jessmaddox.bsky.social @jessrauchberg.bsky.social
My latest with @jessrauchberg.bsky.social! Here we look at influencer snark, and how it draws on anti fandom, cancel culture, and gossip in order to critique influencer credibility and authenticity.
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
“She’s my bitch eating crackers”: influencer snark and the digital gossip economy
This commentary proposes influencer snark as an area for feminist media scholarship. Influencer snark is a subversive and satirical social media practice that addresses concerns of credibility, aut...
www.tandfonline.com
November 20, 2024 at 12:54 AM
Looking forward to this one. I am sure it will be a great read as I have something (vaguely) in revision. @jessmaddox.bsky.social @jessrauchberg.bsky.social
In a span of 9 months, I grew a set of twins (some time ago) ... Two whole humans... Yet, somehow, this initial review is still not back. Will I ever hear back?
November 16, 2024 at 11:52 PM
In a span of 9 months, I grew a set of twins (some time ago) ... Two whole humans... Yet, somehow, this initial review is still not back. Will I ever hear back?
Academia: I think some academics need a reminder that there is a human that reads their reviews. Your grumpy self does not need to bring people down. I have been fortunate this year with only one rejection but as I work through some revisions, I am reminded that anonymity has a dark side
November 15, 2024 at 12:29 PM
Academia: I think some academics need a reminder that there is a human that reads their reviews. Your grumpy self does not need to bring people down. I have been fortunate this year with only one rejection but as I work through some revisions, I am reminded that anonymity has a dark side