Analytics Playbook
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Analytics Playbook
@analyticsplaybook.bsky.social
We build marketing courses, workshops, and resources to help you grow in your career.
🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice.

@danaditomaso.com‬ explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
June 5, 2025 at 9:29 PM
‪@dodgejd.bsky.social‬ and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡

That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
June 4, 2025 at 3:53 PM
👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more.

🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
May 20, 2025 at 2:25 PM
🚨 Are you using page path and page location correctly in GA4?

@danaditomaso.com clears up the confusion:

Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
May 15, 2025 at 3:53 PM
📬 Quick ideas. Real strategies. Zero fluff.

Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.

Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
May 6, 2025 at 2:06 PM
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?

@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
April 23, 2025 at 3:54 PM
🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from.

👉 Get it in your inbox next time: kpplaybook.com/newsletter/
April 22, 2025 at 5:05 PM
🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more!

Subscribe today: kpplaybook.com/newsletter/
April 8, 2025 at 2:25 PM
💡 What should you test first in SEO?

“You’ve got to weigh it by effort, impact, and the client relationship.”

Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.
April 2, 2025 at 3:54 PM