Andrew Luxem
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andrewluxem.bsky.social
Andrew Luxem
@andrewluxem.bsky.social
Currently Sr. Director, CRM Bed Bath & Beyond | Former Amazon (12 yrs), Ancestry, Earth Class Mail, Stanley Black & Decker | Exploring AI, personalization & customer journeys | Salt Lake City, UT | andrewluxem.com
✨ My first Braze #Forge2025!
Grateful to Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity
October 12, 2025 at 12:13 AM
In 1995, I earned a certificate declaring me an “Internet Power User.” Back then, it meant surviving busy phone lines and building Geocities sites that would make your eyes bleed.

30 years later, I’m still here - watching the Internet evolve.

What’s your favorite memory from the early web?
September 16, 2025 at 2:57 PM
Testing is easy. Scaling experimentation culture? That’s the hard part.

On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀
September 4, 2025 at 5:18 AM
Hello all 👋 I’m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys.

New updates + insights now live → andrewluxem.com

Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization
August 29, 2025 at 5:23 AM